SlideShare a Scribd company logo
1 of 24
Download to read offline
Social Media 
Branding
What is Social 
Media Branding?
Name, term, design, symbol, or any 
other feature that identifies one seller’s good 
or service as distinct from those of other 
seller. A brand may identify one items , a 
family of items or all items of the that seller. 
If used for the firm as a whole, the preferred 
term is trade name
Social Media Branding…
Components of Social Media Branding.., 
•Content Creation 
•Social CRM(Customer Relationship Management) 
•Content Curator
Content Creation 
• Content is king 
•Original and relevant Content
Social CRM 
(Customer Relationship Management) 
Social Media is all about Relationship 
don’t let it become a one way Broadcast 
channel
Content Curator 
•Plays the role of Curator( manager+ Overseer) 
•Discovers third party information that your audience 
finds valuable.
Consumer Behavior in social networks
Corporate 
Brand 
Image 
Social Media Branding stages… 
Unplanned 
Communication 
Social Media Marketing 
Corporate 
Communication 
Corporate 
Identity 
Mix
Success stories…
Success stories…
Success stories…
The limiting factors 
How do we measure Social media?
The limiting factors 
• Understanding the process and 
strategy 
• Building Brand loyalty and equity 
• Manage the floodgates for critical 
commentary.
Social Media Case Study: Amway 
India Became the No. 1 Indian Brand 
for Page-Post Engagement
Social Media Case Study: Amway 
Objectives 
•To attract a large fan database. 
•To interact and create an effective relationship with 
the ‘young’ fans. 
•To create brand awareness and spread Amway’s 
core values on Facebook. 
•To identify and reward the online brand 
ambassadors.
Social Media Case Study: Amway 
KRDS created Amway India’s Facebook Page from 
scratch and started: 
•Posting on behalf of the American multinational 
company on facebook two or three times a day. 
•Interacting with fans through messages, timeline posts, 
and quiz polls. 
•Developing tabs such as Welcome, Community 
Guidelines and various other applications. 
•Moderating the comments received on an hourly basis. 
•Supervising the page’s Crisis Management
Social Media Case Study: Amway 
Results 
•Amway India’s community grew from 0 to over 
30,000 fans in just 3 months, without any media 
purchase. 
•Very quickly, Amway India’s Facebook publications 
began to generate very high engagement rates and 
extremely positive feedback. 
•Some posts received over: 
o10,000 likes. 
o10,000 shares. 
o10,000 comments.
Social Media failure Case Study: 
McDonald’s Mc DStories
Social Media Case Study: Mc Donald’s 
In mid-January, McDonalds launched a Twitter 
campaign using the #McDStories. McDonald’s asked 
users to post nostalgic stories about their experiences on 
Happy Meals, however, the #McDStories campaign 
quickly took a whole different turn very quickly as users 
started using the stories to instead share horror 
experiences and shock tales. From poor work conditions 
to appalling food quality, McDonald’s campaign turned 
negative attention back to itself.
Social Media Case Study: Mc Donalds’ 
Examples:
Social Media Case Study: McDonald’s 
Lesson: 
Social media campaigns always contain a measure 
of risk, where perception from users cannot be controlled. 
McDonald’s suffered from this, with the hijacking of their 
story campaign. While companies, to some degree, can 
attempt to anticipate reaction from customers, at times it is 
simply impossible. In general, companies need to prepare 
contingency plans, and have a strategy for when social 
media fails. This is also a great example which shows that 
no-one, not even a global restaurant giant, can control 
conversations on the internet.
Thank You

More Related Content

What's hot

Social Media - Past Present Future
Social Media - Past Present FutureSocial Media - Past Present Future
Social Media - Past Present FutureGirish S Prabhu
 
Social Media Advertisement
Social Media Advertisement Social Media Advertisement
Social Media Advertisement Reema
 
Role of social media in marketing
Role of social media in marketingRole of social media in marketing
Role of social media in marketingMuhammad Saim
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSAYJAKHAN
 
Quick 5 tips: How To Create Successful Social Media Marketing Campaign
Quick 5 tips: How To Create Successful Social Media Marketing CampaignQuick 5 tips: How To Create Successful Social Media Marketing Campaign
Quick 5 tips: How To Create Successful Social Media Marketing CampaignClark Davidson
 
