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Blogging For A Cause

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November Tan
November Tan

The document discusses different types of blogs for environmental advocacy and how to effectively utilize blogging to achieve objectives for a cause. It outlines 8 different types of advocacy blogs, from mobilizing for events to investigative reporting to fundraising. It emphasizes the importance of choosing the right blog type to fit objectives and providing tangible actions. It also stresses sustaining efforts by building reputation, engaging supporters both online and offline, and experimenting with social media tools.

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Blogging for a cause a sharing of ideas by November Tan [email_address] http://leafmonkey.blogspot.com http://twitter.com/leafmonkey
and beyond: Environmental Cyber-Advocacy in Singapore Adapted from my presentation at the National Sustainability Conference 22 Feb 2009, NUSS Kent Ridge Guild House
Don’t stop there! This is just the beginning. Blogging for a cause
 
Meet the Leafmonkey http://leafmonkey.blogspot.com
Daily Green Actions http://www.twitter.com/leafmonkey
What’s your cause?
What do you hope to achieve for your cause with your blog? What are your objectives?
Choosing the right form to fit your objectives is very important
We are constantly evolving .
The Evolution Continues
The Evolution Continues Revolution?
Blog Type #1: Mobilize for Crisis / Event
 
Blog Type #2: Generating Content
Web 1.0
Web 2.0
The Evolution Continues Revolution?
Generating Content
Easy web publishing platform
Blog Type #2.5: Provide Facts / Putting the information “out there”
 
What kind of fact? http://pulauubinstories.blogspot.com
Blog Type #3/4: Investigative Reporting / Chronic “Watchdogs” Monitoring
 
Blog Type #5: Outreach Engagement
In 2008… I went to Cyrene Reef
“ I want to go Cyrene Reef!” ,[object Object]
Blog Type #6/7: Fundraising / Providing Platform for Voice-less
 
 
Blog Type #8: Petitions
Translating to real world action “ Thousand protest whale shark in captivity” Bridging Digital Divide Petition / Pressure Group
How effective is it?
Yes, they are reading your blogs!
But you need to be sustainable
Build Reputation
Provide Tangible Action ,[object Object],[object Object],[object Object],[object Object]
What approach to take? Aggressive? Constructive? Collaborative? Co-Ownership? Persistent? Mostly Harmless. Scientific? Pro-Active? Cohesive Voice? Guerilla Tactic?
Is your blog a “success”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Evolution Continues Revolution?
Social Networking Tools
SOCIAL MEDIA
What is your “real world” objective? Flash Mob Generating Support Fund Raising Awareness Campaigns Events Change? Recruiting Volunteers
Remember to bridge the digital divide connect your online efforts with offline problems/action/community
Quick Re cap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possibilities are Endless Limited only by our Creativity
Thank you ! ,[object Object],[object Object],[object Object]
Let’s get creative! Here’s an opportunity to tap each other’s brains. Any volunteers?
[object Object],[object Object],[object Object],[object Object]
Questions? . leafmonkey @gmail.com . leafmonkey .blogspot.com . twitter.com/ leafmonkey This presentation can be downloaded at http://www.slideshare.net/micamonkey

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