Volume· Vprism = Bh· Vcylinder = πr2h· Vcone = 1⁄3πr2h· V

Volume:
· Vprism = Bh
· Vcylinder = πr2h
· Vcone = 1⁄3πr2h
· Vsphere = 4⁄3πr3
· Vpyramid = 1⁄3Bh
Surface Area
· SAcylinder = 2πrh + 2πr2
· SAcone = πr2 + πr√r2 + h2
· SAsphere = 4πr2
Question 1 (1 point)
What is the name of the category of polygons that has 7 sides.
Question 1 options:
1)
Triangle
2)
pentagon
3)
hexagon
4)
octagon
5)
Quadrilateral

6)
heptagon
What is the name for the group of quadrilaterals for whom all
four angles are 90° (and no other restrictions)?
Question 2 options:
1)
rectangle
2)
trapezoid
3)
rhombus
4)
square
5)
parallelogram
What is the perimeter of the shape below, given a = 5.85, b =
6.82, c = 8.34, d = 5.88, e = 6.65, f = 8.13, g = 9.65

image not to scale; do not round
Your Answer:
Question 3 options:
Answer
10.42, c = 7.23, d = 4.57
Your Answer:
Question 4 options:
Answer
1.39, c = 3.59
Your Answer:
Question 5 options:
AnswerQuestion 6 (1 point)
9.91, c = 6.34, d = 6.14, e = 6.47, f = 6.15, g = 8.10, h = 1.46
Your Answer:

Question 6 options:
What is the area of a triangle with a base length of 22.8 and an
altitude of 19.0?
(round to 2 decimal places as needed)
Your Answer:
Question 7 options:
What is the area of a rectangle with length of 8.9 and height of
22.9?
(Round to 2 decimal places as needed)
Your Answer:
Question 8 options:
What is the circumference of a circle whose diameter is 13.5.
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 9 options:
Answer
Given a square with side length of 15.7, what is its area?
Your Answer:
Question 10 options:

What is the surface area of a right circular cylinder whose
base's radius is 15.6, and height is 17.8?
Your Answer:
What is the surface area of a sphere whose radius is 14.8?
Your Answer:
What is the volume of a rectangular solid (also called a right
rectangular prism) with height of 13.6, width of 11.8, and depth
of 12.2
Your Answer:
What is the volume of a sphere whose diameter is 18.9?
Your Answer:

What is the volume of a right circular cylinder with its base's
radius of 14.0 and height of 16.4?
Your Answer:
Answer
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Marketing Plan
Company A
Marketing Management

Dr. Ronnie Gao
Company A Marketing Plan 2
Table of Contents
TABLE OF CONTENTS 2
INTRODUCTION AND OBJECTIVES: 4
BACKGROUND 4
OBJECTIVES 4
SITUATIONAL ANALYSIS 5

INTERNAL STRENGTHS AND WEAKNESSES: 5
STRENGTHS 5
WEAKNESSES 5
EXTERNAL OPPORTUNITIES AND THREATS 6
OPPORTUNITIES 6
THREATS 6
SOCIAL, ECONOMIC, DEMOGRAPHIC, POLITICAL,
LEGAL, FINANCIAL ANALYSIS,
TECHNOLOGICAL, AND ECOLOGICAL THREATS 6
SOCIAL 6
DEMOGRAPHIC 6
ECONOMIC 6
POLITICAL, LEGAL, FINANCIAL 6
TECHNOLOGICAL 7
ECOLOGICAL 7
CUSTOMER VALUE ANALYSIS 7
INDUSTRY-COMPETITOR ANALYSIS 8
PERCEPTUAL MAP 9
ORGANIZATION CAPABILITIES STRATEGY 9
SEGMENTATION STRATEGY 10
TARGETING STRATEGY 13
TARGET MARKET 1: FAMILIES WITH CHILDREN 13
TARGET MARKET 2: SUMMER RESIDENTS AND VISITORS
14
TARGET MARKET 3: CORPORATE GROUPS 14
BRAND POSITIONING STRATEGY 15
PRODUCT STRATEGY 17
PRICING STRATEGY 20

AMERICAN PACKAGE 20
CABIN PACKAGE #1 (WEEKLY RENTALS) 20
CABIN PACKAGE #2 (DAILY RENTALS) 21
RESOLUTE ISLAND OUTPOST 21
GUIDED FISHING TRIPS 21
CUSTOM TRIPS 21
INTEGRATED MARKETING COMMUNICATION STRATEGY
23
ADVERTISING 23
PUBLIC RELATIONS 28
PERSONAL SELLING 29
SALES PROMOTION 30
DISTRIBUTION STRATEGY 33
IMPLEMENTATION 34
BIBLIOGRAPHY 35
APPENDIX A 36
APPENDIX B 38

Introduction and Objectives:
Background
Company A is a family-owned fishing camp located 15 minutes
east of K. City,
Ontario on Lake A. This location provides them the opportunity
to offer several services
such as weekly cabin rentals, a fully licenced restaurant, guided
fishing and hunting trips,
and a full service marina. Company A has been operating for
over forty years since being
founded in 1971. Since the beginning the Company A have been
forming life long
friendships with their guests and the camp now has four
generations of loyal clientele.
Along with returning guests every year Company A also
welcomes new guests, and hosts

various events, such as weddings, fundraisers, and conferences
throughout the year.
Company A has a strong dedication to customer service, which
has helped them
grow their client base over the years. This commitment is
reflected in their mission
statement:
“Our mission is to provide our guests with an unforgettable
experience. We do this
by building and maintaining personal relationships with our
guests and customers
while delivering outstanding customer service and offering
exceptional amenities all
at one of the most pristine locations on Lake A.”
Company A works hard to offer an unforgettable experience to
all its guests and
hopes that they return for many years to enjoy the lifestyle that
the Company A have built
their business around.
Objectives

o The corporate market offers Company A the opportunity to
cater to higher
income individuals, which in turn translates to higher revenue
for the
camp.
o The goal is to add two or three new corporate accounts a year,
which will
provide a drastic increase in revenue and the opportunity to sell
multiple
services to one group.
season by 15%.
o The first two weeks of July and the last two weeks of August
typically
have a lower occupancy rate. Increasing the number of guests
during this
time will have a large impact on revenue and help increase cash
flow
during the earlier part of the season.

o Increasing the restaurant sales will help more effectively use
human
resources and capitalize on one of the higher margin and higher
volume
aspects of the business. The facilities, equipment, and staff are
all in place
and capable of handling higher volume. Marketing efforts just
need to be
made to increase traffic.
Situational Analysis
Internal Strengths and Weaknesses:
Strengths
licenced restaurant, a
full service marina, and guided fishing and hunting trips
in the world; very
close to the town
and to the wilderness

-Fi, marina, beach, beaver pond, and
hiking trails
Weaknesses
-dated promotional efforts (old advertisements and
advertising mostly limited
to radio).
in May to Labour
Day weekend in September.
f
ts due to the amount of required staff,
utilities, and regular
maintenance.

