Volume:
· Vprism = Bh
· Vcylinder = πr2h
· Vcone = 1⁄3πr2h
· Vsphere = 4⁄3πr3
· Vpyramid = 1⁄3Bh
Surface Area
· SAcylinder = 2πrh + 2πr2
· SAcone = πr2 + πr√r2 + h2
· SAsphere = 4πr2
Question 1 (1 point)
What is the name of the category of polygons that has 7 sides.
Question 1 options:
1)
Triangle
2)
pentagon
3)
hexagon
4)
octagon
5)
Quadrilateral
6)
heptagon
Question 2 (1 point)
What is the name for the group of quadrilaterals for whom all four angles are 90° (and no other restrictions)?
Question 2 options:
1)
rectangle
2)
trapezoid
3)
rhombus
4)
square
5)
parallelogram
Question 3 (1 point)
What is the perimeter of the shape below, given a = 5.85, b = 6.82, c = 8.34, d = 5.88, e = 6.65, f = 8.13, g = 9.65
image not to scale; do not round
Your Answer:
Question 3 options:
Answer
Question 4 (1 point)
What is the perimeter of the shape below, given a = 10.39, b = 10.42, c = 7.23, d = 4.57
image not to scale; do not round
Your Answer:
Question 4 options:
Answer
Question 5 (1 point)
What is the perimeter of the shape below, given a = 4.91, b = 1.39, c = 3.59
image not to scale; do not round
Your Answer:
Question 5 options:
AnswerQuestion 6 (1 point)
What is the perimeter of the shape below, given a = 9.66, b = 9.91, c = 6.34, d = 6.14, e = 6.47, f = 6.15, g = 8.10, h = 1.46
image not to scale; do not round
Your Answer:
Question 6 options:
AnswerQuestion 7 (1 point)
What is the area of a triangle with a base length of 22.8 and an altitude of 19.0?
(round to 2 decimal places as needed)
Your Answer:
Question 7 options:
AnswerQuestion 8 (1 point)
What is the area of a rectangle with length of 8.9 and height of 22.9?
(Round to 2 decimal places as needed)
Your Answer:
Question 8 options:
AnswerQuestion 9 (1 point)
What is the circumference of a circle whose diameter is 13.5.
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 9 options:
Answer
Given a square with side length of 15.7, what is its area?
(round to 2 decimal places as needed)
Your Answer:
Question 10 options:
AnswerQuestion 11 (1 point)
What is the surface area of a right circular cylinder whose base's radius is 15.6, and height is 17.8?
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 11 options:
AnswerQuestion 12 (1 point)
What is the surface area of a sphere whose radius is 14.8?
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 12 options:
AnswerQuestion 13 (1 point)
What is the volume of a rectangular solid (also called a right rectangular prism) with height of 13.6, width of 11.8, and depth of 12.2
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 13 options:
AnswerQuestion 14 (1 point)
What is the volume of a sphere whose diameter is 18.9?
Use π = 3.14 as needed. Round t ...
This slideshow was presented to Tennessee Titans executives, Metro Nashville Government officials, Lipscomb Professors, and local sustainability professionals
Business Continuity Planning PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Business Continuity Planning PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of fiftyone slides. Our tailor made Business Continuity Planning PowerPoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Business Continuity Planning PowerPoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Marketing Proposal For Brand Promotion PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing Proposal For Brand Promotion PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Q6dsmL
Business Continuity Planning Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Presenting this set of slides with name Business Continuity Planning Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of fifty-one slides. The Business Continuity Planning Powerpoint Presentation Slides are braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. We have created customizable templates keeping your convenience in mind. Edit the color, text, font style at your ease. Add or delete content if needed. Download PowerPoint templates in both widescreen and standard screen. The presentation is fully supported by Google Slides. It can be easily converted into JPG or PDF format. https://bit.ly/3slJpKo
Assignment 1 Victims’ Rights and the Dos and Don’ts of Interviewing.docxdaniatrappit
Assignment 1: Victims’ Rights and the Dos and Don’ts of Interviewing Crime Victims
You are a police investigator in Centervale. Recently, there have been complaints from prosecutors, as well as several victims, about the interview techniques used by law enforcement (both first responders and investigators). The prosecution is losing cases because of inadmissible statements made to law enforcement by victims and witnesses in response to improper questioning. Because of their bad experiences early in the investigations, some victims refuse to come to court and testify. There are continuous complaints by victim services specialists that first responders do not provide victims with all their rights as governed by law.
