Hello Everyone! I have tried something different and creative from a non-technical background. This is my #task1 as a Digital Marketing Intern at @The Sparks Foundation #Gripseptember21. I have created the marketing plan for TSF. Here is the link- https://link.medium.com/HYc11593Ijb I would like to thank you TSF and my fellow interns. If there are any suggestions please let me know. #Grip #thesparksfoundation #digitalmarketingintern #GRIPSEPTEMBER21 #TSF #digitalmarketing

1. Digital Marketing Plan: The Sparks
Foundation
Task 1
Presented By:
Ghanashyam Vibhandik
Digital Marketing Intern
#SEP21

2. WHAT IS SPARKS FOUNDATION?
The Sparks Foundation is advanced new education non-profit
founded in 2016 which helps students from all background to
learn and connect with diverse people and help them to get ready
to face the real-life challenges confidently. Either way ,
The Sparks Foundation or TSF is for you .
The first program that they have successfully put into play for
about three months now is their Graduate Rotational Internship
Program, or GRIP.GRIP offers internships for the areas of tech,
marketing, and human resources.

3. VISION, MISSION AND VALUES
• INSPIRE:
To inspire, motivate and encourage students to learn,
create and help build a better society.
• Innovate:
To teach new ways of thinking, to innovate and solve
the problems on their own.
• Integrate:
To let the students integrate, and help each other,
learn from each other and do well together.

4. SOME OF THE OTHER PROGRAMS OF TSF:
• Student scholarship program
• Student mentorship program
• Student SOS program
• Workshops
• Corporate programs

5. WHAT IS DIGITAL MARKETING?
• Digital marketing, at its most basic level, is advertising
distributed through digital channels like search engines,
websites, social media, email, and mobile apps.
Digital marketing is the process through which businesses
promote their products, services, and brands through the use
of numerous online media channels.
In today’s era social media platforms is very helpful
For digital marketing. With the help of this platform
we can easily reached to the people.

6. DIGITAL MARKETING PLAN FOR TSF
• Email marketing
• Web designing
• Social media marketing
• Blogging
• Paid advertising
• Partnership

7. 1.Volume-the first — and easiest — social media metric to measure is volume. What is
the size of the conversation about your brand or your campaign? Volume is a great
initial indicator of interest. People tend to talk about things they either love or hate, but
they rarely talk about things they simply don’t care about at all. It’s important to
measure the number of messages about your brand, as well as the number of people
talking about your brand
2.Reach-reach measures the spread of a social media conversation. On its own, reach
can help you understand the context for your content. How far is your content
disseminating and how big is the audience for your message? Reach is a measure of
potential audience size.
3.Enagagement-the total number of social interactions divided by the number of
impressions.
4.Hashtag performance-tracking hashtag performance may come in handy on a couple
of occasions: to measure social media reach of your hashtag and its mentions.
MARKETING METRICES

8. POSTER

9. SUMMARY
Digital marketing has revolutionized marketing behaviors.
There are various social media channels such as facebook,
instagram, twitter, and youtube. It is a cost-effective way to
engage with a large audience. Digital marketing is a perfect
way to connect with distinct people. The sparks foundation
internship and leadership programs and outreach programs
more accessible to students.