Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Gyi power chat


Published on

Published in: Business, Technology, Design
  • Be the first to comment

  • Be the first to like this

Gyi power chat

  1. 1. Power Chat:Building a Law Firm Website that Will Attract Clients
  2. 2. Presented by… Gyi Tsakalakis Executive Director, AttorneySync @GyiTsakalakis
  3. 3. Developing a Plan  Who do you want to find your website?  What are they looking for?  Where do they look?  When they arrive, what will they find?  Why will they choose you?  How will you help them?
  4. 4. Choosing a Domain Brand Personalized Professional Easy Search Engines Exact Match Keyword-rich Hyphens
  5. 5. Registration: It’s not hosting! Insert Picture Here
  6. 6. Hosting Where Your Site Will Live Up-time Speed Cost Linux Support Functionality
  7. 7. Design Template Themes Custom Professional Logos (99 designs)
  8. 8. Development Hard Coding Content Management Systems  WordPress  Drupal  Joomla
  9. 9. Content Voice Static Pages Multiple Calls to Action Freebies Testimonials Flashy vs. Simple
  10. 10. Blogs Why do I need a blog? Users (and search engines) love them. Fresh content gives visitors a reason to visit morethan once. Videos, photos, graphics, etc.
  11. 11. Writing Content for Your Website Why do I need to write content for my site? Writing Content People Will Read Should I hire a professional content writer? Other Ways to Get Content
  12. 12. Why do I need to write content for my site? Helps attract links to your site Creates more outlets for consumers to reach you. Shows expertise in your field Helps with search engine visibility Allows interaction and relationship building withclients and other professionals
  13. 13. Writing Content People Will Actually Read Keep it simple, short, bold, organized. Use bullet points. Be conversational, less markety. Avoid legalese. Use pictures and illustrations. Consider your audiences. Include calls to action.
  14. 14. Should I hire a professional content writer? Writing Content Yourself Control  Personal voice  Cost-effective Hiring a Pro  Save time and resources  Search engine friendly  Skilled in writing for the web
  15. 15. Other Ways to Get Content Comments Guest bloggers Colleagues Interns, associates, etc. Other
  16. 16. SEO Considerations: Having a website is notenough to get new clients from the net. Keywords Tags Fresh content Content updates Social Media Attracting Links
  17. 17. SEO Considerations: A Little More on Link Building  Why do I need others to link to my page?  Strategies  Great content  Guest blogging  Requesting links  Press releases  Buying links  Factors to consider  Relevance  Authority/site importance  Anchor text  Diversity
  18. 18. Final Thoughts Just use Spend time planning and organizing Schedule time for online Think about “them” Solve, answer, inform, assist, help
  19. 19. Presented by… Gyi Tsakalakis Executive Director, AttorneySync @GyiTsakalakis
  20. 20. Thank You!This page will have info on where to get the recorded version and info on future power chats.