SlideShare a Scribd company logo
Assignment 1
Positioning Statement and Motto
Use the provided information, as well as your own research, to
assess one (1) of the stated brands (Alfa Romeo Hewlett
Packard, Subway, or Sony) by completing the questions below.
At the end of the worksheet, be sure to develop a new
positioning statement and motto for the brand you selected.
Submit the completed template in the Week 4 assignment
submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Alfa Romeo Hewlett Packard,
Subway, or Sony):
1. Target Customers/Users
Who are the target customers for the company/brand? Make sure
you tell why you selected each item that you did. (NOTE: DO
NOT say “ANY, ALL, EVERYONE” you cannot target
everyone, you must be specific)
Age Bracket: [Insert response]
Gender: [Insert response]
Income Bracket: [Insert response]
Education Level: [Insert response]
Lifestyle: [Insert response]
Psychographics (Interest, Hobbies, Past-times): [Insert
response]
Values (What the customer values overall in life): [Insert
response]
Other items you would segment up on: [Insert response]
How does the company currently reach its customers/users?
What methods and media does the company use to currently
reach the customers/users? What methods and media should the
company use to currently reach the customers/users?
[Insert response]
What would grab the customers/users’ attention? Why do you
think this will capture their attention?
[Insert response]
What do these target customers’ value from the business and its
products? Why do you think they value these items?
[Insert response]
2. Competitors
Who are the brand’s competitors? Provide at least 3 competitors
and tell why you selected each competitor.
Competitor 1: [Insert response]
Competitor 2: [Insert response]
Competitor 3: [Insert response]
What product category does the brand fit into? Why have you
placed this brand into the product category that you did?
[Insert response]
What frame of reference (frame of mind) will customers use in
making a choice to use/purchase this brand/service? What other
brands/companies might customers compare this brand to (other
than the top three identified above)?
[Insert response]
3. USP (Unique Selling Proposition) Creation
What is the brand’s uniqueness? Why do you think this is a key
uniqueness for this business?
[Insert response]
What is the competitive advantage of the brand? How is it
different from other competing brands? Why do you consider
this a competitive advantage?
[Insert response]
What attributes or benefits does the brand have that dominate
competitors? Why do you think they dominate?
[Insert response]
How is this brand/company better than its competitors? What is
the brand’s USP (Unique Selling Proposition? Why have you
decided upon this USP?
Unique Selling Proposition: [Insert response]
Defense of USP: [Insert response]
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand
you selected. Below is an example of BMW’s positioning
statement and motto. Discuss why you created the items that
you did?
· BMW Positioning statement: The brand for discerning
customers of sports cars (target customers) who want an
exhilarating experience (USP).
· BMW Motto: BMW is the ultimate driving machine.
Newly Created Positioning Statement: [Insert response]
Defense of Positioning Statement Creation: [Insert response]
Newly Created Motto: [Insert response]
Defense of Motto Creation: [Insert response]
QUESTION 1
Unit IV Research Paper Topic
Reference List
Create a tentative reference list of sources you have found so
far. Be sure to avoid unreliable sources, such as Wikipedia. Be
sure to use correct APA format for all sources.
QUESTION 2
Compose two body paragraphs for your research paper that tie
back to your thesis statement. Integrate at least one quote or
paraphrase from a source you have found so far.
Your response should be at least 200 words in length.
QUESTION 3
From the sources you have been exploring so far in preparation
for writing your research paper, which direction will your paper
be heading towards: exploration or argument? Explain how you
arrived at this choice. As a result of this choice, will your paper
be organized using a delayed thesis structure or a question-
claim structure? Explain how you arrived at this choice.
Your response should be at least 200 words in length.
QUESTION 4
Why is it so important for a research paper to have a strong
conclusion? What should be avoided when writing a
conclusion?
Your response should be at least 200 words in length.
QUESTION 5
Compose an introduction to your research paper that includes a
solid thesis statement.
Your response should be at least 200 words in length.
Question 6
APA Formatting has strict rules regarding a) the arrangement of
the essay; b) in-text citation format, and; c) the References page
format of sources. Comment on this, and on any problems you
have encountered with it. Note at least one "odd" rule it has
(There are several!).
Running head: RESEARCH PAPER LIST 1
Unit IV Research Paper Reference List
Roscoe Armstrong
Waldorf University
References
Guintivano, J., Sullivan, P. F., Stuebe, A. M., Penders, T.,
Thorp, J., Rubinow, D. R., & Meltzer-Brody, S. (2018). Adverse
life events, psychiatric history, and biological predictors of
postpartum depression in an ethnically diverse sample of
postpartum women. Psychological medicine, 48(7), 1190-1200.
Lewis, S. (2015). Qualitative inquiry and research design:
Choosing among five approaches. Health promotion
practice, 16(4), 473-475
Okun, M. L., Mancuso, R. A., Hobel, C. J., Schetter, C. D., &
Coussons-Read, M. (2018). Poor sleep quality increases
symptoms of depression and anxiety in postpartum
women. Journal of behavioral medicine, 41(5), 703-710.
Research Question and Answer: Depression
2
Running Head: Research Question and Answer: Depression
Research Question and Answer: Depression
Roscoe Armstrong
Waldorf University
QUESTION 1
Explanation of the chosen topic
Depression causes disability in a large subset of the population.
The effects of depression have far-reaching consequences, not
only for the economical but also for the social and political
settings. Without adequate management, depression leads to
immense losses. In essence, depression can be defined as
feelings of severe despair and sadness. Individuals who are
suffering from depression lack interest in things they previously
thought to be vital to them (Carey, 2017).
Why the chosen topic is an active topic for the research paper
The question on depression will be a robust research paper topic
in that it is clear and addresses one single issue - that is
depression (this aspect makes the topic-specific). It also
conveys the main idea clearly and thus reduces the need for
more elaboration on the subject (Lewis, 2015).
Assumptions previously held about the topic
Depression comes into place when there is a lack of interest in
activities that were previously believed to be important. It