Benefits of social media marketing
Benefits of social media marketingBenefits of social media marketing
Benefits of social media marketinglilgegham
 
Social Media Strategic Planning
Social Media Strategic PlanningSocial Media Strategic Planning
Social Media Strategic PlanningBrian Huonker
 
Integrating Social Media into your Email Program
Integrating Social Media into your Email ProgramIntegrating Social Media into your Email Program
Integrating Social Media into your Email ProgramXCOM Media
 
Boost up your business with Social Media
Boost up your business with Social MediaBoost up your business with Social Media
Boost up your business with Social MediaChhand Innovations
 
The do's and don'ts of social media marketing strategy
The do's and don'ts of social media marketing strategyThe do's and don'ts of social media marketing strategy
The do's and don'ts of social media marketing strategyINFOCRATS Web Solutions
 
How To Increase Social Media Reach
How To Increase Social Media ReachHow To Increase Social Media Reach
How To Increase Social Media ReachOmnePresent
 
10 Benefits of Social Media Marketing
10 Benefits of Social Media Marketing10 Benefits of Social Media Marketing
10 Benefits of Social Media MarketingEvolve Academy
 
National Directors Conference - Social Marketing for Credit Unions
National Directors Conference - Social Marketing for Credit UnionsNational Directors Conference - Social Marketing for Credit Unions
National Directors Conference - Social Marketing for Credit UnionsPatrick Rooney
 
Social Media Viral Contests
Social Media Viral ContestsSocial Media Viral Contests
Social Media Viral ContestsReyamiSocial
 
Social media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketingSocial media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketingpanthermarketing
 

What's hot (20)

Social Media - Past Present Future
Social Media - Past Present FutureSocial Media - Past Present Future
Social Media - Past Present Future
 
Building Your Social Community Team
Building Your Social Community TeamBuilding Your Social Community Team
Building Your Social Community Team
 
Social Media Advertisement
Social Media Advertisement Social Media Advertisement
Social Media Advertisement
 
Social Media Campaign
Social Media CampaignSocial Media Campaign
Social Media Campaign
 
Role of social media in marketing
Role of social media in marketingRole of social media in marketing
Role of social media in marketing
 
Role of social media in marketing
Role of social media in marketingRole of social media in marketing
Role of social media in marketing
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Quick 5 tips: How To Create Successful Social Media Marketing Campaign
Quick 5 tips: How To Create Successful Social Media Marketing CampaignQuick 5 tips: How To Create Successful Social Media Marketing Campaign
Quick 5 tips: How To Create Successful Social Media Marketing Campaign
 
Benefits of social media marketing
Benefits of social media marketingBenefits of social media marketing
Benefits of social media marketing
 
Social Media Strategic Planning
Social Media Strategic PlanningSocial Media Strategic Planning
Social Media Strategic Planning
 
Integrating Social Media into your Email Program
Integrating Social Media into your Email ProgramIntegrating Social Media into your Email Program
Integrating Social Media into your Email Program
 
Boost up your business with Social Media
Boost up your business with Social MediaBoost up your business with Social Media
Boost up your business with Social Media
 
The do's and don'ts of social media marketing strategy
The do's and don'ts of social media marketing strategyThe do's and don'ts of social media marketing strategy
The do's and don'ts of social media marketing strategy
 
8 ppt
8 ppt8 ppt
8 ppt
 
How To Increase Social Media Reach
How To Increase Social Media ReachHow To Increase Social Media Reach
How To Increase Social Media Reach
 
10 Benefits of Social Media Marketing
10 Benefits of Social Media Marketing10 Benefits of Social Media Marketing
10 Benefits of Social Media Marketing
 
National Directors Conference - Social Marketing for Credit Unions
National Directors Conference - Social Marketing for Credit UnionsNational Directors Conference - Social Marketing for Credit Unions
National Directors Conference - Social Marketing for Credit Unions
 
Social Media Viral Contests
Social Media Viral ContestsSocial Media Viral Contests
Social Media Viral Contests
 
Social media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketingSocial media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketing
 
What is Influencer Marketing
What is Influencer MarketingWhat is Influencer Marketing
What is Influencer Marketing
 