Commented [AU1]: Good quantified objectives. You may
also like to briefly discuss how these objectives were reached
(i.e., to justify these objective decisions).
External Opportunities and Threats
Opportunities
seasonal docking spots and
increase revenue
nment
events
analysis, inventory
management, and in depth sales reports
is becoming globally recognized as a world class
fishing lake and boating
destination

Threats
ncontrollable factors heavily effect
business
Natural Resources
species and impending
threat of lowering limits)
Social, Economic, Demographic, Political, Legal, Financial
Analysis,
Technological, and Ecological Threats
Social
get upset when guests
keep trophy fish.
Demographic
environment. The

main demographic consisted of conservative upper middle class
US residents.
However this population is aging and the new generations have
different views on
politics, faith, and family.
Economic
American guests get
much better value.
spend money on
vacations and helping increase the number of reservations over
the last couple
years.
Political, Legal, Financial
are becoming
difficult to comply with and often unreasonable. Following
desired safety
standards can have huge impact on productivity (lowering
productivity)
Commented [AU2]: For parsimony purpose, you may like

to change the title to Macro-environment Analysis
resources to
enforcement causing the sustainability of fish and wildlife
levels to be questioned.
City MP and a close
friend to camp owner Al A. He offers a listening ear to local
business and how the
government can help manage the natural resources in Lake A
area so that it can
positively affect the tourism industry.
Technological
using technology to
their advantage.
strong impression
on social media.

being developed.
t of sale system that the ownership
is having difficulty
using and has not taken advantage of all the features it offers.
Ecological
long-term effect on the
fishing industry on Lake A.
properly regulated commercial fishing harms the fish
population.
customers (recycling services
are not offered by local government).
ecological threat.
Customer Value Analysis
The Company A currently has two typical customer groups.
They are families
who come for a summer vacation, or groups of friends who go
on fishing trip together.

The majority of the guests come from Midwestern area of the
United States. Company A
hosts many guests from Illinois, Minnesota, Iowa, Wisconsin,
Colorado, South Dakota,
and Indiana. Many guests have been faithfully retuning annually
for many years,
including the families of the very first guests, who first stayed
at Company A over forty
years ago.
The customer loyalty is a testament to the strength of the
relationships that the
camp owners have built with their guests over the years.
Typically guests have mid to
high incomes, and conservative political views. This similarity
between customers helps
create an inviting community that guest’s value being a part of.
The value customers receive at Company A is exceptional.
While the prices may
be slightly higher than competing resorts, the amenities and
customer service provide

much higher value for costumers. Guests constantly praise the
camp for their exceptional
service and as it is a key part of every guests stay. The
combination of services Company
A offers allows it to provide the best experience and value,
which keep guests returning
year after year. Company A is an important part of many
families’ summer traditions.
Industry-Competitor Analysis
Company A has several competitors that offer almost identical
services. The
points-of-parity among these camps include guided fishing
trips, a marina, cabin rentals,
a restaurant, and boat rentals. Both local and regional
competitors overlap in regards to
target market. Appendix A shows information about competitors
located between 15 and
100 kilometers away from Company A. Location, services
offered, target market, price
comparison and points-of-difference are listed.
The main competitors are those located closest to Company A.
They are
Competitor A, Competitor B and Competitor C. A couple of

camps in Manitoba and
Northern Ontario are considered main competitors because they
share the same target
markets as Company A. Despite their distance from the US,
camps like Canada Fly-In
Outposts, Halley’s Camps, and Anderson’s Lodge, offer
vacations to their American
customers at reasonable rates. Totem Resorts, which are close to
Company A, are
considered a direct competitor because their prices are
considerably higher than Company
A, and they target a higher income customer. Totem Resort is
the only camp that is
currently targeting Corporate Customers.
Perceptual Map
Organization Capabilities Strategy
Company A has several strengths that work strongly to their
advantage. The
owners are long standing members of the local community and

have a deep network of
friends and acquaintances in the surrounding area. The camp
owners are very relational
which has allowed them to build long lasting relationships with
their guests. The services
that Company A offers pair together well and functions so that
guests and customers can
take advantage of a several services during their stay. By
offering such a combination of
services Company A is able to leverage them into packages that
help increase value and
Commented [AU3]: How are these strengths different
from the Strengths you discussed at the SWOT analyses? In
this part, you may like to focus your organizational
capabilities discussion on a customer value perspective, i.e.,
what are the value propositions your company has for your
target customers, and how they match the customer needs
and wants.
revenue. Along with an attractive product offering Company A

is located in on one of the
most prime pieces of real estate on Lake A. Their location
offers sheltered boat docking,
a large sand beach with a southern exposure, and unmatched
views of the lake.
Additionally they are only fifteen minutes from the closest
town, K. City Ontario, and
five minutes from a gas station/convenience/liquor store.
The staff at Company A are trained so they learn a wide variety
of skills that
allows them to provide excellent customer services. From the
moment customers arrive
they are greeted and offered assistance with anything they may
need. Throughout their
stay the staff are observing their behaviour to anticipate their
needs and meet them before
the customer asks for assistance.
Segmentation Strategy
The fishing camp industry has a very diverse market. With some
customers
looking for a place where they can use their highly developed
fishing techniques, to

customers who have never gone fishing before and might only
do it once in their lifetime.
Something most guests’ share is that they travel in groups,
mainly small or medium
groups of 4-8 people. While the group sizes are similar the
needs and expectations of
each type of customers choosing or coming to any fishing camps
are unique.
Five market segments were identified for the fishing camp
industry: multi-
generational male groups, adult groups, families with children,
local and summer
residents, and corporations. The segments were determined by
the behaviour and
motivations of its members and their characteristics are
explained in the following
paragraphs.
Commented [AU4]: You need to clearly mention the
segmentation variable(s) you used to reach these five
segments. A detailed description of the segmentation process
is desired.