represents itself also with sleep disturbance, poor motor
coordination, prolonged sadness and an inability to proceed
with the activities of daily living effectively. Therefore, it is
essential that individuals who present with any of these signs
seek medical help as soon as possible to avoid worsening of
their situation. Different approaches including medication,
electroconvulsive therapy, psychotherapy, and interpersonal
therapy are effective in dealing with depression (Guintivano et
al., 2018).
QUESTION 2
Methods to use to obtain working knowledge for a research
paper
There are varied methods that can be used to acquire working
knowledge that can be useful in a research paper. Some of the
valuable techniques include the use of books from a library or
another resource center, the use of the internet to collect
relevant data from published websites and journals, the use of
encyclopedias and textbooks. The collection of information
from people who have either suffered from the conditions
identified at some point may also be useful. Government
institutions are also useful avenues for collecting research
information (Okun et al., 2018).
How to research topics can be narrowed down
Research topics can be narrowed down using the PICO method.
The PICO method is an acronym that stands for patient or
problem, intervention, comparison, and outcome. This method
enables the researcher to narrow down the information to fit
into the identified case or scenario and to assess a specific
group. For instance, in the case of depression, individuals with
a problem such as postpartum mothers can be identified, useful
interventions and the comparisons and expected outcomes kept
into consideration. The topic may then be narrowed down to
challenges facing the management of women with postpartum
depression during the postpartum period (Patel et al., 2017).
QUESTION 3
Research Proposal for the Final Paper
Topic: Challenges facing the management of women with
postpartum depression.
Background: Depression has the capability of causing disability.
An individual suffering from depression is unable to cope
appropriately with the activities of daily living. Mothers, during
the postpartum period, are at high risk of postpartum
depression. Those mothers who are affected by postpartum
depression are not capable to appropriately fend for the needs of
their children during this period. It is thus crucial to identify
the challenges that the clinicians and other medical personnel
go through as they treat the mothers during this period (Wilson
et al., 2017).
The paper in itself will seek to identify the various
consequences of postpartum depression. These consequences
include a decrease in the bonding of the mother and the child,
an increase in child mortality and morbidity rates and a decline
in the health of the child due to the unavailability of the mother.
The post-partum period in itself describes six months after the
delivery of the child and is a very crucial time during the
growth and development of the child in question.
Thesis statement: Postpartum depression makes it difficult for
the mother to have a good relationship with his or her child. It
has a high prevalence rate especially among women at the
postpartum period. To properly manage postpartum depression,
it is essential to identify the various challenges that accompany
it during the post-partum period.
QUESTION 4
Interest inventory of some of the topics I would like to write
about
1. Challenges are facing the management of women with
postpartum depression.
2. The relationship between sleep disturbance and postpartum
depression
3. Effects of depression in postpartum women
4. How depression decreases the life span of human beings.
5. How depression affects colleague students
6. Depression among university lectures due to burnout and how
it can be avoided
7. The association between sleep and sleep disturbance and
depression.
8. Depression in medical students and medical tutors due to the
lack of supplies.
9. The relationship between grieving and depression.
Ways that can be used to determine the topic
The topic to be researched must be concise and to the point.
Additionally, the material for the research topic should be
readily available without much strain. The research topic should
be narrow enough to meet the context but should be broad
enough to be researched. The issue should be captivating
enough to capture not only the writer of the research but also
the readers in different contexts. Additionally, it should be
possible to develop a list of keywords that can be used to obtain
more information about the topic.
References
Carey, M. (2017). Qualitative research skills for social work:
Theory and practice. Routledge.
Guintivano, J., Sullivan, P. F., Stuebe, A. M., Penders, T.,
Thorp, J., Rubinow, D. R., & Meltzer-Brody, S. (2018). Adverse
life events, psychiatric history, and biological predictors of
postpartum depression in an ethnically diverse sample of
postpartum women. Psychological medicine, 48(7), 1190-1200.
Lewis, S. (2015). Qualitative inquiry and research design:
Choosing among five approaches. Health promotion
practice, 16(4), 473-475.
Okun, M. L., Mancuso, R. A., Hobel, C. J., Schetter, C. D., &
Coussons-Read, M. (2018). Poor sleep quality increases
symptoms of depression and anxiety in postpartum
women. Journal of behavioral medicine, 41(5), 703-710.
Patel, V. (2017). Talking sensibly about depression. PLoS
medicine, 14(4), e1002257.
Wilson, E. (Ed.). (2017). School-based research: a guide for
education students. Sage.
qUESTION 1
Are each of your body paragraphs supporting your thesis
statement? How? Give specific examples. Are there any
tangents that you need to eliminate? Give specific examples.
Your response should be at least 200 words in length.
QUESTION 2
What is "clutter?" Why must you eliminate "clutter" in your
paper?
Your response should be at least 200 words in length.
QUESTION 3
Choose a page from your research paper, and copy and paste it
in the space provided. Underline or italicize every sentence that
expresses ideas or words from another source. Below this page,
discuss whether your sources dominate the paragraphs or if you
do. If they do, how can you change the paragraphs so that your
voice dominates?
Your response should be at least 200 words in length.
QUESTION 4
Explain the purpose of your research paper. Do you feel that
your paper is adequately expressing this purpose so far? Why,
or why not? Why do you feel that your paper is significant for
people other than yourself? As you continue your work on your
paper, do you feel that you may need to revise your thesis? Why
or why not?
Your response should be at least 200 words in length.
QUESTION 5
What are the ten most common errors made in research papers?
Discuss methods you can use to avoid these errors in your own
paper.
Your response should be at least 200 words in length.

