Danny Lajer Resume

1. Danny Lajer, 2660 0214, dannylajer@outlook.com
Page 1 af 4
Curriculum Vitae
Personal Profile
Result-oriented, ambitious and hardworking with a strong focus on both team-based and personal
goals.
Leadership and development of organisations through sales is the key point of my career. In my
previous jobs I have worked both on the national and international level where I from scratch have
built and developed high performance sales teams. Through an acknowledging approach I create a
motivating and hard-working environment where people are proud of what they do, take
responsibility for what they do and look forward to come to work. An engaged and motivation staff
does not create itself, this comes through continuous coaching and development of competencies
which has proven successful at my previous and current place of employment.
I bring a burning enthusiasm, passion and documented skills within leadership and execution of both
short- and long-term solutions!
Specialties: Recruitment of new personnel, Training and educating personnel, Coaching, Consultative
sales, Negotiation Techniques and Team-building
Business experience
2015- Commercial Operations Manager – Trustpilot, Copenhagen
Mar- Part of the Commercial Operations team and the Sales Management team for CEU and
ROW
- In charge of the entire Sales floor (30+ sales representatives) CRM usage
- Measure, learn and implement improvements for sales through KPI monitoring, sales
analysis and reporting in order to: save time and increase sales by improving internal
processes and strategies
- Project managing on introducing new internal systems for optimization of the sales
process (for example: New Voice Media, Zuora, Plecto, Xactly, Work.com, Sidekick,
Hoopla, Datanyze, Data.com, Builtwith) and integrate them with existing systems
(usually Sales Force)
- Facilitate, enable and drive scalability of the sales force across the company and
regions, among other things by creating and rolling out a certification and career path
framework to ensure rapid progress by new hires and development of existing
employees
- Coaching and training of sales force to ensure smarter work routines and better sales
- Stand-in for the VP of Sales CEU during vacation and absence
• 2015 Q1 Highest performing Sales Unit across the Company Sales vs Quota - All time
high in the company

2. Danny Lajer, 2660 0214, dannylajer@outlook.com
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2014-2015 Sales Administration Manager – Trustpilot, Copenhagen
Oct-Mar Part of the Sales Management team with the VP of Sales CEU
- In charge of the entire Sales floor (30+ sales representatives) CRM usage
- Coaching and training of the sales staff
- Optimize and maintain the company sales process to maximize profit and productivity
across the sales floor
- Creation and development of reporting tools for Forecasting, Call statistics, Invoice
follow-up etc.
- Stand-in for the VP of Sales CEU during vacation and absence
• 2014 Q4 all-time high quarter sales vs quota, hitting all-time high monthly sales vs
quota in both October and November
• 2014 Highest performing Sales Unit across the company Sales vs Quota
• 2015 January best month ever across the company for an unit, both in sales vs quota
and in money in
• Increased average sales year to date from Q1-3 by 56,3% during Q4
2013-2014 Nordic Sales Manager – Trustpilot, Copenhagen
Aug-Oct Managing a sales force within complex B2B Sales:
- Responsible for a sales team consisting of 8-12 people for Denmark, Norway, Sweden
and Finland
- Full responsibility for recruitment and training of new sales people
- Education and coaching of staff
- Strategic Consulting, including business plan & sales strategies for the Nordic region
- Create a motivating team environment and build a high performance sales team
culture
- Stand-in for the VP of Sales CEU during vacation and absence
• 2013 Highest performing team out of 7 in Trustpilot in sales versus target
• 2014 Highest performing team out of 10 in Trustpilot in sales versus target
• Above index 100 sales vs quota on a team basis since employment
• Spearheading our social selling effort in the Nordics through Twitter, LinkedIn,
Facebook and numerous Blog posts
2011-2013 Sales Manager - Meltwater Group, Copenhagen
Jun-Aug Managing a sales force within complex B2B Sales:
- Responsible for a sales team consisting of 3-6 people
- Recruitment of new sales people and trainees
- Budget responsibility, both personal and team
- Strategic Consulting, including business plan & sales strategies
- Education and coaching of staff
- Reporting directly to the Managing Director

3. Danny Lajer, 2660 0214, dannylajer@outlook.com
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• Done a company-wide (1000 people) sales training webinar
• Numerous translation tasks. Translated the Meltwater services, eBooks and the new
website: www.meltwater.dk
• Responsible for the Danish company Twitter profile that over 5 months went from
100 to 800+ followers and increased in engagement (retweets, replies etc.) more than
500%
2010-2011 Sales Consultant (Sales and Management Trainee) - Meltwater Group, Copenhagen
Nov-Jun Complex Consultative B2B sales.
- Full sales process management
- Negotiating
- Budget responsibility
• 2011 Most ever personal Newbiz sales in Denmark in 2011
2010-2010 Idea developer within Marketing and Advertising - Divergenz Communication, Aarhus
Apr-Oct Project Employment
2009-2010 Policy developer at ”Sammenslutning af Unge Med Handicap”, Hvidovre
Aug-Jan Developed a complete policy catalogue for SUMH’s political work including related
lobbying strategies
2009-2010 External interviewer at the consultancy company Junior Consult, Aarhus
Jan-Oct • 2009 best performing interviewer of the year
2006-2009 Sales assistant in Kvickly Åbyhøj
Jan-Jul
2002-2005 Sales assistant in Netto, Rundhøjcenteret, Aarhus
Apr-Dec
Education
2010 Cand. Ling. Merc. , Aarhus School of Business (ASB)
- Project management
- Negotiations techniques
- International relations
- Human Resource Management
- Analysis and translation theory
Thesis:
- An analysis the United States foreign policy goals and achievements (Result: 12/A)

4. Danny Lajer, 2660 0214, dannylajer@outlook.com
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2008 Bachelor in International Business Communication - English and European Studies, ASB
- Marketing and communication strategies
- Negotiation techniques
- Cultural understanding in relation to intercultural communication.
- Political science
- Business understanding, managerial economics, economics and business law.
Bachelor project:
- An analysis of Turkey’s admission process in EU with focus on culture, politics and
religion. (Result: 12/A)
2004 Mathematical Student from Viby Amtsgymnasium & HF, Aarhus
2000 FSU Skovvangskolen IT science, Aarhus
Military service
2004-2005 HBU from the Danish military, Infantry, Holstebro
- Private team leader
Volunteer work
2000 - Danish Scout and Guide Association
- Building leadership courses for between 72-84 young people
- Planning of scout excursions for 60-100 children and adults.
- Responsible for purchase and coordination of food.
- Teambuilding and social activities.
- Communication and Marketing responsible for 2.000 activities involving more than
35.0000 people.
2010-2012 Chairman of the subcommittee: Communications, information and IT
Dec-Jan - Ensure consistent communication in and out of the AKT committee
- Ensure consistent communication about activities at Spejdernes Lejr
- Ensure an activity information structure
- Ensure AKTs needs for IT services, enrollments and similar
Languages
Danish : Mother tongue
English : Very high level in both written and spoken
German : Understandable in both written and spoken
Scandinavian : Conversation level