Multi-generational male groups are customers that are fairly
experienced anglers
that have been fishing for years. These groups typically include
two or three different
generations of males: grandfather, father, and children. Fishing
trips have become a
family tradition and are an activity that these men enjoy doing
together. These groups
usually have their own equipment; they do not require a guide
or much assistance. Male
generational groups are low maintenance for the camp, but they
have higher expectations.
They will assume that all members of staff are knowledgeable in
fishing, hunting, or
other activities available in the camp. This is the most common
type of customer and they
will judge their experience in the camp based on the success of
their fishing and the
staff’s expertise. This segment is loyal and appreciates informal
interaction and
familiarity with camp staff members.
Another market segment is the families with children. This
segment includes a

family with kids usually less than 18 years of age. This group
likely includes a member
that has been on a fishing trip before, which is usually the
father. Other members of the
family may or may not be interested in fishing and will take
advantage of some of the
camp’s other amenities that don’t require them to fish. This
segment will have more
interaction with staff members. Their experience in the camp
will be judged by their
overall experience with staff, accommodations, the restaurant,
and other facilities rather
than solely the fishing experience.
Adult groups include male groups or mixed-gender groups. This
market segment
is looking to have fun while doing an outdoor activity, either
fishing, boating, or water
sports. Members of the adult segment are mostly men between
25-60 years old, woman in
this group ages is mainly between 30-45 years old. They have a
little experience with

these activities but their main focus is to have a good time. The
needs and expectations of
is a mix between those of the families with children and multi
generational segments.
Therefore, both their interaction with staff members and their
success while fishing will
determine their overall satisfaction with the camp they visit.
Summer residents and locals represent two different segments
but share the same
characteristics during the summer. Summer residents are
temporary but frequent visitors
that know the area that still expect to be treated as guests, not
strangers. They appreciate
being recognized by staff and feeling that they are being
welcome “home” whenever they
come back to town. Locals are used to the floating residents
coming to town on a
seasonal basis. They will not be staying at the camp, but will
use other services at the
camp such as the marina or restaurant. Both local and summer
residents are familiar with
the industry and will appreciate aggregated value without any
extra charge, similar to the

multi-generation segment.
Corporations represent a small, but very profitable segment.
One business
customer can bring enough people to get the camp to full
capacity, and yet, it is easier to
manage as bill and other services are dealt with only a few
people. The expectations of
this group are higher in regards to professionalism and
organization from staff members.
Providing service to this segment involves more coordination
among staff members and
management. This segment is aware that it represents a
significant income for the camp,
so will try to negotiate pricing and will look for customized
service. Due to its large size,
this segment is highly profitable if it is appropriately managed
and operations flow
smoothly, without neglecting other customers.
Company A will be targeting three of the five segments:
families with children,
local and summer residents and corporations. One of Company

A core competencies is
customer service, and these three segments value this attribute
more than the other ones.
Local and summer residents will be attracted to the camp’s
restaurant and marina.
Families with children will find staff members ready to help
them make the best of their
stay. They will also enjoy the restaurant and the close proximity
to K. City, which
provides more activities for guests who are not fishing
enthusiast. Corporations will find
staff willing to make adaptations for their stay and packages
that are appealing to
managers. Each segment will have a specific target strategy.
Targeting Strategy
Target Market 1: Families with Children
Families with children represent a new market segment that
Company A can
target. Young families seeking a summer vacation location
should choose Company A
because its facilities provide excellent family friendly activities
for all ages.

The main competitors for this target market include Halley’s
Camps, Competitor C, and
Competitor A. Judging by the image each of these places reflect
on their websites, they
seem to be targeting families, specifically, families that are
looking for a calm outdoor
vacation destination. Other camps tend to focus mainly on
attracting men who are hobby
anglers. Redden’s and Halley’s Camps offer the options for
hunting which is the main
point-of-difference from Company A. Competitor A offers some
of the same features as
Company A, but does not have a restaurant and marina, which
are services desired by this
target market, giving Company A a competitive advantage.
Commented [AU5]: Great to see that you properly
justified your targeting decision.
Target Market 2: Summer Residents and Visitors
The population for K. City Ontario increases from 15,000

residents in the winter
and then doubles during the summer months.1 This huge influx
in population is because
the area is a popular cottage destination. Targeting the local and
summer residents will
drive traffic to the camps restaurant and marina.
For this target market Company A faces many competitors. In
this case other resorts
are not the direct competition but rather other restaurants,
marinas, and fishing guides
because those are the services this target market requires. There
are several restaurants in
the town of K. City. However there are none east of town or
close to Company A.
Company A is also one of the only restaurants accessible by
water and land, making it an
attractive destination for tourists.
Target Market 3: Corporate Groups
Company A has had success capturing larger accounts when
catering towards
corporate groups. Typically these groups feature between 6-30
or more people. The

reason they are a great target market is because their invoices at
the end of the stay are
often much higher because of the volume, and they use more
services. A typical group
will stay for 2-4 days, hire several fishing guides, and eat two
meals in the restaurant as
well as consume several alcoholic beverages every day.2 When
adding all theses services
together it generates a lot of revenue for the business.
Additionally it brings new people
the facility and introduces them to life at Company A, which
often results in private
bookings when they return with their friends or family.
Company A currently caters to a
number of corporate groups every year but the desire is to grow
this market segment by a
few groups annually. Alan A., the camp owner identifies this
market segment as one of
the most profitable for the camp. The reality is that adding as
little as two new corporate
groups a year can increase revenues by $25,000 - $50,000.
Corporate groups also can

help fill vacancy during slower times throughout the season in
spring or fall.
Corporate groups are attracted to the services Company A
offers for a variety of
reasons. They use their stay as an opportunity for a retreat, to
conduct team-building
exercises, or to entertain clients. Company A has the facilities
and equipment to easily
accommodate these types of needs and offer any other services a
corporate group may
need.
Totem Resorts is the main direct competitor for Company A in
this target market.
Totem Resorts offers a wide variety of packages and options
targeted at organizations.
Nonetheless, Company A can satisfy different needs than the
competitor. While Totem
Resorts services and facilities offer more to the customer, its
price is much higher and it
is in a more remote location. Company A provide simple and
quality services at a lower
cost and higher value for customers. This allows the company to
enter and further explore

