Assignment 1:  Communication Process Find a Web site that has an “About Us” section or a “Press Release” section.    Write a three to four (3-4) page paper addressing the following: · Identify the Web site, the sender, and perceived receiver. · Analyze the integrated business communication. · Assess the media richness of the section. · Describe how the message is framed. · Identify opinion leaders. Points: 320 Assignment 1: Communication Process Criteria Unacceptable Below   70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100%   A 1. Identify the Web site, the sender, and perceived   receiver. Weight: 10% Did not submit or incompletely identified the Web site,   the sender, and perceived receiver. Partially identified the Web site, the sender, and   perceived receiver. Satisfactorily identified the Web site, the sender, and   perceived receiver. Thoroughly identified the Web site, the sender, and   perceived receiver. 2. Analyze the integrated business communication. Weight: 15% Did not submit or incompletely analyzed the integrated   business communication. Partially analyzed the integrated business communication. Satisfactorily analyzed the integrated business   communication. Thoroughly analyzed the integrated business communication. 3. Assess the media richness of the section. Weight: 15% Did not submit or incompletely assessed the media richness   of the section. Partially assessed the media richness of the section;   omitted some key information. Satisfactorily assessed the media richness of the section. Thoroughly   assessed the media richness of the section. 4. Describe how the message is framed. Weight: 15% Did not submit or incompletely described how the message   is framed. Partially described how the message is framed. Satisfactorily described how the message is framed. Thoroughly   described how the message is framed. 5. Identify opinion leaders. Weight: 10% Did not submit or incompletely identified opinion leaders. Partially identified opinion leaders; omitted some key   information. Satisfactorily identified opinion leaders. Thoroughly   identified opinion leaders. 6. Make recommendations for improving word choice. Weight: 15% Did not submit or incompletely made recommendations for   improving word choice. Partially made recommendations for improving word choice. Satisfactorily made recommendations for improving word   choice. Thoroughly   made recommendations for improving word choice. 7.   Clarity Weight: 10% Did not complete the assignment or explanations are   unclear and not organized. (Major issues) Explanations generally unclear and not well organized. (Many issues) Explanations generally clear and/or organized. (Minor   issues) Explanations very clear and well organized. (Added helpful details.) 8. Writing – Grammar, sentence structure, paragraph   structure, spelling, punctuation, APA usage. Weig.

1. Assignment 1: Communication Process
Find a Web site that has an “About Us” section or a “Press
Release” section.
Write a three to four (3-4) page paper addressing the following:
· Identify the Web site, the sender, and perceived receiver.
· Analyze the integrated business communication.
· Assess the media richness of the section.
· Describe how the message is framed.
· Identify opinion leaders.
Points: 320
Assignment 1:
Communication Process
Criteria
Unacceptable
Below 70% F

2. Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Identify the Web site, the sender, and perceived receiver.
Weight: 10%
Did not submit or incompletely identified the Web site, the
sender, and perceived receiver.
Partially identified the Web site, the sender, and perceived
receiver.
Satisfactorily identified the Web site, the sender, and
perceived receiver.
Thoroughly identified the Web site, the sender, and perceived
receiver.

3. 2. Analyze the integrated business communication.
Weight: 15%
Did not submit or incompletely analyzed the integrated
business communication.
Partially analyzed the integrated business communication.
Satisfactorily analyzed the integrated business communication.
Thoroughly analyzed the integrated business communication.
3. Assess the media richness of the section.
Weight: 15%
Did not submit or incompletely assessed the media richness of
the section.
Partially assessed the media richness of the section; omitted
some key information.
Satisfactorily assessed the media richness of the section.

4. Thoroughly assessed the media richness of the section.
4. Describe how the message is framed.
Weight: 15%
Did not submit or incompletely described how the message is
framed.
Partially described how the message is framed.
Satisfactorily described how the message is framed.
Thoroughly described how the message is framed.
5. Identify opinion leaders.
Weight: 10%
Did not submit or incompletely identified opinion leaders.
Partially identified opinion leaders; omitted some key
information.

5. Satisfactorily identified opinion leaders.
Thoroughly identified opinion leaders.
6. Make recommendations for improving word choice.
Weight: 15%
Did not submit or incompletely made recommendations for
improving word choice.
Partially made recommendations for improving word choice.
Satisfactorily made recommendations for improving word
choice.
Thoroughly made recommendations for improving word
choice.
7. Clarity
Weight: 10%
Did not complete the assignment or explanations are unclear
and not organized.

6. (Major issues)
Explanations generally unclear and not well organized.
(Many issues)
Explanations generally clear and/or organized. (Minor issues)
Explanations very clear and well organized.
(Added helpful details.)
8. Writing – Grammar, sentence structure, paragraph structure,
spelling, punctuation, APA usage.
Weight: 10%
Did not complete the assignment or had 8 or more different
errors in grammar, sentence structure, paragraph structure, and
spelling, punctuation, or APA usage. (Major issues)
Had 6 – 7 different errors in grammar, sentence structure,
paragraph structure, and spelling, punctuation, or APA usage.
(Many issues)
Had 4 – 5 different errors in grammar, sentence structure,
paragraph structure, and spelling, punctuation, or APA usage.

7. (Minor issues)
Had 0 – 3 different errors in grammar, sentence structure,
paragraph structure, spelling, punctuation, or APA usage.
· Make recommendations for improving word choice.
The format of the paper is to be as follows:
· Typed, double-spaced, Times New Roman font (size 12), one-
inch margins on all sides, APA format. Microsoft Word
document.
· Use headers for each of the subjects being covered, followed
by your response.
· In addition to the three to four (3-4) pages required, a title
page is to be included. The title page is to contain the title of
the assignment, your name, the instructor’s name, the course
title, and the date.
Note: You will be graded on the quality of your answers, the
logic/organization of the report, your language skills, and your
writing skills.
The assignment will be graded using the following rubric:
Outcomes Assessed
· · Analyze the integrated business communication process
and elements.

8. · · Analyze the relationship between the sender and receiver
in the communication process.
· · Use technology and information resources to research
issues in business communications.