2. Main Image
The main image included on the newspaper
advertisement should be relevant to the channel
and specific. The size of the main image needs to be
large and advertising to suit the target audience.
The colours used in the image should blend in with
the colour and font of the text used on the
advertisement.
3. Name Of The Channel
The name of the channel needs to be clear to allow
the audience to identify the new TV Channel. Each
different TV Channels are competitive, therefore, it
is important that the audience grabs the
information of the channel first. Also, the name of
the channel needs to be big clear and colourful to
make the advertisement different and creative.
4. TV Channel Logo
The logo needs to be clear and visible to allow the
audience to identify their channel. Again, the colour
of the logo needs to contrast against the main
image in the background to make it easier for the
audience to view. The logo is stereotypically placed
in the upper left corner; however, this can depend
on the background image.
5. House Style
It is important for the house style to stay
consistent and the same throughout the
newspaper advertisement. Using a house style
will make the TV channel more recognisable and
memorable to the audience type. Also, the
newspaper advertisement looks more
professional and engages with the readers.
