The document discusses the transition from employment to entrepreneurship for librarians, highlighting the advantages and challenges of being an info-entrepreneur. It emphasizes essential skills such as client focus, risk tolerance, and self-management, alongside the importance of a solid marketing strategy. Additionally, it addresses the imposter syndrome and provides tips for overcoming it, along with contact information for further assistance.

1. From Employment to Librarian of FortuneMary Ellen BatesBatesInfo.comConference for Entrepreneurial Librarians10 March 2011

2. 2BatesInfo.comJessica Hagy is very funny. See thisisindexed.com for these and other fun graphics.

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5. The Thrills and Chills of Entrepreneurship

6. The Thrills6BatesInfo.comThe ChillsFlexible scheduleWork from homeYour clients love youYou love your boss24/7 scheduleLive in your officeYou have to find clientsYou make all the decisions

7. The ThrillsThe ChillsYou can try anythingYou can turn down workCan be lucrativePride of ownershipYou only have X hrs/yrYou have to find the workCa$h flowLife-long marketing7BatesInfo.com

8. Skill sets of info-entrepreneurs8BatesInfo.com

9. Skill sets of info-entrepreneursBatesInfo.com9professionalbusinessentrepreneurial

10. Entrepreneurial skillsTolerance for risk and ambiguity100% client-focusedConstantly learning what your clients want nowMove out of employee mind-set100% responsibility for all aspects of your businessBatesInfo.com10

11. Entrepreneurial skillsStrategic perspectiveSelf-discipline, self-confidenceSelf-startingBatesInfo.com11

12. Business skillsBe able to:View yourself as a businessClose a saleTalk about moneySay "no"(You can learn these skills!)BatesInfo.com12

13. Business skillsThink five years outIs your business name timeless?Are you taking short-cuts?Do you look like a start-up?BatesInfo.com13

14. Professional expertiseResearch or other service skillsNetwork of colleaguesInvesting in prof developmentID opportunities to add valueBatesInfo.com14

15. Things I wish I'd known...15BatesInfo.com

16. Learn to love uncertaintyEmbrace ambiguity100% client-focused means open to anythingBatesInfo.com16

17. Self-managementTime managementJust 1,000 billable hours/yearProcrastination managementBudget managementNEVER exceed a budgetPerfection is the enemy of good (enough)BatesInfo.com17

18. Cash flow BatesInfo.com18

19. Cash flow insightsHave 6 months' living expensesDon't fund operations w/ creditLearn to talk w/ clients about $$$Set your rates as someone in business, not just starting a businessBatesInfo.com19

20. Employee or independent?Are you still marketing yourself?Are you working for multiple clients?Do you control your work flow, schedule?BatesInfo.com20

21. Form an advisory boardA board of mentors:who you respectwho understand professional service companiesfor feedback, insight & adviceBatesInfo.com21

22. Marketing planTangible goalsSimultaneous marketing effortsEvaluate monthlyTry Test each approach 100% or not at allBatesInfo.com22

23. 23BatesInfo.comI  marketing..... NOT!I  marketing..... NOT!

24. Friends Don't Let Friends Cold-CallWhy I don't believe in cold-calling for info-entrepreneurs24BatesInfo.com

25. Marketing for introvertsWork the social mediaWrite a blogWrite an e-newsletterStay in touchBatesInfo.com25

26. Be creative...Find obscure holidaySnail mail cards to all clientsInternational Respect for Chickens DayQueen's BirthdayGroundhog's DayShameless Promotion MonthBatesInfo.com26

27. Speak in front of your clientsVolunteer with your clients' assnMember-facing job!See yourself as a brandMary Ellen Bates ™ BatesInfo.com27Marketing for introverts

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29. The Imposter SyndromeIf they only knew how ___ I am...Once they find out I don't know this...99 compliments, and all I hear is the 1 criticismBatesInfo.com29

30. De-fusing the Imposter SyndromeTake feedback gentlyLook at yourself as a third-partyLearn self-appreciationLet go of knowing it allFake it 'til you make it!BatesInfo.com30

31. 31BatesInfo.com/bookBatesInfo.com/coaching

32. Slide deck atBatesInfo.com/extras32BatesInfo.com

33. Mary Ellen can be reached at303.772.7095 ormbates@BatesInfo.comwww.BatesInfo.comBlog: Librarian of Fortune.com See BatesInfo.com/tips for free monthly e-newsletterBatesInfo.com33