Viewers also liked

σχεδιο υποβολης 2015 φωτογραφια
σχεδιο υποβολης 2015 φωτογραφιασχεδιο υποβολης 2015 φωτογραφια
σχεδιο υποβολης 2015 φωτογραφιαEvi Kamariotaki
 
ΜΟΡΦΕΣ ΤΕΧΝΗΣ3 ΚΙΝΗΜΑΤΟΓΡΑΦΟΣ
ΜΟΡΦΕΣ ΤΕΧΝΗΣ3 ΚΙΝΗΜΑΤΟΓΡΑΦΟΣΜΟΡΦΕΣ ΤΕΧΝΗΣ3 ΚΙΝΗΜΑΤΟΓΡΑΦΟΣ
ΜΟΡΦΕΣ ΤΕΧΝΗΣ3 ΚΙΝΗΜΑΤΟΓΡΑΦΟΣEvi Kamariotaki
 
finalMentalHealthPublication
finalMentalHealthPublicationfinalMentalHealthPublication
finalMentalHealthPublicationJohn Floe
 
KevinThet_Resume_2016
KevinThet_Resume_2016KevinThet_Resume_2016
KevinThet_Resume_2016Kevin Thet
 
Imad Hussam Badawi CV
Imad Hussam Badawi CVImad Hussam Badawi CV
Imad Hussam Badawi CVEmad Badawi
 
Často přehlédnuté volby ve WordPressu
Často přehlédnuté volby ve WordPressuČasto přehlédnuté volby ve WordPressu
Často přehlédnuté volby ve WordPressuHynek Opatřil
 
Look it babochka
Look it babochkaLook it babochka
Look it babochkaSvet_moj
 
Story Board
Story BoardStory Board
Story BoardArhang
 
Lightning Reports on 2015 CASRAI Standards Work: Data Management Plan
Lightning Reports on 2015 CASRAI Standards Work: Data Management PlanLightning Reports on 2015 CASRAI Standards Work: Data Management Plan
Lightning Reports on 2015 CASRAI Standards Work: Data Management PlanCASRAI
 
DipFSbrochure-09-2013
DipFSbrochure-09-2013DipFSbrochure-09-2013
DipFSbrochure-09-2013Thomas Egan
 
ICR SPRINT S99 UNISOFT PUTTY WHITE - Stucco universale a medio peso specifico...
ICR SPRINT S99 UNISOFT PUTTY WHITE - Stucco universale a medio peso specifico...ICR SPRINT S99 UNISOFT PUTTY WHITE - Stucco universale a medio peso specifico...
ICR SPRINT S99 UNISOFT PUTTY WHITE - Stucco universale a medio peso specifico...Industria Chimica Reggiana - I.C.R. S.p.A.
 
Amity Acquires a 170-Acre Campus in New York
Amity Acquires a 170-Acre Campus in New YorkAmity Acquires a 170-Acre Campus in New York
Amity Acquires a 170-Acre Campus in New YorkAmity New York
 

Viewers also liked (14)

σχεδιο υποβολης 2015 φωτογραφια
σχεδιο υποβολης 2015 φωτογραφιασχεδιο υποβολης 2015 φωτογραφια
σχεδιο υποβολης 2015 φωτογραφια
 
ΜΟΡΦΕΣ ΤΕΧΝΗΣ3 ΚΙΝΗΜΑΤΟΓΡΑΦΟΣ
ΜΟΡΦΕΣ ΤΕΧΝΗΣ3 ΚΙΝΗΜΑΤΟΓΡΑΦΟΣΜΟΡΦΕΣ ΤΕΧΝΗΣ3 ΚΙΝΗΜΑΤΟΓΡΑΦΟΣ
ΜΟΡΦΕΣ ΤΕΧΝΗΣ3 ΚΙΝΗΜΑΤΟΓΡΑΦΟΣ
 
Com
ComCom
Com
 
finalMentalHealthPublication
finalMentalHealthPublicationfinalMentalHealthPublication
finalMentalHealthPublication
 
KevinThet_Resume_2016
KevinThet_Resume_2016KevinThet_Resume_2016
KevinThet_Resume_2016
 
Imad Hussam Badawi CV
Imad Hussam Badawi CVImad Hussam Badawi CV
Imad Hussam Badawi CV
 
