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20 Useful SEO Tips from Content Marketing Experts

Web visibility is important for emerging businesses and startups, so Hubstaff has compiled a list of easy SEO tips from respected industry professionals.

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20 Useful SEO Tips from Content Marketing Experts

  1. 1. Your business’ Web presence and visibility relies highly on search engine optimization (SEO). The way you organize and optimize your site should make it easy for visitors and search engines to understand and find. SEO is what puts your website in front of your potential customers and positions you to be found by your target audience. What we found from our research is that SEO has become less of a marketing play and more of a branding strategy. INTRO
  2. 2. We understand how important visibility is for emerging businesses and startups, so we have compiled a list of easy SEO tips from respected industry professionals
  3. 3. Time Tracking for Teams “Train project teams on the 20% of SEO that drives 80% of the impact.” Jessica Bowman Founder, SEO-In-House
  4. 4. Time Tracking for Teams “Add more content, not just more keywords.” Neil Patel Founder, Kissmetrics & CrazyEgg
  5. 5. Time Tracking for Teams “Start using social media sites to promote your business.” Danny Sullivan Founder, Marketing Land & Search Engine Land
  6. 6. Time Tracking for Teams “Instead of hanging with your old content, run a content audit and fix it.” Heather Lloyd- Martin Founder, SuccessWorks
  7. 7. Time Tracking for Teams “Your E-Mail Signature is a Necessary Resource.” Ross Hudgens Founder, Siege Media
  8. 8. Time Tracking for Teams “SEO is becoming more and more natural, with the focus moving towards the user.” Marcus Tober Founder, SearchMetrics
  9. 9. Time Tracking for Teams “Mobile results satisfaction will be more important than any other technical issue.” Bruce Clay Founder, Bruce Clay Inc.
  10. 10. Time Tracking for Teams “All links aren’t equal.” Kristopher Jones Former CEO, Pepperjam Affiliate Network
  11. 11. Time Tracking for Teams “Always keep in mind the reader as opposed to the search engines.” Brian Honigman Marketing Consultant& Professional Speaker
  12. 12. Time Tracking for Teams “Aim for a focus keyword that is relatively high on volume and…will fit your audience.” Joost de Valk Creator, Yoast SEO plugin
  13. 13. Time Tracking for Teams “Content that meets a pain-point for your user will go much further in terms of SEO.” Michael Morgan Marketer, Speak Creative
  14. 14. Time Tracking for Teams “Get keyword ideas from your internal search data.” Eric Siu CEO, Single Grain
  15. 15. Time Tracking for Teams “Optimize [your] Pinterest profiles, boards and pins for SEO!” Cynthia Johnson Marketing Director, Rank Lab
  16. 16. Time Tracking for Teams “In SEO, content is king…it is also king for reputation management.” Pierre Zarokian CEO, Submit Express Inc.
  17. 17. Time Tracking for Teams “Step #1: Discover Awesome Content.” Brain Dean Founder, Backlinko
  18. 18. Time Tracking for Teams “Improved content is more likely to be referenced, shared and linked.” Dan Petrovic Managing Director, Dejan SEO
  19. 19. Time Tracking for Teams “Having pages render quickly is a good user experience.” Bill Slawski Director of Search, Go Fish Digital
  20. 20. Time Tracking for Teams “Be sure to check out active users on Google+ that are discussing authorship and author rank.” Ash Buckles Global SEO Manager, Intercontinental Hotels Group
  21. 21. Time Tracking for Teams “Visualization plays a critical role in capturing and maintaining the reader’s attention.” Derek Edmond Managing Partner, Ko Marketing
  22. 22. Time Tracking for Teams “Write what you know. Talk about a relevant, cohesive topic.” Todd Malicoat Co-developed SEO curriculum used at Rutgers University
  23. 23. Read the full article with useful links and additional content. Do share the article on Twitter, Facebook, LinkedIn or email your friends about it.
  24. 24. Brought to you by A time tracking platform that makes it easy to track and pay your team. We integrate with over 40 great tools. Learn more at