This document outlines an assignment for a 3-4 page paper that evaluates the effectiveness of communication in an email. Students are instructed to: 1) Identify communication problems in a sample email 2) Rewrite the email using the "10 Cs for Effective Writing" 3) Explain which communication principles were used and how it improved the email 4) Identify strategies for composing effective messages The document provides grading criteria for evaluating the assignment across multiple communication effectiveness factors.

1. Assignment 3: 10 Cs for Writing Effectively
Review the email to Bobby Johnson found in Chapter 5 under
the heading: “Choosing a Channel” in your textbook.
· Write a three to four (3-4) page paper that answers the
following:
· Identify the communication problems with the email.
· Using the 10 Cs for Writing Effectively, rewrite the email.
Include: content, completeness, correctness, clarity, coherence,
conciseness, connection, creativity, courtesy, and closure.
· Identify which Cs you used where and how that changed the
email in terms of the effectiveness.
· Identify the strategies used for composing a more effective
message.
The format of the paper is to be as follows:
· Typed, double-spaced, Times New Roman font (size 12), one-
inch margins on all sides, APA format in a Microsoft Word
document.
· Use headers for each of the subjects being covered, followed
by your response.
· In addition to the three to four (3-4) pages required, a title
page is to be included. The title page is to contain the title of
the assignment, your name, the instructor’s name, the course
title, and the date.
Note: You will be graded on the quality of your answers, the
logic/organization of the report, your language skills, and your
writing skills.
Evaluate the importance of effective communication in the
workplace to employees.
Use technology and information resources to research
issues in business communications.
Practice writing and reviewing written content in the field.
Points: 240

2. Assignment 3: 10 Cs for Writing Effectively
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Identify the communication problems with the email.
Weight: 15%
Did not submit or incompletely identified the communication
problems.
Partially identified the communication problems.
Satisfactorily identified the communication problems.
Thoroughly identified the communication problems.
2. Using the 10 Cs for Writing Effectively, rewrite the email.
Include: content, completeness, correctness, clarity, coherence,
conciseness, connection, creativity, courtesy, and closure.
Weight: 25%
Did not submit or incompletely rewrote the email including:
content, completeness, correctness, clarity, coherence,
conciseness, connection, creativity, courtesy, and closure.
Partially rewrote the email including: content, completeness,
correctness, clarity, coherence, conciseness, connection,
creativity, courtesy, and closure.
Satisfactorily rewrote the email including: content,
completeness, correctness, clarity, coherence, conciseness,
connection, creativity, courtesy, and closure.
Thoroughly rewrotethe email including: content, completeness,
correctness, clarity, coherence, conciseness, connection,
creativity, courtesy, and closure.
3. Identify which Cs you used where, and how that changed the
email in terms of effectiveness.

3. Weight: 20%
Did not submit or incompletely identified which Cs were used
where, and how that changed the email in terms
of effectiveness.
Partially identified which Cs were used where, and how that
changed the email in terms of effectiveness.
Satisfactorily identified which Cs were used where, and how
that changed the email in terms of effectiveness..
Thoroughly identified which Cs were used where, and how that
changed the email in terms of effectiveness.
4. Identify the strategies used for composing a more effective
message.
Weight: 20%
Did not submit or incompletely identified the strategies used for
composing a more effective message.
Partially identified the strategies used for composing a more
effective message.
Satisfactorily identified the strategies used for composing a
more effective message.
Satisfactorily identified the strategies used for composing a
more effective message.
5. Clarity
Weight: 10%
Did not complete the assignment or explanations are unclear
and not organized.
(Major issues)
Explanations generally unclear and not well organized.
(Many issues)
Explanations generally clear and/or organized. (Minor issues)
Explanations very clear and well organized.
(Added helpful details.)
6. Writing – Grammar, sentence structure, paragraph structure,

4. spelling, punctuation, APA usage.
Weight: 10%
Did not complete the assignment or had 8 or more different
errors in grammar, sentence structure, paragraph structure,
spelling, punctuation, or APA usage. (Major issues)
Had 6 – 7 different errors in grammar, sentence structure,
paragraph structure, spelling, punctuation, or APA usage.
(Many issues)
Had 4 – 5 different errors in grammar, sentence structure,
paragraph structure, spelling, punctuation, or APA usage.
(Minor issues)
Had 0 – 3 different errors in grammar, sentence structure,
paragraph structure, spelling, punctuation, or APA usage.