Často přehlédnuté volby ve WordPressu
Často přehlédnuté volby ve WordPressuČasto přehlédnuté volby ve WordPressu
Často přehlédnuté volby ve WordPressu
 
Look it babochka
Look it babochkaLook it babochka
Look it babochka
 
Story Board
Story BoardStory Board
Story Board
 
Lightning Reports on 2015 CASRAI Standards Work: Data Management Plan
Lightning Reports on 2015 CASRAI Standards Work: Data Management PlanLightning Reports on 2015 CASRAI Standards Work: Data Management Plan
Lightning Reports on 2015 CASRAI Standards Work: Data Management Plan
 
DipFSbrochure-09-2013
DipFSbrochure-09-2013DipFSbrochure-09-2013
DipFSbrochure-09-2013
 
ICR SPRINT S99 UNISOFT PUTTY WHITE - Stucco universale a medio peso specifico...
ICR SPRINT S99 UNISOFT PUTTY WHITE - Stucco universale a medio peso specifico...ICR SPRINT S99 UNISOFT PUTTY WHITE - Stucco universale a medio peso specifico...
ICR SPRINT S99 UNISOFT PUTTY WHITE - Stucco universale a medio peso specifico...
 
L G Social Media
L G   Social MediaL G   Social Media
L G Social Media
 
Amity Acquires a 170-Acre Campus in New York
Amity Acquires a 170-Acre Campus in New YorkAmity Acquires a 170-Acre Campus in New York
Amity Acquires a 170-Acre Campus in New York
 

Similar to Social Media Branding

Chapter 4 social media in public relations
Chapter 4  social media in public relationsChapter 4  social media in public relations
Chapter 4 social media in public relationsSasaTodorovic8
 
Chapter 4 social media in public relations
Chapter 4  social media in public relationsChapter 4  social media in public relations
Chapter 4 social media in public relationsLaura Cognat
 
A comparison of individual vs. brand social media accounts
A comparison of individual vs. brand social media accountsA comparison of individual vs. brand social media accounts
A comparison of individual vs. brand social media accountsLuke Harold
 
Intro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdfIntro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdfLamiaa Ahmed
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTBhjmorris
 
Role of social media
Role of social mediaRole of social media
Role of social mediaVivek Roy
 
Role of Social Media
Role of Social MediaRole of Social Media
Role of Social MediaVivek Roy
 
Social Media Marketing.ppt
Social Media Marketing.pptSocial Media Marketing.ppt
Social Media Marketing.pptVersatileCFO
 
Social media strategy
Social media strategySocial media strategy
Social media strategyOmar Mostafa
 
Final Assignment of IIM Internship
Final Assignment of IIM InternshipFinal Assignment of IIM Internship
Final Assignment of IIM InternshipKartik Singla
 
GROW YOUR BUSINESS WITH SOCIAL MEDIA
GROW YOUR BUSINESS WITH SOCIAL MEDIAGROW YOUR BUSINESS WITH SOCIAL MEDIA
GROW YOUR BUSINESS WITH SOCIAL MEDIAVIVEK KUMAR,PUNE
 
Social 3dia project
Social 3dia projectSocial 3dia project
Social 3dia projectjazming1
 

Similar to Social Media Branding (20)

Chapter 4 social media in public relations
Chapter 4  social media in public relationsChapter 4  social media in public relations
Chapter 4 social media in public relations
 
Chapter 4 social media in public relations
Chapter 4  social media in public relationsChapter 4  social media in public relations
Chapter 4 social media in public relations
 
A comparison of individual vs. brand social media accounts
A comparison of individual vs. brand social media accountsA comparison of individual vs. brand social media accounts
A comparison of individual vs. brand social media accounts
 
Intro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdfIntro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdf
 
Social 3dia project
Social 3dia projectSocial 3dia project
Social 3dia project
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTB
 
Role of social media
Role of social mediaRole of social media
Role of social media
 
Role of Social Media
Role of Social MediaRole of Social Media
Role of Social Media
 
Social Media Marketing.ppt
Social Media Marketing.pptSocial Media Marketing.ppt
Social Media Marketing.ppt
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Final Assignment of IIM Internship
Final Assignment of IIM InternshipFinal Assignment of IIM Internship
Final Assignment of IIM Internship
 