More Related Content

Similar to Assignment 1Positioning Statement and MottoUse the pro.docx

EBP CLASS Assignment 1To PrepareReflect on the four p.docx
EBP CLASS Assignment 1To PrepareReflect on the four p.docxEBP CLASS Assignment 1To PrepareReflect on the four p.docx
EBP CLASS Assignment 1To PrepareReflect on the four p.docx
greg1eden90113
 
ENG 122 WEEK 3 - FINAL PAPER OUTLINEUse this outline templat
ENG 122 WEEK 3 - FINAL PAPER OUTLINEUse this outline templatENG 122 WEEK 3 - FINAL PAPER OUTLINEUse this outline templat
ENG 122 WEEK 3 - FINAL PAPER OUTLINEUse this outline templat
TanaMaeskm
 
Psychology homework help
Psychology homework helpPsychology homework help
Psychology homework help
ENTIRE COURSES FINAL EXAM
 
Running head QUANTITATIVE RESEARCH CRITIQUE1QUANTITATIVE RESEA.docx
Running head QUANTITATIVE RESEARCH CRITIQUE1QUANTITATIVE RESEA.docxRunning head QUANTITATIVE RESEARCH CRITIQUE1QUANTITATIVE RESEA.docx
Running head QUANTITATIVE RESEARCH CRITIQUE1QUANTITATIVE RESEA.docx
jeanettehully
 
Bioethics Case Study1.1.Bioethics Case Study This assignment .docx
Bioethics Case Study1.1.Bioethics Case Study This assignment .docxBioethics Case Study1.1.Bioethics Case Study This assignment .docx
Bioethics Case Study1.1.Bioethics Case Study This assignment .docx
moirarandell
 
Chamberlain College of NursingNR 451 RN Capstone CourseCapston.docx
Chamberlain College of NursingNR 451 RN Capstone CourseCapston.docxChamberlain College of NursingNR 451 RN Capstone CourseCapston.docx
Chamberlain College of NursingNR 451 RN Capstone CourseCapston.docx
tidwellveronique
 
Career PlanStudent Name HereWalden University.docx
Career PlanStudent Name HereWalden University.docxCareer PlanStudent Name HereWalden University.docx
Career PlanStudent Name HereWalden University.docx
jasoninnes20
 
Career PlanStudent Name HereWalden University.docx
Career PlanStudent Name HereWalden University.docxCareer PlanStudent Name HereWalden University.docx
Career PlanStudent Name HereWalden University.docx
dewhirstichabod
 
Career PlanStudent Name HereWalden University
Career PlanStudent Name HereWalden UniversityCareer PlanStudent Name HereWalden University
Career PlanStudent Name HereWalden University
ogglili
 
Starting the Research ProcessFormulating a specific, applica.docx
Starting the Research ProcessFormulating a specific, applica.docxStarting the Research ProcessFormulating a specific, applica.docx
Starting the Research ProcessFormulating a specific, applica.docx
bryanwest16882
 
PSY 2010, Abnormal Psychology 1 Course Description .docx
PSY 2010, Abnormal Psychology 1  Course Description  .docxPSY 2010, Abnormal Psychology 1  Course Description  .docx
PSY 2010, Abnormal Psychology 1 Course Description .docx
amrit47
 
2 nurs 6003 transition to graduate study for nursing
2 nurs 6003 transition to graduate study for nursing2 nurs 6003 transition to graduate study for nursing
2 nurs 6003 transition to graduate study for nursing
abhi353063
 
How To Critique A Journal Article Sponsored by The Center .docx
How To Critique A Journal Article Sponsored by The Center .docxHow To Critique A Journal Article Sponsored by The Center .docx
How To Critique A Journal Article Sponsored by The Center .docx
pooleavelina
 
Devry nr500 entire course
Devry nr500 entire courseDevry nr500 entire course
Devry nr500 entire course
MelissaHarrington321
 
Why do poor countries have a predominance of infectious diseases.docx
Why do poor countries have a predominance of infectious diseases.docxWhy do poor countries have a predominance of infectious diseases.docx
Why do poor countries have a predominance of infectious diseases.docx
write5
 
Chamberlain College of NursingNR 451 RN Capstone CourseCap.docx
Chamberlain College of NursingNR 451 RN Capstone CourseCap.docxChamberlain College of NursingNR 451 RN Capstone CourseCap.docx
Chamberlain College of NursingNR 451 RN Capstone CourseCap.docx
tidwellveronique
 
HCS 465 GUIDE Inspiring Innovation--hcs465guide.com
HCS 465 GUIDE Inspiring Innovation--hcs465guide.comHCS 465 GUIDE Inspiring Innovation--hcs465guide.com
HCS 465 GUIDE Inspiring Innovation--hcs465guide.com
KeatonJennings107
 
Unpacking Nutrition Research and being an effective Science Communicator
Unpacking Nutrition Research and being an effective Science CommunicatorUnpacking Nutrition Research and being an effective Science Communicator
Unpacking Nutrition Research and being an effective Science Communicator
Tim Crowe
 