The chief of police in Centervale is concerned about lawsuits and unsatisfied victims and asks you, one of the most experienced detectives of the Centervale Police Department, to attend patrol briefings and train officers in some dos and don'ts of interviewing victims of crime, especially women and children. You are also asked to go over some of the most important victims' rights that could cause the most legal trouble if not followed properly by the Centervale Police Department.
You realize that a proper interviewing lesson could take eight to sixteen hours, and you know law enforcement must strictly follow numerous victims' rights, but you have been given only fifteen to twenty minutes in which to teach, what you feel is the most important information.
Submission Details:
By 9.00pm
Saturday, January 9, 2016
, in a minimum of 250 words, post to the
Discussion Area
your responses to the following:
Identify and describe the training information you feel would be most important, if you had only ten minutes to teach law enforcement officers about:
Interviewing women and children
Crime victims' rights
Give your reasoning for the training information that you identified as most important for both training programs.
Note
: Use the textbook readings, the Argosy University online library, and any other outside sources to complete this assignment.
.
Assignment 1 Trends in the WorkplaceDue Week 3 and worth 200 .docxdaniatrappit
Assignment 1: Trends in the Workplace
Due Week 3 and worth 200 points
According to the text, there are a number of key trends in the workplace that have significant influences on organizations. HR professionals play a key role in helping organizations respond to evolving trends, comply with federal and state regulations, and manage workplace flexibility. As an HR professional it is important for you to demonstrate your understanding of the ever changing global environment.
Write a five to seven (5-7) page paper in which you:
Specify the key functional areas of Human Resources Management. Explore the manner in which each function contributes to the overall performance of an organization. Support your response with specific examples of the activities for which HRM is typically responsible.
Examine four (4) federal equal employment opportunity laws. Suggest the primary manner in which each law influences fair employment practices within the organization where you currently work or an organization for which you have worked in the past. Support your response with specific examples of the chosen organization’s employment practices.
According to the text, there are three (3) significant trends affecting organizations today: the aging workforce, diversity, and skills deficiencies in the workplace. Analyze the primary manner in which each of these three (3) trends has impacted the organization where you currently work or one (1) where you have worked in the past. Support your response with specific examples of said impact.
According to the text, workplace flexibility is essential for organizational success in the rapidly changing world. Explore two (2) ways that the organization where you currently work, or one (1) where you have worked in the past, might respond to the need to be flexible. Provide a rationale for your response.
Use at least four (4) quality academic (peer-reviewed) resources in this assignment.
Note:
Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Examine the theoretical constructs of human resource management.
Analyze the external environmental factors that impact human resource policies and procedures.
Use technology and information resources to research issues in human resource management foundations.
Write clearly and concisely about human resource management foundations using proper writing mechanics.
Gradi.
More Related Content
Similar to Volume· Vprism = Bh· Vcylinder = πr2h· Vcone = 1⁄3πr2h· V
This slideshow was presented to Tennessee Titans executives, Metro Nashville Government officials, Lipscomb Professors, and local sustainability professionals
Business Continuity Planning PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Business Continuity Planning PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of fiftyone slides. Our tailor made Business Continuity Planning PowerPoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Business Continuity Planning PowerPoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Marketing Proposal For Brand Promotion PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing Proposal For Brand Promotion PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Q6dsmL
Business Continuity Planning Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Presenting this set of slides with name Business Continuity Planning Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of fifty-one slides. The Business Continuity Planning Powerpoint Presentation Slides are braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. We have created customizable templates keeping your convenience in mind. Edit the color, text, font style at your ease. Add or delete content if needed. Download PowerPoint templates in both widescreen and standard screen. The presentation is fully supported by Google Slides. It can be easily converted into JPG or PDF format. https://bit.ly/3slJpKo
Assignment 1 Victims’ Rights and the Dos and Don’ts of Interviewing.docxdaniatrappit
Assignment 1: Victims’ Rights and the Dos and Don’ts of Interviewing Crime Victims
You are a police investigator in Centervale. Recently, there have been complaints from prosecutors, as well as several victims, about the interview techniques used by law enforcement (both first responders and investigators). The prosecution is losing cases because of inadmissible statements made to law enforcement by victims and witnesses in response to improper questioning. Because of their bad experiences early in the investigations, some victims refuse to come to court and testify. There are continuous complaints by victim services specialists that first responders do not provide victims with all their rights as governed by law.