this market segment with promising results.
Brand Positioning Strategy
Company A’ is its own brand name, and this is what the brand
equity will be built
around. The goal is to create a new and improved logo for
Company A that will aid in
differentiating the brand from others, while making merchandise
more appealing. A
strong logo is important as it is the first impression potential
customers have when they
visit the website or see an advertisement. There is not a need for
a Camp mascot or
character due to the size of the organization, because an
enticing slogan can make up for
it. The current slogan “Come play in our backyard” could be
updated to appeal to a
broader audience.3 A new slogan could be written below all
logos and advertisements to
help catch attention and build an image of the camp. An
alternate option instead or in

addition to a new slogan is to add the mantra: Fish, Family, Fun
to Company A’ brand.
This mantra is also short, simple, and memorable, while
accurately communicating the
desired brand image and services offered by Company A.
Having the brand present in
promotional efforts will help promote the fun and friendly
feeling Company A seeks to
communicate.
Through the use of the Company A Fishing Club we are able to
create a brand
community. This is a place where a community of guests and
employees are able to share
their stories, pictures and experiences with fishing and
Company A. This allows guests to
feel connected to the brand while not being at the camp. Shared
experiences will help
bring out memories experienced at Company A and will
hopefully entice guests to return,
and be excited about their return.
The goal of Company A is to communicate how it is a fun,
relaxing and exciting
place to be for all ages. The value proposition Company A
offers to promote this is:

Company A ensures a stress free and fun fishing getaway in
which the staff will take care
of all your needs and concerns.
When looking at competitors in the local geographic area, it is
easy to understand
points-of-parity, as they are all fishing camps. It is the points-
of-difference that should be
the center of focus. Many of the other camps offer more hunting
tours. While Company A
offers hunting excursions, they are not very popular activity. A
couple of the competitors
have extra leisure facilities that Company A does not offer.
Competitor A has a sauna and
Commented [AU6]: This is a very good idea, but you may
like to discuss in detail how you will design and implement
it.
Totem Resorts has a sauna along with a gym with massage
packages. What Company A
offers that not all competitors offer are a restaurant, gas pump,
boat ramp, and beachfront

swimming and free canoe rentals. On top of these differences, a
key advantage Company
A has is location. It is the closest camp to town, and therefore is
easy for guests to
accesses all the amenities available in K. City. All of the
points-of-difference are
desirable to customers and deliverable by Company A.
The camp mantra and positioning capture the environment
Company A wishes to
create, and meets the needs of customers. When people are on
vacation, they want to do
something they enjoy doing while being comfortable and
welcomed. It is a goal of the
staff at Company A to take care of all the guests’ needs. If there
is anything they need
before going on a fishing trip, the staff takes care of it. The
guests never have to worry
about untying or tying up their boats because the staff is there
waiting to do it for them.
The staff will even clean and prepare the fish that the guests
catch. The care for the guests
that the staff embodies, help build the family feel of the camp.
The benefit of a small

camp allows for guests to get to know each other as well and the
staff. This enhances the
experience by making the vacation more comfortable and
enjoyable. Everyone at the
camp becomes one big family for the duration of the trip. This
is an attractive attribute for
the corporate guests as their corporate employees are able to
relax while bonding as a
group or corporate family.
Product Strategy
Company A offers a variety of products and services, of which
the most
substantial are weekly cabin rentals, a fully licensed restaurant,
a full service marina and
Commented [AU7]: Good discussion.
bait store, and guided fishing trips. All the products and
services complement each other
and customers usually participate in multiple aspects of the
business. This combination of
services cannot be found anywhere else in the area at a

competitive price or a more ideal
location.
Each product and service that is offered has a unique benefit to
the customer. The
weekly cabin rentals provide guests with contemporary
accommodations that offer all the
amenities and comforts of home. Cabins have to sizes, either
three or four people and
depending on the size can accommodate anywhere from four to
eight guests. The Old
Pilots Pub located at Company A offers a variety of dining
options but specializes in
preparing fresh Lake A walleye, a type of fish sought after and
enjoyed by almost
everyone in the area. The marina and bait shop at Company A
are the only ones east of K.
City and one of the only places on the entire lake that offers a
boat launch, fuel, and bait.
There are many fishing guides on the Lake but very few have as
much experience or
credibility the camps main guide, Al A.
Different target markets will take advantage of a different
combination of

services. The corporate target market will often utilize all the
service Company A offers
so that they can maximize their time at the camp and have the
best experience possible.
Using all of Company A services is the most costly but it
requires guests to do extremely
little work and instead just relax and enjoy themselves for the
duration of their stay. The
local and summer resident target market will very rarely use the
cabin rentals but instead
spend their time at the restaurant, the marina, or on a guided
fishing trip. Often this target
market just uses one service at a time while occasionally taking
advantage of multiple
services. The families with children target market will rent a
weekly cabin, and purchase
Commented [AU8]: ?
goods from the marina, but will not as likely eat meals at the
Old Pilots Pub or go on a
guided fishing trip. Instead they will use some of the other
features Company A offers

such as the sand beach and hiking trails.
Company A works hard on keeping its customers satisfied
which has resulted in
very low customer complaints. The biggest issues that arise
because of low customer
satisfaction are when the restaurant is really busy the service
gets slow, which causes
impatient customers to be frustrated. A major problem causer is
bad weather, which
unfortunately is out of the control of the staff and management.
When the weather is bad
and guests are stuck inside then it can cause them receive mild
cases of cabin fever.
However the staff works hard and to offers games, big screen
televisions, and free
Internet to help pass them time if the weather is not
cooperating. Throughout the summer
season there are occasional maintenance malfunctions that
require immediate attention
and can risk negatively affecting a guest’s stay. However these
matter are always
attended to quickly to reduce complaints and keep customer
satisfaction high.
Company A product offering provides exceptional value to its

guests. The prices
are on the higher end of what similar services are offered by the
competitors but the value
of the services is much higher. Company A provides many
additional benefits to a guest’s
experience, which greatly increases the perceived value of the
service. These benefits
include outstanding customer service, a weekly guest
appreciation fish fry, free bagged
ice, free fish processing, and a life long relationship with the
camp owners that causes
most guests to return year after year.
Customer service is a pivotal part of Company A’s business
model and this
dedication to outstanding service is highlighted in the mission
statement. Customer
service is provided by training staff to go beyond expectations
to meet guest’s needs.
Since Company A is in the service industry the staff are often
awarded gratuities for their
hard work, which helps motivate them to offer the outstanding

service they pride
themselves on. The goal of the staff is to make the guests lives
as easy as possible. The
service expectations are outlined in a detailed training manual,
which all staff are
required to familiarize themselves with so they know what is
expected. Company A has
proven their superior customer service for many years and
continues to use it as a
building block for future success.
Pricing Strategy
Company A currently has different packages available for
purchase, each
including different options and prices. All pricing information
is taken from
CompanyA.com. The packages are as followed:
American Package

