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Questionnaire analysis
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- 2. Question 1- Whattype of newspaper do you or someone in your household read? From the results you can clearly see tabloid is a popular read. This could be down to the gossip and rumours journalists tend to write about. The news is usually quite sensational and attracts a large audience. As you can also see broadsheet and local newspaper are popular, this is good results as there are a range of results. It also gives me great confidence in making a local newspaper as I know people will want to read it.
- 3. Question 2- Howoften do you or someone in your family buy a newspaper? This questions helps you on the content to put in my newspaper. As story content is forever changing from day to day. So the editor of Telegraph whom we met, told us he makes a weekly edition he then told us content is placed in reference to the importance and what will attract the reader more.
- 4. Question 3- Whatcontent do you enjoy reading the most (e.g. crime stories, sport, jobs, weather)? As you can see sport and crime stories were the most popular in my questionnaire. My initial ideas were to include a sport story as minor story, and either a local interest or crime story as my major front page story. I am still yet to have a definite answer but my questionnaire gave me ideas and confidence in going forward with my initial ideas.
- 5. Question 4-In youropinion what age range do you think read newspapers the most, please state below I had a mass range of ages through my survey answers. The most popular ages were between 30-50, I support this completely as mostly middle age men and women are stereotypical readers of newspapers. Although when I met with the editor of our local telegraph he actually told me they don’t have a specific target age range. I have decided to target my newspaper at the age range of 30- 50.
- 6. Question 5- Doyou prefer a colour or non-colourful layout? All the answer I received were answered colour. I do not agree with this as conventionally newspaper tend to lack colours. So I am going against my questionnaire, and will use very little colour. The answers were sent to a much younger audience than my specific target audience, so the answer I received would have been from a younger perspective.
- 7. Question 6- Withregards to layout would you prefer more writing or more images on the front page? Give reasons why? The majority of my responses were to have more images. I agree with putting plenty of images but I believe the purpose of a newspaper is more about reading. So I will be placing more writing in my work, but I will also be backing a huge powerful image to attract my readers to the story. I agree with the front page being a big image and some writing, as plenty of the Telegraph copies we received tend to use an image covering majority of the page with a few paragraphs.
- 8. Question 7-What kindof advertising supplements do you mostly prefer to see (e.g. days out, properties, fundraisers, festivals). Please state your choice below: As you can see there is a range of answers. Which will aid my planning for my product. My initial ideas from my survey is to include days out/tourist attractions, holidays or properties. Festivals are not very popular in my region therefore I will not be choosing this.
- 9. Question 8- Howmuch would you pay for a newspaper, give price: I got a range of answers in my survey, the most common price were 50p-£1. I agree this is a reasonable price for a weekly newspaper. If it was to be daily I think below 50p would be acceptable. As it is a local newspaper you want to make a price suitable for the type of people in your region.