Developing a Plan Who do you want to find your website? What are they looking for? Where do they look? When they arrive, what will they find? Why will they choose you? How will you help them?
Choosing a Domain Brand Personalized Professional Easy Search Engines Exact Match Keyword-rich Hyphens Domize.com
Registration: It’s not hosting! Insert Picture Here
Hosting Where Your Site Will Live Up-time Speed Cost Linux Support Functionality
Development Hard Coding Content Management Systems WordPress Drupal Joomla
Content Voice Static Pages Multiple Calls to Action Freebies Testimonials Flashy vs. Simple
Blogs Why do I need a blog? Users (and search engines) love them. Fresh content gives visitors a reason to visit morethan once. Videos, photos, graphics, etc.
Writing Content for Your Website Why do I need to write content for my site? Writing Content People Will Read Should I hire a professional content writer? Other Ways to Get Content
Why do I need to write content for my site? Helps attract links to your site Creates more outlets for consumers to reach you. Shows expertise in your field Helps with search engine visibility Allows interaction and relationship building withclients and other professionals
Writing Content People Will Actually Read Keep it simple, short, bold, organized. Use bullet points. Be conversational, less markety. Avoid legalese. Use pictures and illustrations. Consider your audiences. Include calls to action.
Should I hire a professional content writer? Writing Content Yourself Control Personal voice Cost-effective Hiring a Pro Save time and resources Search engine friendly Skilled in writing for the web
Other Ways to Get Content Comments Guest bloggers Colleagues Interns, associates, etc. Other
SEO Considerations: Having a website is notenough to get new clients from the net. Keywords Tags Fresh content Content updates Social Media Attracting Links
SEO Considerations: A Little More on Link Building Why do I need others to link to my page? Strategies Great content Guest blogging Requesting links Press releases Buying links Factors to consider Relevance Authority/site importance Anchor text Diversity
Final Thoughts Just use wordpress.org Spend time planning and organizing Schedule time for online Think about “them” Solve, answer, inform, assist, help