Cabin Package #1 (Weekly Rentals)
cludes:
Commented [AU9]: Very good product strategy
discussion.

and processing supplies
Cabin Package #2 (Daily Rentals)
Resolute Island Outpost
Guided Fishing Trips
-4 people $90/hour
-6 people $95/hour
-8 $110/hour (maximum 8 people)

Custom Trips
-by-case basis
Company A uses a product-quality leadership style when
selecting their price
objectives. Company A believes they are able to offer the
greatest value to their
customers due to the quality of the services they offer. The
pricing of their products and
services are then relative to the quality of said products and
services, while remaining
competitive. By examining the prices and quality of immediate
competitors, Company A

will be better prepared to price their own goods and services
relative to competitors.
Company A aims to be priced in the top 20% of fishing camps
in the area. This is a form
of going rate pricing with an addition of perceived quality.
There is some sensitivity with the pricing, as many of the guests
at Company A
are American, resulting in goods being generally more
expensive north of the border.
Lowering the price is not an option, so in order to make up for
those who complain about
price, Company A must ensure leading customer-service
quality. There are other camps
on the lake that offer similar services, but Company A has an
advantage through superior
service. As many of the customers are loyal customers, price
increases with inflation will
not be enough to deter guests. There is a concern that increasing
the price too
aggressively will result in a decrease in revenue, and therefore
small incremental

increases will be preferred. To help avoid cancellations or to
minimize the damage from
cancellations there is a nonrefundable deposit paid by guests
when booking the trip.
The prices at Company A have not been modified in several
years, which must
change as operating costs continue to increase with inflation.
With the new plans to
increase marketing and advertising expense, prices will need to
increase to reflect this.
To estimate costs for future budgets, previous income
statements will be examined to
discover the trends of increasing operating costs. We can also
use this as a basis for
determining how much we need to budget for new advertising
ventures. Much of the
operating expenses of the cabins, boats, and restaurant are fixed
costs and simpler to
estimate. The current plan is to increase prices 1-2% every year.
Implement the returning guest promotion to will help counter
the price increases.
If customers book a trip one year in advance, they will receive
the current year’s price.
Other discounts will be offered through the implementation of

the referral program. Commented [AU10]: Were these
initiatives developed by
your group or by the client? Please specify.
Company A will not offer any introductory pricing options for
first time users because we
are not looking to attract one-time users. Company A is about
building a family of loyal
customers who will be rewarded for returning, not coming once.
The current method of
payment is credit, and booking is done over the phone with a
Company A representative.
The implementation of an online payment and bookings system
will allow customers to
do more of the process themselves if they choose. This will be a
more efficient method
for both customers and Company A employees.
Integrated Marketing Communication Strategy
In the past the typical consumer has learned about Company A
through word of
mouth advertising. New guests and customers come because of a

recommendation by a
family member, friend, or colleague. Many times customers will
bring a friend with them
for a week of fishing and then the following season the friend
will return with their
families. Word of mouth has been a powerful tool that has
helped Company A be a
successful business thus far, however more intentional
marketing efforts will have to be
made for the resort to see exponential growth in the future.
With this marketing plan Company A will shift its target market
and begin
focusing on corporate groups, local and summer residents, and
families with children.
This shift will call for a new promotional strategy that focuses
elements of advertising,
public relations, personal selling, and sales promotion to reach
the targeted customers.
Advertising
Current advertising methods that are being used are magazine
ads, radio ads, and
road signs. These forms of advertising have a strong impact but
in a very limited

Commented [AU11]: You may like to mention this as a
recommendation in the Executive Summary (ES) part when
you are sending the MP to your client company. I understand
that you do not have an ES part in this version, but adding it
in your client copy will make your MP look more
professional.
geographical range. This works good for the local and summer
resident target market but
fails to reach the other two target markets.
Current and new advertising methods will be used which are
radio ads,
advertising in local newspapers and magazines, advertising in
fishing magazines, social
media advertising, event sponsorship, and coupons. Ads will be
created by an outside ad
agency to ensure creativity, unbiased and high quality design, as
well as for the higher
probability of reaching communication objectives.

Print ads will aim to direct viewers to the camps website which
provides a
platform for communication to begin between the business and
the potential customers.
Additionally the website has all the pertinent information that a
potential customer needs
so that they can learn about the camp and be enticed to purchase
the services that
Company A offers.
Radio Advertising
Advertising on K. City’s two local radio stations CJRL The
Lake 89.5 FM and
Q104 will serve as a way to reach the local and summer resident
target market. This
method of advertising has been used for the past several years
and has proven to be
successful. Radio ads are limited to a certain geographical area
but effectively reach
people in the vicinity. Radio ads are typically low cost and can
be broadcasted frequently,
which gives it a large reach and great value. The ads themselves
can be produced and
modified very quickly and are easily adaptable to promote

various events and services
throughout the season. Radio advertising also has high target
market selectivity because
the ads can be broadcasted during certain programing that
attracts a specific listener. For
Company A this means that their ads can be broadcasted at
times when the listener is of
the desired target market, making it easier to reach multiple
target markets with one
advertisement. Another benefit of radio advertising is the fact
that light magazine and
newspaper readers spend more time listening to the radio. This
means that if print ads do
not reach potential customers there is a good chance the radio
ads will.
Radio ads will be most effective if used through the summer,
which is the busiest
time of the season. Radio ads will be used to target customers
for the resorts restaurant,
the Old Pilots Pub, and the camps fish guiding and marina
services. To be the most

successful radio ads will begin in June and peak in July, then
start winding down in
August and finishing by the Labor Day weekend.
Local Newspapers and Magazines
There are several local news publication that offer advertising
opportunities. The K.
City Stuff Magazine and the K. City Daily Minor News are the
two largest publications
with the most circulation.
The K. City Stuff Magazine is published once a year and
showcases events and
businesses in the K. City area, as well as offers coupons to
many local businesses.
Company A could establish a presence in this magazine by
placing a small advertisement,
and offering a coupon for the restaurant. This magazine is really
popular among tourist
because it is a free publication that showcases events and
activities in and around K. City.
It also highlights shopping and dining establishments in the
area. This will help reach the
local and summer residents target market and provide them with
an exposure to a print ad

