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Ogilvy On: Social Media for Crisis Management

TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.

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Ogilvy On: Social Media for Crisis Management
Ogilvy On: Social Media for Crisis Management
Ogilvy On: Social Media for Crisis Management
Presenters,[object Object],Jamie Moeller,[object Object],Global Practice Director | Public Affairs,[object Object],Ogilvy Public Relations Worldwide,[object Object],John Bell,[object Object],Global Managing Director | 360 Digital Influence,[object Object],Ogilvy Public Relations Worldwide,[object Object]
Ogilvy On: Social Media for Crisis Management

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Ogilvy On: Social Media for Crisis Management

Editor's Notes

  1. Need more points:Introduction of Web 2.0
  2. http://www.youtube.com/watch?v=su0U37w2tws
  3. Zero Hour: crisis hitsHour 6: you’ll know whether the issue breaks into mainstream news. Often bloggers and twitter users will post links to news storiesHour 12: sharing begins to occur – people will be digging the coverage, viewing the videos, sharing it on social networksHour 18: typically begin to see people editorialising about the issue – adding their POV to whatever has happened. Also appearing in searchHour 24: often much of the damage has been done and will continue to build or die offIMPORTANT: the first six hours are critical point where you need to determine whether it’s appropriate to respond, or not.