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WEbsite marketing &
SOCIAL MEDIA
Simple Tactics for 2011

Illiya vjestica
MD @ Smartdog digital
© Copyright Smartdog Digital Ltd. 2011
The UK internet economy is
 worth £100 billion. This is
 7.2% of UK gross domestic
 product.
Boston Consulting Group, Octob
                              er 2010 
The Internet can help
your business....
The Internet can help
your business....
•Save Money
The Internet can help
your business....
•Save Money
•Increase ROI
The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets
The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets
•Drive Revenue
The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets
•Drive Revenue
•Find NEW customers
Evolution.




  Flickr Username Image Credit: By fsse8info
NOW!
is the time to act!
#1: Get Your HOUSE in Order.




Flickr Username Image Credit: By Kevin Saff
VS.
VS.
VS.
Users can preview
your website
A WEB DESIGNER
DOesn’t have all
the Answers.
How does our websit
                   e
perform? Does it wo
                    rk?
M EASUREMENT



Flickr Username Image Credit: CarbonNYC
#2 Google Analytics
It’s FRee!
Understand where
your customers are!
What are your best
sources of traffic?
How engaging is
your content?
“  The issue of people just collecting
data and not turning it into
information exists within a lot of
organisations. It’s not unique to any
tool. The challenge for the industry is
to spread knowledge and
educate users about what to
do with data.”
- Brian Clifton, Author of Advanced Web Metrics
Askin
      g busi
 questi      ness
        ons of
 websi
       te dat
              a
What content
 drives the
most sales?
How many of our web
  visitors live close
enough to shop here?
Start
#3

TEST!
ASK your customers
what they want.
Testing isreally
important!
It Allows you to get away from
ego driven websites!
Fight the
HiPPOs!




            Flickr Username Image Credit: By wwarby William Warby
Fight the
HiPPOs!
(Highest Paid Persons Opinion)




                                 Flickr Username Image Credit: By wwarby William Warby
#4: Appeasing the
Great God Google.




       Flickr Username Image Credit: By brewbooks
Keep
Your website regularly
updated
*Google will read it more often
The ‘perfectly’
                                 optimised page!




Source: http://www.seomoz.org/
Where’s your
killer content?
*Begin Writing a company blog
http://www.smartdogdigital.com/blog
http://renegadeconservatoryguy.co.uk
A Blog adds value to your Online &
         offline business
START
5# TWEETING
*10 MINS A DAy
#5 GET NEtworkinG
  *Online relationships to offline
#7 Start a
                           conversation on
                           twitter.




#6 Join Linkedin groups.
Go to where your
audience is...
Source: www.briansolis.com
Breaks news faster
                                                   than Trad. Media
Flickr Username Image Credit: By inju Kevin Lim
Social Media is over
taking search engin
                     es
Even Local News is being
broke through social media?
Even Local News is being
broke through social media?
Even Local News is being
broke through social media?
YOU
TUBE
VIDEO
7# record your business
*1 video a month
Will it blend? Let pe
                     ople see
your products!

                  Website tr
                             affic
                    up 650%.
                  Blendtec h
                   seen a 500 as
                   increase i %
                  online sal n
                            es.
80%
of Social M
            edia
is word of m
             outh
23    Million
UK Active Members
#8 Get a Facebook Fan page
E=MONEY
TIM
E=MONEY
TIM
                         your social media
         re you measure            . traffic,
Make su        ontior your time vs
activies and m eads & new contacts
      exposure, l
MOBILE IS
THE FUTURE
# 9 Get a MOBILE
website.
7.1 million Brits now access the
internet through their mobile phones
         Internet Monitor Survey, Kanta
                                       r Media, September 2010




                                          Flickr Username Image Credit: By By osde8info clive darr
Foursquare & G
                       owalla




GEO-LOCATION
Lo cation based
     offers &
    vouchers
Remember
#10 KEEP IT SIMPLES.
Smartdog Digtal Services
Smartdog Digtal Services


•Website Analytics Reporting
Smartdog Digtal Services


•Website Analytics Reporting
•Online Marketing Consultancy
Smartdog Digtal Services


•Website Analytics Reporting
•Online Marketing Consultancy
•Online Advertising
Smartdog Digtal Services


•Website Analytics Reporting
•Online Marketing Consultancy
•Online Advertising
•Blogging
Smartdog Digtal Services


•Website Analytics Reporting
•Online Marketing Consultancy
•Online Advertising
•Blogging
•Social Media Marketing
Smartdog Digtal Services


•Website Analytics Reporting
•Online Marketing Consultancy
•Online Advertising
•Blogging
•Social Media Marketing
•Training
Smartdog Digtal Services


•Website Analytics Reporting
•Online Marketing Consultancy
•Online Advertising
•Blogging
•Social Media Marketing
•Training
•Website & Presentation Design
Contact details
    @smartdogdigital

    @illiyav

    linkedin.com/in/illiyavjestica

    SMARTDOGDIGITAL.COM/BLOG
    SMARTDOGDIGITAL.COM

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