Chapter session 2.2 Problem statement..ppt
Chapter session 2.2 Problem statement..pptChapter session 2.2 Problem statement..ppt
Chapter session 2.2 Problem statement..ppt
etebarkhmichale
 

Similar to Assignment 1Positioning Statement and MottoUse the pro.docx (20)

EBP CLASS Assignment 1To PrepareReflect on the four p.docx
EBP CLASS Assignment 1To PrepareReflect on the four p.docxEBP CLASS Assignment 1To PrepareReflect on the four p.docx
EBP CLASS Assignment 1To PrepareReflect on the four p.docx
 
ENG 122 WEEK 3 - FINAL PAPER OUTLINEUse this outline templat
ENG 122 WEEK 3 - FINAL PAPER OUTLINEUse this outline templatENG 122 WEEK 3 - FINAL PAPER OUTLINEUse this outline templat
ENG 122 WEEK 3 - FINAL PAPER OUTLINEUse this outline templat
 
Psychology homework help
Psychology homework helpPsychology homework help
Psychology homework help
 
Running head QUANTITATIVE RESEARCH CRITIQUE1QUANTITATIVE RESEA.docx
Running head QUANTITATIVE RESEARCH CRITIQUE1QUANTITATIVE RESEA.docxRunning head QUANTITATIVE RESEARCH CRITIQUE1QUANTITATIVE RESEA.docx
Running head QUANTITATIVE RESEARCH CRITIQUE1QUANTITATIVE RESEA.docx
 
Bioethics Case Study1.1.Bioethics Case Study This assignment .docx
Bioethics Case Study1.1.Bioethics Case Study This assignment .docxBioethics Case Study1.1.Bioethics Case Study This assignment .docx
Bioethics Case Study1.1.Bioethics Case Study This assignment .docx
 
Chamberlain College of NursingNR 451 RN Capstone CourseCapston.docx
Chamberlain College of NursingNR 451 RN Capstone CourseCapston.docxChamberlain College of NursingNR 451 RN Capstone CourseCapston.docx
Chamberlain College of NursingNR 451 RN Capstone CourseCapston.docx
 
Career PlanStudent Name HereWalden University.docx
Career PlanStudent Name HereWalden University.docxCareer PlanStudent Name HereWalden University.docx
Career PlanStudent Name HereWalden University.docx
 
Career PlanStudent Name HereWalden University.docx
Career PlanStudent Name HereWalden University.docxCareer PlanStudent Name HereWalden University.docx
Career PlanStudent Name HereWalden University.docx
 
Career PlanStudent Name HereWalden University
Career PlanStudent Name HereWalden UniversityCareer PlanStudent Name HereWalden University
Career PlanStudent Name HereWalden University
 
Starting the Research ProcessFormulating a specific, applica.docx
Starting the Research ProcessFormulating a specific, applica.docxStarting the Research ProcessFormulating a specific, applica.docx
Starting the Research ProcessFormulating a specific, applica.docx
 
PSY 2010, Abnormal Psychology 1 Course Description .docx
PSY 2010, Abnormal Psychology 1  Course Description  .docxPSY 2010, Abnormal Psychology 1  Course Description  .docx
PSY 2010, Abnormal Psychology 1 Course Description .docx
 
2 nurs 6003 transition to graduate study for nursing
2 nurs 6003 transition to graduate study for nursing2 nurs 6003 transition to graduate study for nursing
2 nurs 6003 transition to graduate study for nursing
 
How To Critique A Journal Article Sponsored by The Center .docx
How To Critique A Journal Article Sponsored by The Center .docxHow To Critique A Journal Article Sponsored by The Center .docx
How To Critique A Journal Article Sponsored by The Center .docx
 
Devry nr500 entire course
Devry nr500 entire courseDevry nr500 entire course
Devry nr500 entire course
 
Why do poor countries have a predominance of infectious diseases.docx
Why do poor countries have a predominance of infectious diseases.docxWhy do poor countries have a predominance of infectious diseases.docx
Why do poor countries have a predominance of infectious diseases.docx
 
Dean r berry project the fountain of youth
Dean r berry project the fountain of youthDean r berry project the fountain of youth
Dean r berry project the fountain of youth
 
Chamberlain College of NursingNR 451 RN Capstone CourseCap.docx
Chamberlain College of NursingNR 451 RN Capstone CourseCap.docxChamberlain College of NursingNR 451 RN Capstone CourseCap.docx
Chamberlain College of NursingNR 451 RN Capstone CourseCap.docx
 
HCS 465 GUIDE Inspiring Innovation--hcs465guide.com
HCS 465 GUIDE Inspiring Innovation--hcs465guide.comHCS 465 GUIDE Inspiring Innovation--hcs465guide.com
HCS 465 GUIDE Inspiring Innovation--hcs465guide.com
 
Unpacking Nutrition Research and being an effective Science Communicator
Unpacking Nutrition Research and being an effective Science CommunicatorUnpacking Nutrition Research and being an effective Science Communicator
Unpacking Nutrition Research and being an effective Science Communicator
 
Chapter session 2.2 Problem statement..ppt
Chapter session 2.2 Problem statement..pptChapter session 2.2 Problem statement..ppt
Chapter session 2.2 Problem statement..ppt
 

More from deanmtaylor1545

Assignment 1  Dealing with Diversity in America from Reconstructi.docx
Assignment 1  Dealing with Diversity in America from Reconstructi.docxAssignment 1  Dealing with Diversity in America from Reconstructi.docx
Assignment 1  Dealing with Diversity in America from Reconstructi.docx
deanmtaylor1545
 
