1. Summary
I’m a business-man with 20 years’ experience from leading positions in the IT industry, including Hewlett-Packard,
primarily in business development, sales, marketing and account management.
In 2009 I joined a consultant company where I’m focusing on business development for small-, mid-sized and large
organizations - delivering services in business planning, market communication, market research and search engine
marketing.
My experience has given me the ability to lead and inspire people and groups; I enjoy finding new ways and ideas to
develop business and find it very engaging to help businesses and organizations to transform and by that achieve better
results.
As a person I am result driven and enjoy working in environments characterized by high pace and change. I am social,
verbal and find it easy to communicate with others. My environment most probably appreciates my positive influence to
others, my engagement and my ability to find new angles to achieve results.
Work Experience
2009 - Diosentic Marketing AB: Partner.
Sales Management and Business Development consultant
Sales and delivery of consultancy in business development, market communication, market research as part of business
planning assignments and search engine marketing (SEO and SEA) reviews of customer web environments.
In addition the company develops software for evidence based organizational enhancements, positioned towards end-
customers in the private and government sectors but also used in the delivery of some of the services in the portfolio.
My responsibilities:
- Positioning and building momentum for the services portfolio in the Swedish market.
- Analyzes the research market, to refine service offering
- Writing the sales and delivery guides for company’s Research and Search Engine Optimization offerings.
- Delivering consultancy in business strategy planning, online marketing and research to mid- and large-sized
organizations.
My Achievements:
Assignments have included both multinational as well as local clients working primarily in the market planning, online
marketing and communication areas. All projects have rendered Diosentic positive feedback for value, knowledge and
execution.
CV
Jens Howander 1966-12-13
Stensvägen 14B 07676-24422
433 61 SÄVEDALEN jens@howander.se
SWEDEN

2. 2007 – 2009 Hewlett-Packard Sverige AB: Business Critical Systems
Business Development
Responsible for planning, execution and building momentum for HP’s most advanced solutions with the largest
enterprises in Sweden to position. The work is done in collaboration with the account directors to move HP into a more
strategic and value oriented position, most often in close corporation with Independent Software Vendors and HP’s
global alliance partners.
My Responsibilities:
- Plan and execute strategic sales activities towards selected HP global accounts.
- Develop and present solutions that drive down risk, increases efficiency and provide solid business cases.
- Analyze competitor services portfolio and actively provide unique strengths in relation to clients.
- Together with division resources and HP Marketing initiate and plan market campaigns.
My Achievements:
The move from account management to business development increased my awareness of how IT oriented solutions
can help solve business problems and increase competitive edge. I led or contributed in large transformational efforts
directly with HP’s largest accounts as well as indirectly through HP’s outsourcing services, resulting in a number of
million-dollar assignments.
2002 - 2007 Hewlett-Packard Sverige AB: Enterprise Sales
Enterprise Account Manager
As Enterprise Account Manager you are considered the ambassador for the relationship with the clients, both internally
in anchoring the sales initiatives as well as with the clients in being their prime contact and escalation path.
Part of the assignment was to build and motivate the virtual account team of specialists, working full-time or part-time
with the account, to have them invest effort and provide insights to help the development towards goals in the business
plan.
Responsibilities:
- Develop and execute the business plan
- Initiate and position solutions that drive down risk, increases efficiency and provide solid business cases.
- Increase awareness of HP as a company with the management and executive levels with the clients.
- Monitor and analyze the different sales campaigns towards the business plan and to optimize the HP resources towards
the accounts.
My Achievements:
I was the business lead for several large initiatives with clients under my responsibility, from large frame agreements
for Government customers, large consultancy assignments in Automotive and large infrastructure deals with
Manufacturing clients.
1998 – 2002 Compaq Computer AB: Account Sales
Major Account Manager
As Major Account Manager you are the company representative for both the client and the channel partners for specific
accounts. Responsible for the planning, coordination and execution of selected sales campaigns for some of Compaq’s
largest national and international accounts in Sweden.
The main objective was to increase awareness of Compaq’s hardware and services portfolio, and to secure the market-
share and penetration with large accounts.
My Responsibilities:
- Develop and execute the business plan
- Build, maintain and grow the engagements from channel partner resources
- Initiate and position solutions in the Compaq portfolio.
- Increase awareness of Compaq as a company with the management levels with the clients.
- Monitor and analyze the different sales campaigns towards the business plan.
My Achievements:
Compaq’s position and success during these years where outstanding and represents one of the most fun period of my
working career, where large break-through business where more common than uncommon and sky was the limit - a lot
of hard work but very rewarding.
One of the main tasks for a Major Account Manager was to secure business agreements with the end-customers, with
pricing and T&C’s for the resellers to execute on. I was able to sign some really large agreements in fierce competition
that enabled large revenue streams with my accounts.

3. 1997 – 1998 Digital Equipment AB: Manufacturing West Sweden
Account Manager
1997 – 1998 Digital Equipment AB: Services Sales
Services Account Manager
1992 – 1995 Digital Equipment AB: Service Delivery
OpenVMS Software Engineer
1987 – 1992 Digital Equipment AB: Service Delivery
Field Service Engineer
Education
1987 – 1993 Technical hardware and software trainings as required to perform onsite and offsite service delivery.
1994 – 2009 A number of position-specific educations, in areas of Communication, Negotiation and Sales
Excellence, but also more generic trainings – Project Management, Team Management and
Performance Management.
Other Experiences.
1998 – 2006 Secretary and later Chairman of Brf Ugglum i Partille
1987 – 1997 Secretary at the floor ball (innebandy) sports club IBK Zafir
1989 – 1997 Trainer and Manager for the female representative team in IBK Zafir.
1999 - Participant in the board of Ugglum Bostadsrättsförening.
Interests
With kids at 9 and 6 years of age I tend to want to spend as much of my private time as possible with the family, and it
is very rewarding. I feel it is essential to have a balanced view on the combination of private and professional life,
especially since I tend to work a lot over periods of time. In spring of 2006 we moved into a house that gives your
enough challenges to take your mind off the business life from time to time.
I have been involved in sports in one way or another all my life, where I have been acting both as player and leader in
football and innebandy (floorball). For 8 years I trained and coached a female team, which gave me a lot of experience
and new useful skills in leadership. This was a challenging and fun period.
I have also been sailing for many years, and like the archipelago of both the West- and East Coast of Sweden. To be
able to keep reasonable fit and I try to work out regularly.
References
References are provided as appendix to this resume.