Every cemetery and funeral home needs to market. The key to success is to market wisely and generate quality leads on an on-going basis.
One way to do this is to develop a strategic Lead Generation program that brings leads into the sales pipeline day-in/day-out. There are different tactics for generating Pre-need leads, creating high visibility for At-need and finding the right prospects for final expense. This session covered prospecting by direct mail, telemarketing and maximizing in-house lists. Also discussed was search engine optimization (SEO), use of social media, website and retargeting.
Presented by Dale "DataDale" Filhaber