Presented by: Sherry DaRosa
A 3 Part Presentation
Series
PART 2
Entrepreneur's Guide to
Doing Business Online
Overview
• SEARCH ENGINE STRATEGIES
• How does a search engine work?
• Search engine basics
• Search engine friendly websi...
>>>
• Search engines send robot
"spiders" to index the content
on your webpage, so let's begin
with steps to prepare your ...
>>>
Content.
+ Simple Site Design.
+ Well-written Meta tags
= Search Engine Rankings
• It's Not Rocket Science but can sur...
>>>
SEARCH ENGINE STRATEGIES
Search Engine Friendly Website - Summary
Presented by: Sherry DaRosa
• Optimize your site for...
>>>
Optimize your site for your target audience
not the search engines
• Use Alt tags
• Less is More
• Label your Images
•...
>>>
Research your keyword phrases extensively.
• Check out the competition
• Do your own searches
• Ask people
• Keep it s...
>>>
Design and categorize and navigation based
on your keyword research
• Once you have your
keywords name your links
usin...
>>>
Label Your Links and Images
• Name your product images what
they are.
• Name your links for what they link to.
• Inclu...
>>>
Write compelling copy for the
key pages
•Keep it simple
•Don’t over use keywords
•Make sure it makes sense
•Focus on k...
>>>
Presented by: Sherry DaRosa
Incorporate your keyword phrases into
each page's unique Title tag.
• Over 3 million sites...
>>>
Presented by: Sherry DaRosa
Don't concentrate one keyword phrase
• Choose Key Phrases carefully
• Research the competi...
>>>
Presented by: Sherry DaRosa
Make sure your site is "link-worthy.“
• The more people that link to
you the better it is ...
>>>
Presented by: Sherry DaRosa
Don’t Put all your eggs in one basket
• Use Social Networking –
Facebook & Twitter
• Direc...
>>>
Presented by: Sherry DaRosa
It’s amazing how a business can thrive when its
customers only need to lift a finger.
1. C...
>>>
Presented by: Sherry DaRosa
The Internet, in fact, can work for any
entrepreneurial personality.
CONCLUSION
Never have...
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Entreprenuer’S Guide To Doing Business Online Part2

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Entreprenuer’S Guide To Doing Business Online Part2

  1. 1. Presented by: Sherry DaRosa A 3 Part Presentation Series PART 2 Entrepreneur's Guide to Doing Business Online
  2. 2. Overview • SEARCH ENGINE STRATEGIES • How does a search engine work? • Search engine basics • Search engine friendly websites • How to submit to search engines • More Than Just Search Engines Presented by: Sherry DaRosa >>>
  3. 3. >>> • Search engines send robot "spiders" to index the content on your webpage, so let's begin with steps to prepare your web pages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your web page is about. Presented by: Sherry DaRosa SEARCH ENGINE STRATEGIES How does a search engine work?
  4. 4. >>> Content. + Simple Site Design. + Well-written Meta tags = Search Engine Rankings • It's Not Rocket Science but can sure seem like it depending on who you talk to. Presented by: Sherry DaRosa SEARCH ENGINE STRATEGIES Search Engine Basics
  5. 5. >>> SEARCH ENGINE STRATEGIES Search Engine Friendly Website - Summary Presented by: Sherry DaRosa • Optimize your site for your target audience, not for the search engines. • Research your keyword phrases extensively. • Design and categorize and navigation based on your keyword research. • Label links and clickable image attributes (aka alt tags) as clearly and descriptively as possible. • Write compelling copy for the key pages • Incorporate your keyword phrases into each page's unique Title tag. • Don't concentrate one keyword phrase. • Make sure your site is "link-worthy.“
  6. 6. >>> Optimize your site for your target audience not the search engines • Use Alt tags • Less is More • Label your Images • Name your links CHOOSE YOUR WORDS CAREFULLY. Presented by: Sherry DaRosa
  7. 7. >>> Research your keyword phrases extensively. • Check out the competition • Do your own searches • Ask people • Keep it simple Presented by: Sherry DaRosa
  8. 8. >>> Design and categorize and navigation based on your keyword research • Once you have your keywords name your links using them. • Name your services and link to them. • Link in your main text as well as your navigation. Presented by: Sherry DaRosa
  9. 9. >>> Label Your Links and Images • Name your product images what they are. • Name your links for what they link to. • Include “ALT” tags Say what it is… Presented by: Sherry DaRosa
  10. 10. >>> Write compelling copy for the key pages •Keep it simple •Don’t over use keywords •Make sure it makes sense •Focus on key pages. Don’t Loose your Message! Presented by: Sherry DaRosa
  11. 11. >>> Presented by: Sherry DaRosa Incorporate your keyword phrases into each page's unique Title tag. • Over 3 million sites submitted a day… • Every page is unique so should your meta information should be too. • Name your pages according to your targets. Keyword… no Key phrase
  12. 12. >>> Presented by: Sherry DaRosa Don't concentrate one keyword phrase • Choose Key Phrases carefully • Research the competitions Keywords • Develop Unique Key Phrases • Brainstorm Keyword… no Key phrase
  13. 13. >>> Presented by: Sherry DaRosa Make sure your site is "link-worthy.“ • The more people that link to you the better it is for you. • Give people a reason to link to you. • Link with others and ask them to reciprocate. • Build a link network Share Information…
  14. 14. >>> Presented by: Sherry DaRosa Don’t Put all your eggs in one basket • Use Social Networking – Facebook & Twitter • Directory Submissions – found locally – Google Maps • Blogging • Direct Email • Email Signatures • Print Material
  15. 15. >>> Presented by: Sherry DaRosa It’s amazing how a business can thrive when its customers only need to lift a finger. 1. Competitors Review 2. Register a Domain Name 3. Technology Tools 4. Web Development 5. Product Listing 6. Payment Options 7. Protection 8. Marketing 9. Alliances 10. Maintenance TEN STEPS TO MOVE A BUSINESS ONLINE
  16. 16. >>> Presented by: Sherry DaRosa The Internet, in fact, can work for any entrepreneurial personality. CONCLUSION Never have entrepreneurs had such a clear, easy and relatively inexpensive opportunity to real a global marketplace for so many products and services. THANK YOU!

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