about Company A.
The Daily Minor News is published daily and contains stories
about local news and
events. It is a trusted source of news and a respected
publication. The Daily Minor News
offers print and online advertising, which are both features
Company A could take
advantage of. Using his newspaper would reach the local and
summer resident target
market. Locals purchase the paper to keep with what is going on
around town while the
summer residents use it to learn about events. The type of ad
created for newspaper
would be a display ad that focuses on the competitive
advantages of the restaurant. These
are the high quality food, the availability of fresh Lake A
walleye, the extensive wildlife
displays, the location accessible by land and water, and the
famous Friday and Saturday
night all you can eat prime rib and fish buffets. Several ads can
be run throughout the

summer highlighting different competitive advantages so they
appeal to a broader
audience. The advantages to newspaper advertising are similar
to those of radio
advertising in terms of frequency and reach. However they offer
more opportunity for
creativity and reader involvement. If the ad catches the eye of
the reader then they are
likely to interact with it and process the message it is
communicating and react to it.
Fishing Magazines
Advertising in fishing magazines such as Outdoor Canada,
Sport Fishing, In-
Fisherman, Just Fishing, Real Fishing, or Hooked Magazine will
help inform a broad
audience about our the products Company A offers. The target
market that fishing
magazine ads will focus on is the families with children. The
ads will be created to
communicate the facilities and services offered such as weekly
cabin rentals, guided
fishing trips, all-inclusive packages, and the family friendly
resort. The camps mantra

Fish, Family, Fun will be communicated through these ads as
well as the core
competencies. These ads will likely be more expensive then
local advertisements so they
may not be used as frequently. The ideal time to run ads in
fishing magazines is
throughout the winter months when customers will be planning
a fishing trip for the
upcoming season. However due to the nature of the business and
the reduced cash flow
throughout the off season planning and purchasing ads for the
next season before the
current season may be a good practice to ensure that there is
room in the advertising
budget for such a campaign.
Event Sponsorship
Sponsoring local events is nothing new to Company A; however
making a heavier
sponsorship presence in the community may have a very
positive effect on business.

Sponsorship gives the impression of generosity towards the
business owners and creates a
positive feeling about the quality and success of the
organization. Event sponsorship
would target the local and summer resident market and aim to
help establish a brand
name and presence in the community. There are many local
events occurring throughout
the season that offer sponsorship opportunities. Some of these
events are the Bronzeback
Classic Bass tournament, Harbourfest, and the K. City Bass
International.
The Bronzeback Classic is a smaller but while known local
fishing tournament that
lasts two days and draws a hundred fishing teams and hundreds
of spectators. The price
of sponsorship for this event ranges from $250-$1000.
Habourfest is K. City’s largest event every summer, which takes
places on the
August long weekend and draws thousands of visitors.
Harbourfest features three nights
of musical entertainment provided by some of the industries
biggest artists and

attendance by thousands of individuals.
The K. City Bass International (KBI) is the areas largest fishing
tournament. It
draws competitors from all over North America. The KBI has a
150 boat field with a top
Commented [AU12]: The above types of advertising are
feasible.
Commented [AU13]: Event sponsorship is actually a form
of PR, so you may like to move it to the following PR
section.
Commented [AU14]: Great to see the numbers you
provided (here and in the following). Please provide the
information sources.
prize of $25,000. The three day tournament is capped off with
the final weigh in which
features the top ten boats parading through the Whitecap
Pavilion and weighing their fish
in front of thousands of screaming fans. The KBI is also
broadcast on live television

across Canada and is one of the most popular events in K. City
every summer. The price
of sponsorship for the KBI ranges from $200-$30,000.
Public Relations
Public relations at Company A have been minimal throughout
the duration of the
businesses life. Company A has a close community of guests
and customers and public
relations do not extend far past this group. New forms of public
relations can and will
need to take place as the camp grows its customer base and
builds brand recognition.
Forms of public relations that Company A can take advantage of
are social media a new
website/social club called the Company A Fishing Club.
Social Media
Company A currently has a well-established prescience on
Facebook. This has
served as an excellent platform to interact with customers and
share news and events
about the camp and the Lake A and Sunset Country area. The

response to some of the
camps posted has been outstanding with some posts reaching ten
to thirteen thousand
people. Company A Facebook page is used to create an online
community where guests
and customers can share and interact with each other, as well as
offer a media outlet for
the camp to share photos, videos and news.
Company A also has a prescience on YouTube where it shares
promotional,
educational, and miscellaneous videos that they create. The
video’s are hosted on
YouTube but shared on Facebook so that they reach a broader
audience. YouTube allows
users to easily share the videos, which is why it was chosen as
the hosting platform for
that type of media.
A social media that is not yet being used but could be
introduced to Company A
followers is Instagram. Instagram is an effective way to share
photos and short videos (15

seconds of less). Instagram currently has over 200 million
active users and has content
that is easily shareable with other social networks like Facebook
and Twitter.5 Company
A could use Instagram to share photos of fish, meal specials,
guests, and events around
camp. This will allow current guests to stay in touch and
receive up to date photos and
information as well as showcase the camp to potential
customers who are reviewing it on
social media.
Company A Fishing Club
Company A Fishing Club is an online community where
members can share
photos and stories of their fishing adventures, get up to date
fishing reports and tips, and
be a part of a exclusive club that receives special promotions
and deals at Company A. A
website will need to be created and it will be an online
interactive platform where
members can share their fishing stories. The fishing club will be
free to join upon the

submission of a photo proving the entrant caught a fish.
Incentive for joining can be
monthly prizes given for things like biggest fish or best photo.
Also the website can be
leveraged with Company A Facebook page to increase content
and followers for both
spaces.
Personal Selling
Personal selling is not prominent in the promotional part of the
marketing mix due
to the low volume and highly repetitive customer base. Over the
course of the last forty
years the camps ownership has developed deep relationships
with guests, which has
required a little amount of personal selling. A new personal
selling method that can be
introduced is a referral program where current guests get a
discount for referring new
guests.
Referral Program

