Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

ASR August 14, 2010 - Ten Ways for Retailers to Improve Website Presence


Published on

Presented by: Mike Duncan, Sage Island Marketing Agency

In the ever changing world of retail, competition has never been more fierce. Your website is a critical component of your business. This seminar teaches a fully integrated marketing approach leading you through the basics of a well designed, innovative site, and how to properly utilize e-commerce solutions. Learn how to build and expand your presence on the web to drive sales and maximize your bottom line.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

ASR August 14, 2010 - Ten Ways for Retailers to Improve Website Presence

  1. 1. !"#$%!&&'()%*+%!$,-.(%/&0%12-%3&%4&% 5678&9"%/&08%:";(,4" w w w. s l i d e s h a r e . n e t / s a g e i s l a n d Mike Dunca n Sage Island CEO
  2. 2. Know your Customer
  3. 3. Know their Langauge
  4. 4. Keyword Research Keyword Selection is Key Careful keyword selection is the heart of the SEO campaign. Research Keywords Create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. You’ll begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This will help target the right words - the ones that will actually deliver customers to your website. Google Adwords Keyword Tool
  5. 5. Open for Business -Driving Traffic-
  6. 6. !
  7. 7. SEO Have a Strategy for your site and optimize your content • Use keyword research to determine how customers search • Inject keywords into body copy, titles, and images • Be sure that your site is user friendly and search engine friendly. Your marketing efforts won’t help you if your website makes it difficult for users to find the information they want. Ranking factors:
  8. 8. On Page Optimization Optimize Website Meta <TITLE>Skateboards - Warehouse Skateboards Skate Shop</TITLE> <META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!"> <META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards"> <"28#$%=-.,-"%>7?6,@2?&-%A"(4%B82#?#"( $C7)DDEEEF(2.",('2-GF#&6D<=>H;"(4F7GI
  9. 9. Sitemap Submission Google WebMaster Tools - Bing (MSN) WebMaster Tools - Yahoo! Site Explorer - Create Sitemaps Create a Robots.txt file and place in the root directory User-agent: * Disallow: /my-dirty-photos Sitemap:
  10. 10. How does your site rank for SEO?
  11. 11. Driving Relevant Traffic Link Building
  12. 12. Link Building Quality links is what you are after. What is a Quality link? Good Page Rank and relevant
  13. 13. Driving Relevant Traffic Paid Search
  14. 14. Invest in a Paid Search (pay-per-click) Campaign • Paid search is a fast, cost effective, extremely targeted way to increase visibility on the search engines. • Even a small budget can be very effective if you use extremely targeted keywords to avoid spending money on unqualified clicks. • Write compelling ads targeted to your demographic to get attention.
  15. 15. Driving Relevant Traffic Shopping Networks
  16. 16. Driving Relevant Traffic Social Networks
  17. 17. What is Social Media Marketing Many marketers think that doing a sponsorship on MySpace or posting a one-off campaign channel on YouTube is social media marketing Not true. Social Media is About Socializing! It is about: Weaving your content and messages into the social web Joining the customer conversation Making friends Communicating with those friends Listening to those friends Measuring impact
  18. 18. Customer Service
  19. 19. Giving them what they want
  20. 20. On Page Optimization Optimize Website Content Text Matters! The most important thing in search. The entire process of search is text-based. The search engines care about how much text, how it’s formatted, and what it says.
  21. 21. Product Info / Reviews Live Chat Good Content Social Tags
  22. 22. w w w. s l i d e s h a r e . n e t / s a g e i s l a n d Search Engine Optimization – Kristopher Jones Get to the top on Google – David Viney Landing Page Optimization – Tim Ash Building Findable Websites – Aarron Walter Mike Dunca n Sage Island CEO