Assignment 1 Why are the originalraw data not readily us.docx
Assignment 1 Why are the originalraw data not readily us.docxAssignment 1 Why are the originalraw data not readily us.docx
Assignment 1 Why are the originalraw data not readily us.docx
deanmtaylor1545
 
Assignment 1 Refer to the attached document and complete the .docx
Assignment 1 Refer to the attached document and complete the .docxAssignment 1 Refer to the attached document and complete the .docx
Assignment 1 Refer to the attached document and complete the .docx
deanmtaylor1545
 
Assignment 1 Remote Access Method EvaluationLearning Ob.docx
Assignment 1 Remote Access Method EvaluationLearning Ob.docxAssignment 1 Remote Access Method EvaluationLearning Ob.docx
Assignment 1 Remote Access Method EvaluationLearning Ob.docx
deanmtaylor1545
 
Assignment 1 Please read ALL directions below before startin.docx
Assignment 1 Please read ALL directions below before startin.docxAssignment 1 Please read ALL directions below before startin.docx
Assignment 1 Please read ALL directions below before startin.docx
deanmtaylor1545
 
Assignment 1 Inmates Rights and Special CircumstancesCriteria.docx
Assignment 1 Inmates Rights and Special CircumstancesCriteria.docxAssignment 1 Inmates Rights and Special CircumstancesCriteria.docx
Assignment 1 Inmates Rights and Special CircumstancesCriteria.docx
deanmtaylor1545
 
Assignment 1 Go back through the business press (Fortune, The Ec.docx
Assignment 1 Go back through the business press (Fortune, The Ec.docxAssignment 1 Go back through the business press (Fortune, The Ec.docx
Assignment 1 Go back through the business press (Fortune, The Ec.docx
deanmtaylor1545
 
Assignment 1 Discussion—Environmental FactorsIn this assignment, .docx
Assignment 1 Discussion—Environmental FactorsIn this assignment, .docxAssignment 1 Discussion—Environmental FactorsIn this assignment, .docx
Assignment 1 Discussion—Environmental FactorsIn this assignment, .docx
deanmtaylor1545
 
Assignment 1 1. Using a Microsoft Word document, please post one.docx
Assignment 1 1. Using a Microsoft Word document, please post one.docxAssignment 1 1. Using a Microsoft Word document, please post one.docx
Assignment 1 1. Using a Microsoft Word document, please post one.docx
deanmtaylor1545
 
Assignment 1  Dealing with Diversity in America from Reconstructi.docx
Assignment 1  Dealing with Diversity in America from Reconstructi.docxAssignment 1  Dealing with Diversity in America from Reconstructi.docx
Assignment 1  Dealing with Diversity in America from Reconstructi.docx
deanmtaylor1545
 
Assignment 1  Due Monday 92319 By using linear and nonlinear .docx
Assignment 1  Due Monday 92319 By using linear and nonlinear .docxAssignment 1  Due Monday 92319 By using linear and nonlinear .docx
Assignment 1  Due Monday 92319 By using linear and nonlinear .docx
deanmtaylor1545
 
Assignment 1This assignment is due in Module 8. There are many v.docx
Assignment 1This assignment is due in Module 8. There are many v.docxAssignment 1This assignment is due in Module 8. There are many v.docx
Assignment 1This assignment is due in Module 8. There are many v.docx
deanmtaylor1545
 
Assignment 1TextbookInformation Systems for Business and Beyond.docx
Assignment 1TextbookInformation Systems for Business and Beyond.docxAssignment 1TextbookInformation Systems for Business and Beyond.docx
Assignment 1TextbookInformation Systems for Business and Beyond.docx
deanmtaylor1545
 
ASSIGNMENT 1TASK FORCE COMMITTEE REPORTISSUE AND SOLUTI.docx
ASSIGNMENT 1TASK FORCE COMMITTEE REPORTISSUE AND SOLUTI.docxASSIGNMENT 1TASK FORCE COMMITTEE REPORTISSUE AND SOLUTI.docx
ASSIGNMENT 1TASK FORCE COMMITTEE REPORTISSUE AND SOLUTI.docx
deanmtaylor1545
 
Assignment 1Select one of these three philosophers (Rousseau, Lo.docx
Assignment 1Select one of these three philosophers (Rousseau, Lo.docxAssignment 1Select one of these three philosophers (Rousseau, Lo.docx
Assignment 1Select one of these three philosophers (Rousseau, Lo.docx
deanmtaylor1545
 
Assignment 1Scenario 1You are developing a Windows auditing pl.docx
Assignment 1Scenario 1You are developing a Windows auditing pl.docxAssignment 1Scenario 1You are developing a Windows auditing pl.docx
Assignment 1Scenario 1You are developing a Windows auditing pl.docx
deanmtaylor1545
 
Assignment 1Research by finding an article or case study discus.docx
Assignment 1Research by finding an article or case study discus.docxAssignment 1Research by finding an article or case study discus.docx
Assignment 1Research by finding an article or case study discus.docx
deanmtaylor1545
 
ASSIGNMENT 1Hearing Versus ListeningDescribe how you le.docx
ASSIGNMENT 1Hearing Versus ListeningDescribe how you le.docxASSIGNMENT 1Hearing Versus ListeningDescribe how you le.docx
ASSIGNMENT 1Hearing Versus ListeningDescribe how you le.docx
deanmtaylor1545
 
assignment 1Essay Nuclear ProliferationThe proliferation of.docx
assignment 1Essay Nuclear ProliferationThe proliferation of.docxassignment 1Essay Nuclear ProliferationThe proliferation of.docx
assignment 1Essay Nuclear ProliferationThe proliferation of.docx
deanmtaylor1545
 