Company A can introduce a referral program to help acquire
new customers. How
it would work is that current guests who refer a friend to stay at
the camp for a week will
be rewarded with 10% off their next stay. This translates into a
$130-$200 of savings for
the current guest. Introducing a referral program is a way to
have individuals selling the
camps services without having to actually employ anyone. It
also allows for an extremely
low cost of customer acquisition and helps build brand and
customer loyalty. Using a
referral program also help maintain current customers because
for them take advantage of
their referral discount they need to return the resort for a week.
This will help reach all
three target markets because the referral program will be open
to all existing guests.
Sales Promotion
Company A can offer a number of sales promotions and events
to attract new
customers and reach the desired target markets. Sales

promotions such as returning guest
discounts and events like fishing derbies and fish fries will
encourage repeat business and
build a buzz around Company A. Coupons will also be
distributed to encourage new
customers and reward existing customers for their patronage.
Returning Guest Discount
Company A can offer a returning guest a discount to help
encourage repeat
business. If guests book a year in advance they will receive the
current years rates. This is
beneficial to Company A because it helps them plan and book
cabins early. As well when
guests leave a deposit it increases the camps cash flow.
Additionally it will indirectly help
other promotional efforts such as the referral program because
if guests book a year in
advance and are planning on returning, they will be more likely

to invite friends and
family to join them so they can capitalize on the referral
discount.
Fishing Derby
2015 can be the start of a longstanding summer tradition, the
annual Company A
Fishing Derby. The fishing derby would be a one-day event that
would consist of a
fishing tournament followed by a dinner, awards presentation,
and after party. It could be
well advertising and include camp guests, local anglers, and
summer cottagers. It would
be a relaxed fishing tournament where teams would compete
against each other in a
variety of categories with small prizes which include fishing
equipment, and gift cards to
the Old Pilots Pub. After the fishing tournament there could be
an outdoor fish fry and
awards ceremony where all the anglers and any of their friends
and family members
could enjoy each other’s company and celebrate a good day of
fishing. Prizes would be
awarded for various categories including largest fish, fish

closest to specific
measurements, and fish that are closed to a mystery weight that
is only revealed after the
tournament. Additional prizes for various team configurations,
age groups, and boat sizes
can also be awarded. Company A could ask local fishing shops
to sponsor the event by
donating prizes for the participants. This would help build a
relationship between local
businesses and give them low cost advertising. Following the
dinner an after party in the
Old Pilots Pub could be had featuring live music or a
professional disc jockey. This event
could also garner unpaid press, which would help gain attention
for the camp and in
return attract new customers. There is not a public family
friendly fishing derby currently
taking place in K. City so this event has potential to become a
well-known competition in
the community.
Fish Fries

Company A currently has a private weekly fish fry every
Wednesday for camp
guests as a guest appreciation activity. These are always very
popular events and often
the public who is not invited tries to extend an invitation for
themselves but are usually
turned away. Introducing a community fish fry on weekends
where customers can show
up during certain hours and receive a fresh shore lunch style
meal outside on the camps
sand beach would be a great way to offer a new service and
appeal to new customers. A
fish fry allows customers to enjoy a shore lunch style fish fry
without the cost of a guided
fishing trip. Guests can have the whole meal provided by
Company A or have the option
of providing their own fish, which would reduce the cost of the
meal for the consumer
and make it more attractive to them. Logistically they type of
event would be very easy to
orchestrate and could be run by one staff member. This type of
event would target locals
and summer residents who do not fish themselves but would

enjoy the shore lunch
experience. This event would also appeal to camp guests
because it would give them the
opportunity to enjoy a shore lunch without the hassle and effort
of having to prepare it
themselves.
Coupons
Coupons are a great way to attract new customers because they
are low risk to the
consumer. They lower the customers perceived risk of trying a
new product or service.
Coupons get the customers in the door and then ideally they will
enjoy themselves and
return for future services. A coupon issued in a newspaper or
magazine for an item such
as a free appetizer or desert with the purchase of an entrée will
convince new customer to
try Company A while being relatively low cost advertisements.
The target market
coupons would entice local and summer residents who would

come to the restaurant. The
purpose of coupons is twofold, one reason to use them is to
attract new customers, and
the other is to reward existing customers for their patronage and
encouraging them to
return again.
Distribution Strategy
All products and services of Company A will be offered to
customers directly and
they will have to come to the camp location to receive the
products and services. Due to
the type of offering Company A has, customers are willing to
travel in order to receive
their unique services. Location and access to the Company A
facilities are ideal as it is
only 15 minutes outside of town while still feeling completely
surrounded by nature. The
season in which the Camp is open and available for customers is
May-September. This is
the season when the weather is most favorable and when most
families are looking for a
vacation getaway. There simply is not enough volume in the
winter months for it to be

worthwhile to keep the Camp open. The restaurant takes private
bookings for events such
as Christmas parties but other than that the services offered in
the winter are limited. One
Commented [AU15]: Very detailed promotional mix
strategy. The best part in your paper.
way we plan to aid the customers in receiving our product is by
developing an online
booking and payment system so they will not have to call the
office if they do not wish.
Potential customers will easily be able to see when and for how
long cabin rentals are
available. Making the process smoother for customers will
hopefully improve their
overall experience of Company A.
Implementation
The marketing plan will be implemented throughout the year
even though it is a
seasonal business. This plan is designed to start activities at the
beginning of January

2015, progressively increasing its efforts and peaking during
fishing season. Other
activities will be consistent throughout the year to maintain
awareness and to advertise
during “holiday planning season”. A full implantation schedule
can be viewed in
Appendix B.
Bibliography
1. Economic Overview. http://www.K.
City.ca/business/business-development/economic-
overview.aspx. 2010. Accessed December 1, 2014.

2. A, Alan. Personal Communication. November 4, 2014.
3. Company A. http://www.CompanyA.com. Accessed
November 15, 2014.
4. K. City Daily Minor and News. http://www.K.
Citydailyminerandnews.com/contact-
us. Accessed November 12, 2014.
5. Digital Marketing Ramblings.
http://expandedramblings.com/index.php/important-
instagram-stats/. Updated October 6, 2014. Accessed November
12, 2014.

http://www.kenora.ca/business/business-development/economic-
overview.aspx
http://www.kenora.ca/business/business-development/economic-
overview.aspx
Appendix A
Competitor /
Location
About Target Market
Price
rating
1-5 (5

being
higher
price)
Core
competences
Mistery Country Fish Camps
Thompson, Manitoba.
(970km Northwest)
-Founded in 1988.
- Services: Fishing, Bear Hunting and
Moose Hunting Camps.
- Facilities include: Marina,
Restaurant, Convenience store & Gift
shop, Ice cream Parlor and Ice
Fishing Shack rentals, Fuel Depot,
Laundromat, Equipment Storage and
Cabins

