The potential to push a sales organization off course, but together they can create a perfect storm, requiring organizations to rethink their sales talent development practices. To stay on course and navigate the future, organizations need to adopt a multifaceted strategy to attract, select, engage, assess, retain, and continuously develop competent multigenerational global sales teams

1. ACQUIRING CUSTOMERS
THAT STICK

2. CUSTOMER ACQUISITION
It’s all about…
• Acquiring Customers
• Retaining Customers

3. LEAD BY EXAMPLE
• Set a goal to get 25 customers FAST!
• Become your own customer!
• Facts tell, stories sell (Personal testimonials)
• Start a conversation
• This is your business – don’t wait for someone
to do it for you
• ASK for what you want

4. GET TO 25 CUSTOMERS.
FAST!
• Milestone Bonus –
every month!
• Get to 20%
commission on
products
• “Lock in” SVP
Customer Points
CUSTOMER MILESTONE BONUSES
Bonuses based on total personal and referred customers
CUSTOMERS
25
50
BONUS
$
100
$
250
/MONTH
/MONTH
or

5. WHO ARE YOUR
CUSTOMERS?
• Family & friends
• Work associates
• Organizations
• Recreational associates
• School associates
• People you do business with
• People who owe you
• People who love you
Always
add to
your List

6. 3 CUSTOMER
CATEGORIES

7. RED APPLES
• People who are very approachable and
easy-going
• These people are easy, they love you,
and they usually say YES!
Spend 80% of your /me here

8. GREEN APPLES
• People who have questions and are willing to
help but need more information
• Answer 3 questions, then determine if the
customer is serious or wasting your time
• Refer them to your Personal Website for more
information
Spend 20% of your time here

9. ROTTEN APPLES
• People who are negative and will not support
you
Spend 0% of your time here

10. EMOTION VS. LOGIC
• Acquire customers using emotion
• Offer your products and services from
the heart
• Establish a sense of loyalty by
building or leveraging relationships

11. EMOTION VS. LOGIC
Use the magic words of emotion…
“I need a huge FAVOR.”
“Please HELP me out.”
“TRY one of my products or services.”
People support causes based on emotion, not logic.

12. THE POWER OF
SAMPLING
• 35% of people who
sample a product will
buy
• 20% of those who try
a product will become
IMRs
$
Real Customers = True Residual Income

13. CUSTOMER
CONVERSATIONS
Do you drink coffee? This
is the best tasting coffee
I’ve ever had. Try it! It’s
MontaVida with MCT oil.

14. CUSTOMER
CONVERSATIONS
Have you ever tried 5 Hour
Energy? One of my
company’s products is Hi5
Fuel, and it’s amazing. Try
it!

15. “FREE WITH 5”
• Customers AND
Reps eligible
• All referrals track
back to Rep
• Customers get
their own
referral URL

16. ATTITUDE IS EVERYTHING
Speak with EXCITEMENT
Have a sense of URGENCY
Be SERIOUS & PROFESSIONAL
Get residual income
the rest of your life

17. RESIDUAL INCOME
YOU HAVE
RESIDUAL BILLS.
WHY NOT HAVE
RESIDUAL INCOME?
Cross-market
5LINX
services to
your existing
customers!

18. MOBILE MARKETING
SYSTEM
Text your RIN
to 55255
You get MMS
automatically with Platinum
Discount Network.

19. BUSINESS
CONVERSATIONS
“If I can save you money on your ______
bill can we do business together?”
“All I need is a copy of your bill and our
experts will analyze it and see how much
we can save you.”*
*Complete and submit the LOA and monitor the progress.

20. DO POWER HOURS
• Produce volume
• Create a winning environment
• Help your entire organization
.

21. SW, SW, SW, N
Some Will,
Some Won’t.
So What!
Call the NEXT Red Apple!

22. Let’s talk about…
RETAINING CUSTOMERS

23. RETAINING CUSTOMERS
• Customer retention is just as
important as customer acquisition
• It is always easier to keep a
customer, so invest the time in it

24. WHICH CUSTOMERS
STICK?
• SATISFIED customers
• Customers who USE the product or
service
• Customers who are loyal to YOU
• Customers you build a relationship with

25. RETAINING CUSTOMERS
• Check status in your VO personal
customer report
• Follow up with customers to ensure
satisfaction
• Ask for Referrals

26. RETAINING CUSTOMERS
Little things make a HUGE
difference
• Thank you cards
• Holiday cards
• Birthday cards
• Follow-up calls
Are they enjoying the
service?
Are there other products
or services that could
benefit them?

27. REMEMBER…
• Make sure your WHY is strong
• Your goals:
• PSVP qualified (minimum)
• 25 & 50 Customer Club
• Practice obtaining residential and
commercial customers
• Work with your team – together everyone
achieves more!

28. ACQUIRING CUSTOMERS
THAT STICK

29. Facebook Cross-Domain Messaging helper
https://1.shortstack.com/F1PxTk[7/26/2017 1:27:38 AM]
Aside from, and along with the cash, you could: Live on the beach, in the mountains, the downtown of your favorite
city.
Vacation in those places you've dreamed about.Drive the car of your dreams.Buy the toys and tools you read about
and see others using.What will you wear, where will you play? Who will you share it with?Great sales pros have
choices that mediocre reps do not.
Several friends of mine had successful exits from their companies and are in a position where they do not have to
work to pay the bills. Their focus is on making a difference in the world and helping entrepreneurs get off the
ground. They draw satisfaction from the success stories of startups they have mentored. That does not mean they
will work for free for this great association & company, but their engagement will hardly break the bank. The ideas
that qualified, motivated mentors, can introduce are valuable. Just like startups themselves, associations &
companies should take advantage of this readily available resource if they want to have more success stories with
their entrepreneurship programs.
Predicting relevant job outcomes
1. Online Orders
2. Follow Me on Twitter
3. Visit My Timeline
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