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Gyi power chat

  1. 1. Power Chat: Building a Law Firm Website that Will Attract Clients
  2. 2. Presented by… Gyi Tsakalakis Executive Director, AttorneySync @GyiTsakalakis www.attorneysync.com
  3. 3. Developing a Plan  Who do you want to find your website?  What are they looking for?  Where do they look?  When they arrive, what will they find?  Why will they choose you?  How will you help them?
  4. 4. Choosing a Domain  Brand Personalized Professional Easy  Search Engines Exact Match Keyword-rich Hyphens  Domize.com
  5. 5. Registration: It’s not hosting! Insert Picture Here
  6. 6. Hosting  Where Your Site Will Live  Up-time  Speed  Cost  Linux  Support  Functionality
  7. 7. Design  Template  Themes  Custom  Professional  Logos (99 designs)
  8. 8. Development  Hard Coding  Content Management Systems  WordPress  Drupal  Joomla
  9. 9. Content  Voice  Static Pages  Multiple Calls to Action  Freebies  Testimonials  Flashy vs. Simple
  10. 10. Blogs  Why do I need a blog?  Users (and search engines) love them.  Fresh content gives visitors a reason to visit more than once.  Videos, photos, graphics, etc.
  11. 11. Writing Content for Your Website  Why do I need to write content for my site?  Writing Content People Will Read  Should I hire a professional content writer?  Other Ways to Get Content
  12. 12. Why do I need to write content for my site?  Helps attract links to your site  Creates more outlets for consumers to reach you.  Shows expertise in your field  Helps with search engine visibility  Allows interaction and relationship building with clients and other professionals
  13. 13. Writing Content People Will Actually Read  Keep it simple, short, bold, organized.  Use bullet points.  Be conversational, less markety.  Avoid legalese.  Use pictures and illustrations.  Consider your audiences.  Include calls to action.
  14. 14. Should I hire a professional content writer?  Writing Content Yourself Control  Personal voice  Cost-effective  Hiring a Pro  Save time and resources  Search engine friendly  Skilled in writing for the web
  15. 15. Other Ways to Get Content  Comments  Guest bloggers  Colleagues  Interns, associates, etc.  Other
  16. 16. SEO Considerations: Having a website is not enough to get new clients from the net.  Keywords  Tags  Fresh content  Content updates  Social Media  Attracting Links
  17. 17. SEO Considerations: A Little More on Link Building  Why do I need others to link to my page?  Strategies  Great content  Guest blogging  Requesting links  Press releases  Buying links  Factors to consider  Relevance  Authority/site importance  Anchor text  Diversity
  18. 18. Final Thoughts  Just use wordpress.org  Spend time planning and organizing  Schedule time for online  Think about “them”  Solve, answer, inform, assist, help
  19. 19. Presented by… Gyi Tsakalakis Executive Director, AttorneySync @GyiTsakalakis www.attorneysync.com
  20. 20. Thank You! This page will have info on where to get the recorded version and info on future power chats.

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