Assignment 1Finding the Leader in You Self-Assessment Johari.docx
Assignment 1Finding the Leader in You Self-Assessment  Johari.docxAssignment 1Finding the Leader in You Self-Assessment  Johari.docx
Assignment 1Finding the Leader in You Self-Assessment Johari.docx
deanmtaylor1545
 

More from deanmtaylor1545 (20)

Assignment 1  Dealing with Diversity in America from Reconstructi.docx
Assignment 1  Dealing with Diversity in America from Reconstructi.docxAssignment 1  Dealing with Diversity in America from Reconstructi.docx
Assignment 1  Dealing with Diversity in America from Reconstructi.docx
 
Assignment 1 Why are the originalraw data not readily us.docx
Assignment 1 Why are the originalraw data not readily us.docxAssignment 1 Why are the originalraw data not readily us.docx
Assignment 1 Why are the originalraw data not readily us.docx
 
Assignment 1 Refer to the attached document and complete the .docx
Assignment 1 Refer to the attached document and complete the .docxAssignment 1 Refer to the attached document and complete the .docx
Assignment 1 Refer to the attached document and complete the .docx
 
Assignment 1 Remote Access Method EvaluationLearning Ob.docx
Assignment 1 Remote Access Method EvaluationLearning Ob.docxAssignment 1 Remote Access Method EvaluationLearning Ob.docx
Assignment 1 Remote Access Method EvaluationLearning Ob.docx
 
Assignment 1 Please read ALL directions below before startin.docx
Assignment 1 Please read ALL directions below before startin.docxAssignment 1 Please read ALL directions below before startin.docx
Assignment 1 Please read ALL directions below before startin.docx
 
Assignment 1 Inmates Rights and Special CircumstancesCriteria.docx
Assignment 1 Inmates Rights and Special CircumstancesCriteria.docxAssignment 1 Inmates Rights and Special CircumstancesCriteria.docx
Assignment 1 Inmates Rights and Special CircumstancesCriteria.docx
 
Assignment 1 Go back through the business press (Fortune, The Ec.docx
Assignment 1 Go back through the business press (Fortune, The Ec.docxAssignment 1 Go back through the business press (Fortune, The Ec.docx
Assignment 1 Go back through the business press (Fortune, The Ec.docx
 
Assignment 1 Discussion—Environmental FactorsIn this assignment, .docx
Assignment 1 Discussion—Environmental FactorsIn this assignment, .docxAssignment 1 Discussion—Environmental FactorsIn this assignment, .docx
Assignment 1 Discussion—Environmental FactorsIn this assignment, .docx
 
Assignment 1 1. Using a Microsoft Word document, please post one.docx
Assignment 1 1. Using a Microsoft Word document, please post one.docxAssignment 1 1. Using a Microsoft Word document, please post one.docx
Assignment 1 1. Using a Microsoft Word document, please post one.docx
 
Assignment 1  Dealing with Diversity in America from Reconstructi.docx
Assignment 1  Dealing with Diversity in America from Reconstructi.docxAssignment 1  Dealing with Diversity in America from Reconstructi.docx
Assignment 1  Dealing with Diversity in America from Reconstructi.docx
 
Assignment 1  Due Monday 92319 By using linear and nonlinear .docx
Assignment 1  Due Monday 92319 By using linear and nonlinear .docxAssignment 1  Due Monday 92319 By using linear and nonlinear .docx
Assignment 1  Due Monday 92319 By using linear and nonlinear .docx
 
Assignment 1This assignment is due in Module 8. There are many v.docx
Assignment 1This assignment is due in Module 8. There are many v.docxAssignment 1This assignment is due in Module 8. There are many v.docx
Assignment 1This assignment is due in Module 8. There are many v.docx
 
Assignment 1TextbookInformation Systems for Business and Beyond.docx
Assignment 1TextbookInformation Systems for Business and Beyond.docxAssignment 1TextbookInformation Systems for Business and Beyond.docx
Assignment 1TextbookInformation Systems for Business and Beyond.docx
 
ASSIGNMENT 1TASK FORCE COMMITTEE REPORTISSUE AND SOLUTI.docx
ASSIGNMENT 1TASK FORCE COMMITTEE REPORTISSUE AND SOLUTI.docxASSIGNMENT 1TASK FORCE COMMITTEE REPORTISSUE AND SOLUTI.docx
ASSIGNMENT 1TASK FORCE COMMITTEE REPORTISSUE AND SOLUTI.docx
 
Assignment 1Select one of these three philosophers (Rousseau, Lo.docx
Assignment 1Select one of these three philosophers (Rousseau, Lo.docxAssignment 1Select one of these three philosophers (Rousseau, Lo.docx
Assignment 1Select one of these three philosophers (Rousseau, Lo.docx
 
Assignment 1Scenario 1You are developing a Windows auditing pl.docx
Assignment 1Scenario 1You are developing a Windows auditing pl.docxAssignment 1Scenario 1You are developing a Windows auditing pl.docx
Assignment 1Scenario 1You are developing a Windows auditing pl.docx
 
Assignment 1Research by finding an article or case study discus.docx
Assignment 1Research by finding an article or case study discus.docxAssignment 1Research by finding an article or case study discus.docx
Assignment 1Research by finding an article or case study discus.docx
 
