2. HOW OLD ARE YOU?
0
2
4
6
8
10
12
14
16
18
16-20 21-30 31-40 40+
From this graph it is evident that my target audience is in the age
category of 16-20. This would influence me to target my magazine
towards that age group and I will include more current indie artists as
this will attract a wider audience. However, I had two people in the age
group of 21-30 and 31-40, so I will also target it towards that age group
as well even though they’re the minority. I will ensure I include
artists/bands that all age categories should be aware of.
3. WHAT IS YOUR GENDER?
Male
Female
7
13
From this pie chart, it is evident that more females responded to my
questionnaire. Therefore, I will include more male artists because
this will attract a wider female audience. However, I will take into
consideration to include female artists so it will not be gender
specific.
4. DO YOU LIKE INDIE MAGAZINES?
0
2
4
6
8
10
12
14
Yes No
From this graph it is evident that the majority of my target audience have
an interest towards indie magazines. Therefore, my music magazine will
be of an indie genre; I will ensure I will include indie regular content and
feature content as well as detailed articles. However, there is a minority of
people who do not have an interest towards indie magazines therefore, I
will ensure include different aspects of information to suit their needs.
5. WHAT IS YOUR FAVOURITE INDIE MAGAZINE? (E.G.
NME, Q, ROLLING STONES)
NME
Q
Rolling Stones
Other
2
8
6
4
From this pie chart, it is evident that my target audience’s favourite
magazine was ‘NME’ and ‘Q’. I will ensure that I include some features
that are included in them specific magazines and include them in my
indie magazine. This would allow me to attract a wider audience due to
having similar features inside of my indie magazine.
6. WHAT IS THE MOST YOU WOULD PAY FOR A
MUSIC MAGAZINE?
9 7 2 2
£3.00 £4.50 £6.00 £8.50
From this graph the majority of my respondents would pay around
£3.00-£4.50. Therefore, I will ensure my indie magazine will be of the
same value. This will allow me to attract a wider audience as this is a
suitable price which customers could be willing to pay.
7. DO BUZZWORDS INTRIGUE YOU TO BUY A
MUSIC MAGAZINE?
Yes
No
15
5
From this diagram, it is clear that 15 of my respondents are attracted
to a magazine if it contained a buzzword. Therefore, I will ensure I use
buzzwords to interest my audience as this will be eye catching towards
them to buy my magazine.
8. DO FREE GIFTS INSIDE THE MAGAZINE DRAW
YOU INTO BUYING A MAGAZINE?
0
2
4
6
8
10
12
14
16
18
Yes No
From this figure it is apparent, that the majority of my respondents
prefer to have a free gift included inside of a magazine. Therefore, I
will ensure I provide a free gift inside my music magazine as 16 of
my 20 respondents preferred that.
9. WHAT DO YOU ASSOCIATE WITH MUSIC
MAGAZINES?
Bands
Artists
Music
Interviews
11
6
2
1
From this pie chart it is noticeable that 11 respondents prefer music
inside and 6 prefer bands. Therefore, I will ensure I include top 40
indie charts and indie bands as this will allow my target audience to
have an indication of the newest and most rated music out that is
related to an indie genre.
10. WHAT IS YOUR FAVOURITE GENRE OF MUSIC
MAGAZINES?
0
1
2
3
4
5
6
7
8
9
Indie Rock Metal Pop
From this graph it is clearly stated that my target audience favourite
genre of music magazines is indie. As my music magazine is of an
indie genre this will be suitable for my target audience. Moreover, I
will be able to manipulate sub genres such as rock, metal and pop
to suit everyone's interests.
11. WHAT FEATURES DO YOU LIKE TO SEE INSIDE OF
MUSIC MAGAZINE? (CIRCLE MORE THAN 1)
Competitions
Quiz
Q+A
Top 40
Interviews
Giveaways
15 5
6
9
10
2
From this pie chart it is clear to see that the vast majority of my
respondents would like giveaways and the top 40 as a feature to be
included inside of a magazine. I will ensure I include giveaways as well
as all of the above, as it will be good to have a wide range of different
features included in my indie magazine as this is what my target
audience find interesting.
12. DO YOU BUY MUSIC MAGAZINES OFTEN?
0
1
2
3
4
5
6
7
8
Weekly Monthly Yearly Never
From this graph I have gathered information that 8 of my respondents purchase a
music magazine on a monthly basis however, a vast majority never buy music
magazines and only some buy them weekly and yearly. This has gave me an
indication that I should release my indie magazine on a monthly basis. This allows
me to include detailed information/entertainment for my target audience, that will
be worth the amount of money they will spend. This will allow me to convince
other individuals who never buy a music magazine what can be included, which
could entice the reader.
13. WHAT WORDS DO YOU ASSOCIATE WITH AN INDIE
GENRE?(E.G. VINTAGE, BLACK, MUSIC)
Vintage
Loud/energetic
Cool/Trendy
15
8
2
From this pie chart, 15 of my respondents associate the lexis ‘vintage’
with an indie genre and 8 associate with the lexis’s loud and energetic.
This could help me decide on the name of a cover line or use this word
to intrigue a wider audience. Moreover, 2 of my respondents associate
the lexis’s cool and trendy with and indie genre, this could allow me to
think of something unique to put inside my music magazine, that the
audience could find appealing which allows them to associate it with the
words cool and trendy.
14. DO IMAGES DRAW YOU INTO READING A MUSIC
MAGAZINE OR DOES TEXT?
0
5
10
15
Images Text
From this graph 15 of my respondents find images more appealing to draw them
into reading a music magazine. This allows me to be notified that I should include
lots of subsidiary images, to intrigue a wider audience. This will allow me work
harder on editing images on my indie magazine, to ensure that the images look
professional and enticing. However, 5 of respondents find text appealing to draw
them into reading a music magazine. I will ensure I balance out both images and
text, so it suits the requirements that my respondents want.
15. WHAT COLOURS DO YOU ASSOCIATE WITH AN INDIE
GENRE? (E.G. BLACK, GREY, GREEN,WHITE)
0
5
10
15
Black/Red Grey
White
Green
From this graph, 13 of my respondents associate black and red with an indie
genre and 4 associate green with an indie genre. This gives me an indication
that I should use these three colours as my colour scheme throughout my
indie magazine due to the popularity. Additionally, some of my target
audience also like grey and white. This gives me a guide that I should
include these colours within my indie magazine due to the range of different
colours liked by my respondents.
16. HAVE YOU BEEN TO ANY GIGS OF IT BEING INDIE
RELATED?
Yes
No
13
7
It is clear to see that 13 of my respondents have never been to a gig of it
being indie related. This will allow me to try and persuade those
individuals what it could be like and how exciting it can be. Moreover, 7 of
my respondents have been to an indie gig. I will ensure I include indie
bands that will be performing in local areas for those who are interested
in going to one. This also allows me to illustrate to those who have never
been to one, what could be featured there and who will be performing.