Module 4 assignment
Module 4 assignmentModule 4 assignment
Module 4 assignment
 
Group Presentation_LCMC_Final 25
Group Presentation_LCMC_Final 25Group Presentation_LCMC_Final 25
Group Presentation_LCMC_Final 25
 
8 ppt
8 ppt8 ppt
8 ppt
 
Social Media Marketing.pptx
Social Media Marketing.pptxSocial Media Marketing.pptx
Social Media Marketing.pptx
 
Social marketing 7min.ppt
Social marketing 7min.pptSocial marketing 7min.ppt
Social marketing 7min.ppt
 
Social media 1
Social media 1Social media 1
Social media 1
 
Socia Media for Small Businesses
Socia Media for Small BusinessesSocia Media for Small Businesses
Socia Media for Small Businesses
 
GROW YOUR BUSINESS WITH SOCIAL MEDIA
GROW YOUR BUSINESS WITH SOCIAL MEDIAGROW YOUR BUSINESS WITH SOCIAL MEDIA
GROW YOUR BUSINESS WITH SOCIAL MEDIA
 
Social 3dia project
Social 3dia projectSocial 3dia project
Social 3dia project
 

Recently uploaded

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 

Recently uploaded (20)

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 

Social Media Branding

  • 2. What is Social Media Branding?
  • 3. Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other seller. A brand may identify one items , a family of items or all items of the that seller. If used for the firm as a whole, the preferred term is trade name
  • 5. Components of Social Media Branding.., •Content Creation •Social CRM(Customer Relationship Management) •Content Curator
  • 6. Content Creation • Content is king •Original and relevant Content
  • 7. Social CRM (Customer Relationship Management) Social Media is all about Relationship don’t let it become a one way Broadcast channel
  • 8. Content Curator •Plays the role of Curator( manager+ Overseer) •Discovers third party information that your audience finds valuable.
  • 9. Consumer Behavior in social networks
  • 10. Corporate Brand Image Social Media Branding stages… Unplanned Communication Social Media Marketing Corporate Communication Corporate Identity Mix
  • 14. The limiting factors How do we measure Social media?
  • 15. The limiting factors • Understanding the process and strategy • Building Brand loyalty and equity • Manage the floodgates for critical commentary.
  • 16. Social Media Case Study: Amway India Became the No. 1 Indian Brand for Page-Post Engagement
  • 17. Social Media Case Study: Amway Objectives •To attract a large fan database. •To interact and create an effective relationship with the ‘young’ fans. •To create brand awareness and spread Amway’s core values on Facebook. •To identify and reward the online brand ambassadors.
  • 18. Social Media Case Study: Amway KRDS created Amway India’s Facebook Page from scratch and started: •Posting on behalf of the American multinational company on facebook two or three times a day. •Interacting with fans through messages, timeline posts, and quiz polls. •Developing tabs such as Welcome, Community Guidelines and various other applications. •Moderating the comments received on an hourly basis. •Supervising the page’s Crisis Management
  • 19. Social Media Case Study: Amway Results •Amway India’s community grew from 0 to over 30,000 fans in just 3 months, without any media purchase. •Very quickly, Amway India’s Facebook publications began to generate very high engagement rates and extremely positive feedback. •Some posts received over: o10,000 likes. o10,000 shares. o10,000 comments.
  • 20. Social Media failure Case Study: McDonald’s Mc DStories
  • 21. Social Media Case Study: Mc Donald’s In mid-January, McDonalds launched a Twitter campaign using the #McDStories. McDonald’s asked users to post nostalgic stories about their experiences on Happy Meals, however, the #McDStories campaign quickly took a whole different turn very quickly as users started using the stories to instead share horror experiences and shock tales. From poor work conditions to appalling food quality, McDonald’s campaign turned negative attention back to itself.
  • 22. Social Media Case Study: Mc Donalds’ Examples:
  • 23. Social Media Case Study: McDonald’s Lesson: Social media campaigns always contain a measure of risk, where perception from users cannot be controlled. McDonald’s suffered from this, with the hijacking of their story campaign. While companies, to some degree, can attempt to anticipate reaction from customers, at times it is simply impossible. In general, companies need to prepare contingency plans, and have a strategy for when social media fails. This is also a great example which shows that no-one, not even a global restaurant giant, can control conversations on the internet.