ASSIGNMENT 1Hearing Versus ListeningDescribe how you le.docx
ASSIGNMENT 1Hearing Versus ListeningDescribe how you le.docxASSIGNMENT 1Hearing Versus ListeningDescribe how you le.docx
ASSIGNMENT 1Hearing Versus ListeningDescribe how you le.docx
 
assignment 1Essay Nuclear ProliferationThe proliferation of.docx
assignment 1Essay Nuclear ProliferationThe proliferation of.docxassignment 1Essay Nuclear ProliferationThe proliferation of.docx
assignment 1Essay Nuclear ProliferationThe proliferation of.docx
 
Assignment 1Finding the Leader in You Self-Assessment Johari.docx
Assignment 1Finding the Leader in You Self-Assessment  Johari.docxAssignment 1Finding the Leader in You Self-Assessment  Johari.docx
Assignment 1Finding the Leader in You Self-Assessment Johari.docx
 

Recently uploaded

Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
bennyroshan06
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
Vikramjit Singh
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
beazzy04
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
EduSkills OECD
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
Celine George
 
Basic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumersBasic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumers
PedroFerreira53928
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
EugeneSaldivar
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
RaedMohamed3
 

Recently uploaded (20)

Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
 
Basic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumersBasic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumers
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
 

Assignment 1Positioning Statement and MottoUse the pro.docx

  • 1. Assignment 1 Positioning Statement and Motto Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link. Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Alfa Romeo Hewlett Packard, Subway, or Sony): 1. Target Customers/Users Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific) Age Bracket: [Insert response] Gender: [Insert response] Income Bracket: [Insert response] Education Level: [Insert response] Lifestyle: [Insert response] Psychographics (Interest, Hobbies, Past-times): [Insert response] Values (What the customer values overall in life): [Insert
  • 2. response] Other items you would segment up on: [Insert response] How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users? What methods and media should the company use to currently reach the customers/users? [Insert response] What would grab the customers/users’ attention? Why do you think this will capture their attention? [Insert response] What do these target customers’ value from the business and its products? Why do you think they value these items? [Insert response] 2. Competitors Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor. Competitor 1: [Insert response] Competitor 2: [Insert response] Competitor 3: [Insert response] What product category does the brand fit into? Why have you placed this brand into the product category that you did? [Insert response] What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)? [Insert response] 3. USP (Unique Selling Proposition) Creation What is the brand’s uniqueness? Why do you think this is a key
  • 3. uniqueness for this business? [Insert response] What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage? [Insert response] What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate? [Insert response] How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this USP? Unique Selling Proposition: [Insert response] Defense of USP: [Insert response] 4. Positioning Statement & Motto Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. Discuss why you created the items that you did? · BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP). · BMW Motto: BMW is the ultimate driving machine. Newly Created Positioning Statement: [Insert response] Defense of Positioning Statement Creation: [Insert response] Newly Created Motto: [Insert response] Defense of Motto Creation: [Insert response] QUESTION 1 Unit IV Research Paper Topic Reference List
  • 4. Create a tentative reference list of sources you have found so far. Be sure to avoid unreliable sources, such as Wikipedia. Be sure to use correct APA format for all sources. QUESTION 2 Compose two body paragraphs for your research paper that tie back to your thesis statement. Integrate at least one quote or paraphrase from a source you have found so far. Your response should be at least 200 words in length. QUESTION 3 From the sources you have been exploring so far in preparation for writing your research paper, which direction will your paper be heading towards: exploration or argument? Explain how you arrived at this choice. As a result of this choice, will your paper be organized using a delayed thesis structure or a question- claim structure? Explain how you arrived at this choice. Your response should be at least 200 words in length. QUESTION 4 Why is it so important for a research paper to have a strong conclusion? What should be avoided when writing a conclusion? Your response should be at least 200 words in length. QUESTION 5 Compose an introduction to your research paper that includes a solid thesis statement. Your response should be at least 200 words in length.
  • 5. Question 6 APA Formatting has strict rules regarding a) the arrangement of the essay; b) in-text citation format, and; c) the References page format of sources. Comment on this, and on any problems you have encountered with it. Note at least one "odd" rule it has (There are several!). Running head: RESEARCH PAPER LIST 1 Unit IV Research Paper Reference List Roscoe Armstrong Waldorf University References Guintivano, J., Sullivan, P. F., Stuebe, A. M., Penders, T., Thorp, J., Rubinow, D. R., & Meltzer-Brody, S. (2018). Adverse life events, psychiatric history, and biological predictors of postpartum depression in an ethnically diverse sample of postpartum women. Psychological medicine, 48(7), 1190-1200. Lewis, S. (2015). Qualitative inquiry and research design: Choosing among five approaches. Health promotion practice, 16(4), 473-475
  • 6. Okun, M. L., Mancuso, R. A., Hobel, C. J., Schetter, C. D., & Coussons-Read, M. (2018). Poor sleep quality increases symptoms of depression and anxiety in postpartum women. Journal of behavioral medicine, 41(5), 703-710. Research Question and Answer: Depression 2 Running Head: Research Question and Answer: Depression Research Question and Answer: Depression Roscoe Armstrong Waldorf University QUESTION 1 Explanation of the chosen topic Depression causes disability in a large subset of the population. The effects of depression have far-reaching consequences, not
