WQA 2015 Direct Marketing - What Really Works
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WQA 2015 Direct Marketing - What Really Works
- 1. DIRECT MARKETING: WHAT REALLY WORKS Dale “DataDale” Filhaber
- 3. “Marketing is not an event…..it is a carefully planned, multi-faceted program that takes into consideration your goals, your budget, your resources and your brand.”
- 4. It’s About Building Your Brand And Targeting Your Best Prospects
- 5. It’s All About Lead Generation Do Customers Just Come To You? Do They Know Who You Are?
- 7. Branding – Who Are You? Do Consumers Know Your Name? Can You Be Found? How Does your Website Look? Are your Social sites up-to-date? Are You Viewed As A Community Resource? Face it…you can’t always be found…..You HAVE to Reach Out!
- 8. Getting the Word Out so the Leads Keep Coming In Top Direct Marketing Mediums: Direct Mail Telemarketing Email Marketing Social Media Maximizing your own customer list
- 9. Direct Mail
- 10. Direct Mail Benefits Micro-Targeting Only medium guaranteed to get into the Home Recipient’s Undivided attention Challenges • Developing quality creative • Finding the right offer • Testing takes time • Postage Cost
- 11. Direct Mail Tips • Integrated List & Offer are the Key • Gift card programs already set up for Lead Generation • Be ready for a quick turnaround • Vista print • Fivvr.com
- 13. Telemarketing Benefits Low Cost Quick Response Great for researching consumer response to new products/pricing Challenges • Fewer #s to call • TCPA & DNC Rules • Prospect irritability Still the #1 medium for appointment setting
- 14. Email Deployment • New Technology • Ability to Target • Opt In Lists • White Listed Servers • Analytic Reports • Lower Pricing Use Email to Bolster Your Brand
- 15. Social Media Facebook Twitter Linked In Blogs You Tube Great for Brand Building & SEO
- 16. Maximizing Your Own List Why • CRM • Cross Sell • Up Sell • Ask for Referrals How • NCOA • Append phone #s • Append demographics • Add email addresses Use New Technology to Analyze Your Customers…but Don’t Forget the Low-Hanging Fruit
- 17. Targeting Your Best Prospects Clone Your Customers Expand Your Reach Geo targeting Time-tested key Niche Segments
- 18. Top Niche Segments • New Homeowners • Homeowners with Growing Families • Affluent Homeowners • Homeowners with Ailments • Homeowners with Pets • Eco-Friendly Homeowners • Selected Businesses
- 19. New Homeowners
- 25. Green Homeowners
- 26. Businesses
- 27. Developing your Message: Match it to the Market • Tested, tried & true • Be Creative • Lead with Benefits • Incorporate your Personal Values • Live Your Brand • Always Take the High Road • Become Greater than Your Local Dealership
- 28. Matching the Offer to your Target Tickets to the Disney FREE dog food for FidoGift Certificate to Home Store Diapers / Gentle Detergents
- 29. Things to Think About • Do you have a year-round marketing calendar that integrates touches from a variety of media? • Mobile Compatibility – can you be found on a mobile device? • Is Your website up-to-date – can you add a retail component to your site? • Are you committed to Social Media - are all your programs current? • Disaster Planning -are you ready for Rapid Response?
- 31. Reach the Right People at the Right Time Dataman Group Direct Working with Water Dealers since 1980 Committed to the Water Quality Industry with a Dedicated Website: www.WaterProspects.com (800) 771-3282 www.datamangroup.com