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Opening for TFMA - Aaron Kahlow


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Opening for TFMA - Aaron Kahlow

  1. 1. Social Media – Empowering People, Empowering Business TFM&A March 1, 2011 <ul><li>Aaron Kahlow </li></ul><ul><li>CEO, Online Marketing Connect </li></ul><ul><li>Founder, Online Marketing Summit </li></ul><ul><li>Emma Roffey </li></ul><ul><li>Director, Communications & Digital Marketing Cisco Europe </li></ul>
  2. 2. Agenda <ul><li>Who we are & Who are you </li></ul><ul><li>Where we stand in Social & All things Digital </li></ul><ul><li>The Cisco Story: Empowering People, Empowering Business </li></ul><ul><li>Question and Answers </li></ul><ul><li>*Slides and Research Available </li></ul>
  3. 3. OMS: Our Mission is our “Rock” <ul><li>The Online Marketing Summit (OMS) enables attendees to collaborate, network and learn how to execute on the best practices in Online Marketing. </li></ul><ul><li>Education </li></ul>
  4. 4. Beyond Today Education as a Life Commitment
  5. 5. Online Marketing Institute <ul><li>Created with Wharton (WIMI) and Princeton Review Board Member … Certifications for real, validated education to help career and on job execution. </li></ul><ul><li>eLearing : </li></ul><ul><li>Certification: Social Media, SEO, Email, Demand Gen, Analytics, Mobile… </li></ul><ul><li>Corporate Training </li></ul><ul><li>Digital IQ Assessment </li></ul><ul><li> </li></ul>
  6. 6. Global Tour Events & Workshops
  7. 7. That’s Us, And who are you? <ul><li>Poll </li></ul><ul><li>Marketers vs. Specialist? </li></ul><ul><li>Advanced vs. Beginner ? </li></ul><ul><li>London vs. Rest of Europe (elsewhere?) </li></ul><ul><li>Why you are here? </li></ul>
  8. 8. Where we Stand as an Industry
  9. 9. It’s Shifting
  10. 10. Experiment Stage
  11. 11. Get Beyond Experimenting
  12. 12. 3 Ways to take Advantage <ul><li>1) Use Proper Channels, Properly </li></ul><ul><li>2) Have it drives digital results </li></ul><ul><li>- Twitter: Email List Build </li></ul><ul><li>- Blogs: SEO Ranking </li></ul><ul><li>- UCG: Lead Generation </li></ul><ul><li>- Facebook: Website Traffic </li></ul><ul><li>LinkedIN: 1 to 1 Sales </li></ul><ul><li>3) Think then Run by Prioritize & Business Impact </li></ul><ul><li>“ Highest & Best Use” </li></ul>
  13. 13. Aligning Motivations are Key
  14. 14. Education + Action = Opportunity Learn to Earn
  15. 15. Remember: Lack of Understanding
  16. 16. Want Slides or Research? <ul><li>Come give card to Emma or Myself at end. </li></ul>
  17. 17. Now Emma…