This document outlines tips for making social media work for your career and professional brand. It recommends building your online profiles, securing endorsements, joining conversations, and participating in groups on platforms like LinkedIn, Twitter and blogs. Doing so can help you improve your searchability, networking opportunities, learning and experiences at conferences. Specific actions highlighted include updating profiles, following others, participating in chats, and blogging regularly while keeping content professional. Balancing personal and professional use and finding time for social media are common challenges also addressed.

1. ©
2015
Beth
Friedman
Email:
beth@ten22pr.com
Twitter:
@healthITPR
LinkedIN:
Beth
Friedman
and
Agency
Ten22

2. Social
Media
Round
Table
How
to
Make
Social
Media
Work
for
You

3. • Forget
the
myths
• Your
living,
endless
resume
• Your
professional
brand
• Shoot
for
#1
in
Google
• 2nd most
important
“to
do”
for
your
career

4. Making
it
Work
for
You
• Build
your
profile
• Secure
endorsements
• Join
the
conversation
• Go
mobile,
upgrade,
grow
your
network
• Participate
in
groups

5. • Consultants,
industry
leaders,
media,
companies,
colleagues
• Free
learning
• Lobbying
• Improved
conference
experience
• Support

6. Making
it
Work
for
You
• Update
your
profile
(No
Eggs)
• Start
following
100
interesting
accounts
• Reply
to
20-­‐50
interesting
tweets
• Favorite
and
retweet
20-­‐50
tweets
• Participate
in
a
Twitter
Chat
– #HITsm #hcsm #hcldr

7. Blogging
• Perfect
Opportunity
to
Showcase
Your
Skills
and
Knowledge
• Shows
an
Entrepreneurial
Side
• Best
Way
to
Learn
– Teach
Others
– Requires
a
Depth
of
Understanding
• Feels
Good

8. Making
it
Work
for
You
• Do
It
Well
or
Don’t
Start
• Make
It
a
Habit
• Platform
– WordPress.com
– Medium
– LinkedIn
• Keep
It
Professional,
but
Human
• Market
It

9. Time
to
Share:
Roundtable
Discussions
• How
do
you
balance
personal
and
profession
in
social
media?
• How
do
you
find
the
time
to
remain
active
in
social
media?
• How
do
you
avoid
common
social
media
pitfalls?
• What
are
some
of
your
favorites?
LinkedIn
groups,
Twitter
accounts,
blogs

10. Thank
You
Beth
Friedman
Email:
beth@ten22pr.com
Twitter:
@HealthITPR
LinkedIN:
Beth
Friedman and
Agency
Ten22