Presentation for the event Digital Dedication in Stockholm.

1. HOW TO SURVIVE AS A DESIGNER

2. design with a story
ABOUT US
• Launched 2012
• 130 designers
• Worldwide sales
• Happy customers
• Award winning

3. 1. Get a job at a design
department
2. Free lancing as
designer
3. Your own brand

4. WHY A PERSONAL BRAND?
Story telling
Easy using social media
Building a following
Better chance of getting a job
Producers want low risk

5. WHY YOUR OWN BRAND?
Online opportunities
– Social media /
storytelling
– Flexibility
– Globalization
– E-commerce growth

6. E-COMMERCE STATS
• E-commerce growth
Sweden: +18%
• Retail: +2% (interior/
furniture +0,1%)
• Turnover 37 BSEK 2013
• 5% of total retail
• 2022: 12-36% of all retail
online

7. WHY YOUR OWN BRAND?
Online opportunities
You are your own boss
You control the money
You set the rules!

8. HOW DO I SELL MY PRODUCTS?
Retailers
Your own webshop
– Tictail
– Jetshop
– WP e-commerce
– Shopify
– Etsy
Nordic Design Collective
– Simplified
– PR and marketing
included
– Designinterested
audience, worldwide
– Commission = low risk

9. 1. Show me the money!
2. It’s a rollercoaster
ride. Be prepared.
3. Be brave!

10. MARIA RICHARDSSON
maria@nordicdesigncollective.com
www.nordicdesigncollective.com
facebook.com/nordicdesigncollective
instagram.com/nordicdesigncollective