  • 7. only for the economical but also for the social and political settings. Without adequate management, depression leads to immense losses. In essence, depression can be defined as feelings of severe despair and sadness. Individuals who are suffering from depression lack interest in things they previously thought to be vital to them (Carey, 2017). Why the chosen topic is an active topic for the research paper The question on depression will be a robust research paper topic in that it is clear and addresses one single issue - that is depression (this aspect makes the topic-specific). It also conveys the main idea clearly and thus reduces the need for more elaboration on the subject (Lewis, 2015). Assumptions previously held about the topic Depression comes into place when there is a lack of interest in activities that were previously believed to be important. It represents itself also with sleep disturbance, poor motor coordination, prolonged sadness and an inability to proceed with the activities of daily living effectively. Therefore, it is essential that individuals who present with any of these signs seek medical help as soon as possible to avoid worsening of their situation. Different approaches including medication, electroconvulsive therapy, psychotherapy, and interpersonal therapy are effective in dealing with depression (Guintivano et al., 2018). QUESTION 2 Methods to use to obtain working knowledge for a research paper There are varied methods that can be used to acquire working knowledge that can be useful in a research paper. Some of the valuable techniques include the use of books from a library or another resource center, the use of the internet to collect relevant data from published websites and journals, the use of encyclopedias and textbooks. The collection of information from people who have either suffered from the conditions
  • 8. identified at some point may also be useful. Government institutions are also useful avenues for collecting research information (Okun et al., 2018). How to research topics can be narrowed down Research topics can be narrowed down using the PICO method. The PICO method is an acronym that stands for patient or problem, intervention, comparison, and outcome. This method enables the researcher to narrow down the information to fit into the identified case or scenario and to assess a specific group. For instance, in the case of depression, individuals with a problem such as postpartum mothers can be identified, useful interventions and the comparisons and expected outcomes kept into consideration. The topic may then be narrowed down to challenges facing the management of women with postpartum depression during the postpartum period (Patel et al., 2017). QUESTION 3 Research Proposal for the Final Paper Topic: Challenges facing the management of women with postpartum depression. Background: Depression has the capability of causing disability. An individual suffering from depression is unable to cope appropriately with the activities of daily living. Mothers, during the postpartum period, are at high risk of postpartum depression. Those mothers who are affected by postpartum depression are not capable to appropriately fend for the needs of their children during this period. It is thus crucial to identify the challenges that the clinicians and other medical personnel go through as they treat the mothers during this period (Wilson et al., 2017). The paper in itself will seek to identify the various consequences of postpartum depression. These consequences include a decrease in the bonding of the mother and the child, an increase in child mortality and morbidity rates and a decline in the health of the child due to the unavailability of the mother. The post-partum period in itself describes six months after the
  • 9. delivery of the child and is a very crucial time during the growth and development of the child in question. Thesis statement: Postpartum depression makes it difficult for the mother to have a good relationship with his or her child. It has a high prevalence rate especially among women at the postpartum period. To properly manage postpartum depression, it is essential to identify the various challenges that accompany it during the post-partum period. QUESTION 4 Interest inventory of some of the topics I would like to write about 1. Challenges are facing the management of women with postpartum depression. 2. The relationship between sleep disturbance and postpartum depression 3. Effects of depression in postpartum women 4. How depression decreases the life span of human beings. 5. How depression affects colleague students 6. Depression among university lectures due to burnout and how it can be avoided 7. The association between sleep and sleep disturbance and depression. 8. Depression in medical students and medical tutors due to the lack of supplies. 9. The relationship between grieving and depression. Ways that can be used to determine the topic The topic to be researched must be concise and to the point. Additionally, the material for the research topic should be readily available without much strain. The research topic should be narrow enough to meet the context but should be broad enough to be researched. The issue should be captivating enough to capture not only the writer of the research but also the readers in different contexts. Additionally, it should be
  • 10. possible to develop a list of keywords that can be used to obtain more information about the topic. References Carey, M. (2017). Qualitative research skills for social work: Theory and practice. Routledge. Guintivano, J., Sullivan, P. F., Stuebe, A. M., Penders, T., Thorp, J., Rubinow, D. R., & Meltzer-Brody, S. (2018). Adverse life events, psychiatric history, and biological predictors of postpartum depression in an ethnically diverse sample of postpartum women. Psychological medicine, 48(7), 1190-1200. Lewis, S. (2015). Qualitative inquiry and research design: Choosing among five approaches. Health promotion practice, 16(4), 473-475. Okun, M. L., Mancuso, R. A., Hobel, C. J., Schetter, C. D., & Coussons-Read, M. (2018). Poor sleep quality increases symptoms of depression and anxiety in postpartum women. Journal of behavioral medicine, 41(5), 703-710. Patel, V. (2017). Talking sensibly about depression. PLoS medicine, 14(4), e1002257. Wilson, E. (Ed.). (2017). School-based research: a guide for education students. Sage. qUESTION 1 Are each of your body paragraphs supporting your thesis statement? How? Give specific examples. Are there any tangents that you need to eliminate? Give specific examples. Your response should be at least 200 words in length. QUESTION 2 What is "clutter?" Why must you eliminate "clutter" in your paper? Your response should be at least 200 words in length.
  • 11. QUESTION 3 Choose a page from your research paper, and copy and paste it in the space provided. Underline or italicize every sentence that expresses ideas or words from another source. Below this page, discuss whether your sources dominate the paragraphs or if you do. If they do, how can you change the paragraphs so that your voice dominates? Your response should be at least 200 words in length. QUESTION 4 Explain the purpose of your research paper. Do you feel that your paper is adequately expressing this purpose so far? Why, or why not? Why do you feel that your paper is significant for people other than yourself? As you continue your work on your paper, do you feel that you may need to revise your thesis? Why or why not? Your response should be at least 200 words in length. QUESTION 5 What are the ten most common errors made in research papers? Discuss methods you can use to avoid these errors in your own paper. Your response should be at least 200 words in length.