- Middle age men
who have experience
fishing.
- U.S. Market.
3 - 5 boat caches
located 30-60 air
miles away
- Year round camps
services
- Ice Fishing Shack
Rentals
- Nearby
attractions:
Museum, Inco
Tours, Golf, Zoo,
Pisew Falls, and
Spirit Way.
- Fly-in post

- “50 fish a day
100% guarantee”
Canadian Fly-In Outposts
Emo, Ontario
(181km Southeast)
- Services: Fishing, deer and moose
hunting, air transportation,
- Young and middle age
men.
4 - Located almost at
the border to the US
border
- Cabins in four
different lake
locations

Halley’s Camps
Minaki, Ontario
(52km North)
- Founded in 1945
- Family run business
- Services: Fishing, bear, wolf, and
moose hunting, fly in outposts,
- Families
- Groups from 2-45
people
3 - Minimum of 3 or
5 nights depending
on the season
Anderson’s Lodge
Sioux Lookout, ON
(231 km east)
- Founded 30 years ago

- American market
- Adult woman and man
4 - Cabins that hold
up to 62 people
- 4 outposts
Competitor A
K. City, Ontario
(300m apart)
- Sauna
- Docking
- Canoeing
- Paddleboat
- Boat rentals,
- Gas and oil
- Families 3
- Only weekly
reservations
Mackenzie

Lodge
K. City, ON
(12 km east)
2 - 3 hours from
International Falls
http://canadianflyinoutposts.ca/index.php
http://www.halleyscamps.com/fly-in-outposts.html
http://andersonslodge.com/
http://kenora.net/portagelodge/
http://www.kenora.net/mackenzielodge/
http://www.kenora.net/mackenzielodge/
Totem Resorts
Sioux Narrows, Ontario
(75 km. Southeast)
- Founded 75 years ago
- Luxurious and adventurous
- Services: Eco History Tour, fishing,
deer hunting, duck hunting, massage,

gym, transportation, sauna, gourmet
dinning, events: conference,
corporate, and weddings.
- High socio-economic
groups
- Families, Corporate
groups, small and big
groups.
5 - Resort has 4
lodges that targets
different customers.
- 5 star resort
- Eco History Tour
- Guarantee:
Sponsors
- Closer to the US.
Competitor C
Longbow Lake, ON

(11 km East)
Neat website, no social media,
easy to navigate, attractive to
families.
- Services: Fishing; turkey, duck,
bear, deer and moose hunting; Trailer
parking, swimming, golf, canoeing
and kayaking,
- Family
1
Trailer
parking
4
Cabins
- Canoeing and
kayaking

http://www.totemresorts.com/ordereze/Files/Brochure_Jan_2014
_compressed6.pdf
http://reddenscamp.com/

Appendix B
Date Media Target Market/ Objective
May 1 to
September 7 2015
Radio -
89.5 FM
Locals and summer residents
fresh quality fish, easy access and familiar
atmosphere
nts
May and June
Local Newspaper:
K. City Daily Minor News
Local annual magazine:
K. City Stuff Magazine
Locals and summer residents
Regional families (magazine)

fresh quality fish, easy access and familiar
atmosphere
Magazine ad will include the 3 objectives
November ‘15 to
February ‘16
Fishing Magazines:
Families with children
rentals, guided fishing trips, all-inclusive
packages.
June - July Event Sponsorship:

Bass Tournament
est
International
Local and summer residents
January ‘14-
February ‘16
Social Media
Corporate market
-touch” with target markets

Year Round Add to current website:
- Company A Fishing Club
loyalty
Year Round Referral Program and Returning
discount
Corporate Market
January-February
2015
October-
November 2015
Personal Selling
(in coordination with referral
Program)

Corporate Market
the next 3 years.
July 2015 Fishing Derby Local anglers and summer cottagers
My Comments:
This is a well developed marketing plan. You have covered all
the major parts. It is great
to see that you have properly applied many of the marketing
concepts/models covered in
class into your marketing plan. I left some comments throughout
your plan. Revising
these places will improve the quality of your marketing plan
further. Overall, good job!

You got **/100 for this assignment. Congratulations!
Assessment
Assignment 1: Read and Analyze
Read the following example of a
marketing Plan Templet (document attached) and
answer the following questions:
1. Does the paper follow the same outline
presented in class?
· What is the difference?
· What is similar?
2. How does this paper start, i.e., what is the first part of this
marketing plan?
3. What is the mission statement?
4. Identify two internal strengths and two internal weaknesses.
5. Identify two external opportunities and two external threats.
6. What are the three main objectives?
7. What are the three markets targeted in this plan?
8. Marketing Mix:
· Product: What is the product that this company offers and
what makes it so special?
· Place/Distribution: What is the distribution strategy, i.e., how
will these products be distributed?

· Price: Why does the company prefer to make a small
incremental for prices?
· Advertising: Name three ways that the company is going to
use to advertise their product.
· Promotion: What are your two favorite ways in which the
company is going to encourage their costumers to continue
using their service? Why?
9. When will this plan start to be implemented?
10. Does this paper mention evaluation and control?
Given a square with side length of 14.1, what is its area?
Your Answer:
Question 1 options:
Answer
What is the circumference of a circle whose diameter is 19.4.
Your Answer:
Question 2 options:
Answer
What is the area of the shape below given: a = 18.4, b = 15.7,
and c = 28.5.
Use π = 3.14 as needed. Round to two decimal places as
needed.
Your Answer:

Question 3 options:
Answer
What is the area of the shape below given: d = 19.2 and h =
11.0.
Use π = 3.14 as needed. Round to two decimal places as
needed.
Your Answer:
Question 4 options:
Answer
What is the area of a circle with a radius of 12.0? Use π = 3.14
if appropriate.
(round to two decimal places as needed)
Your Answer:
Question 5 options:
Answer
What is the volume of a sphere whose radius is 11.8?
Your Answer:
Question 1 options:
Answer
What is the volume of a right circular cylinder with its base's

diameter of 13.9 and height of 16.3?
Your Answer:
Question 2 options:
Answer
What is the volume of a sphere whose diameter is 12.8?
Your Answer:
Question 3 options:
Answer
What is the surface area of a right circular cylinder whose
base's radius is 14.5, and height is 13.7?
Your Answer:
Question 4 options:
Answer
What is the surface area of a sphere whose radius is 11.4?
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What is the surface area of a sphere whose diameter is 18.6?
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Volume· Vprism = Bh· Vcylinder = πr2h· Vcone = 1⁄3πr2h· V

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Volume· Vprism = Bh· Vcylinder = πr2h· Vcone = 1⁄3πr2h· V