The chief of police in Centervale is concerned about lawsuits and unsatisfied victims and asks you, one of the most experienced detectives of the Centervale Police Department, to attend patrol briefings and train officers in some dos and don'ts of interviewing victims of crime, especially women and children. You are also asked to go over some of the most important victims' rights that could cause the most legal trouble if not followed properly by the Centervale Police Department.
You realize that a proper interviewing lesson could take eight to sixteen hours, and you know law enforcement must strictly follow numerous victims' rights, but you have been given only fifteen to twenty minutes in which to teach, what you feel is the most important information.
Submission Details:
By 9.00pm
Saturday, January 9, 2016
, in a minimum of 250 words, post to the
Discussion Area
your responses to the following:
Identify and describe the training information you feel would be most important, if you had only ten minutes to teach law enforcement officers about:
Interviewing women and children
Crime victims' rights
Give your reasoning for the training information that you identified as most important for both training programs.
Note
: Use the textbook readings, the Argosy University online library, and any other outside sources to complete this assignment.
.
Assignment 1 Trends in the WorkplaceDue Week 3 and worth 200 .docxdaniatrappit
Assignment 1: Trends in the Workplace
Due Week 3 and worth 200 points
According to the text, there are a number of key trends in the workplace that have significant influences on organizations. HR professionals play a key role in helping organizations respond to evolving trends, comply with federal and state regulations, and manage workplace flexibility. As an HR professional it is important for you to demonstrate your understanding of the ever changing global environment.
Write a five to seven (5-7) page paper in which you:
Specify the key functional areas of Human Resources Management. Explore the manner in which each function contributes to the overall performance of an organization. Support your response with specific examples of the activities for which HRM is typically responsible.
Examine four (4) federal equal employment opportunity laws. Suggest the primary manner in which each law influences fair employment practices within the organization where you currently work or an organization for which you have worked in the past. Support your response with specific examples of the chosen organization’s employment practices.
According to the text, there are three (3) significant trends affecting organizations today: the aging workforce, diversity, and skills deficiencies in the workplace. Analyze the primary manner in which each of these three (3) trends has impacted the organization where you currently work or one (1) where you have worked in the past. Support your response with specific examples of said impact.
According to the text, workplace flexibility is essential for organizational success in the rapidly changing world. Explore two (2) ways that the organization where you currently work, or one (1) where you have worked in the past, might respond to the need to be flexible. Provide a rationale for your response.
Use at least four (4) quality academic (peer-reviewed) resources in this assignment.
Note:
Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Examine the theoretical constructs of human resource management.
Analyze the external environmental factors that impact human resource policies and procedures.
Use technology and information resources to research issues in human resource management foundations.
Write clearly and concisely about human resource management foundations using proper writing mechanics.
Gradi.
Assignment 1 The Cold War and U.S. DiplomacyDue 11-02-15 and wort.docxdaniatrappit
Assignment 1: The Cold War and U.S. Diplomacy
Due 11-02-15 and worth 135 points
Research must be used from Google Scholar or paper will lose points, magic32
Select a president from the table, (Ihave chosen John F. Kennedy) Then write a 3-5 page paper on the doctrine that president used according to Roskin. Your research must include at least four (4) credible sources, apart from your textbook. Your paper must address the following:
Summarize a situation that required U.S. diplomatic efforts during the president’s time in office.
Explicate the diplomatic doctrine the president followed, with reference to specific actions or events that occurred.
Describe the effects of these diplomatic efforts for the U.S. and other countries.
Assess, in conclusion, the advantages and disadvantages of the particular doctrine that was followed.
Cite at least four (4) reputable sources in addition to the textbook, not including Wikipedia, encyclopedias, or dictionaries.
.
Assignment 1 Socioeconomic StatusInterestingly, researchers have .docxdaniatrappit
Assignment 1: Socioeconomic Status
Interestingly, researchers have found that many of the cultural issues that apparently impact the human services delivery recipient are actually related to the socioeconomic status (SES) rather than other cultural factors.
In this assignment, you will focus on SES.
Tasks:
Elaborate on how (or whether) the SES impacts the work equation between a service delivery provider and a service delivery recipient. Be specific in your responses and illustrate using examples.
Submission Details:
By
Saturday, October 24, 2015
, post your responses to this
Discussion Area
. Support your assumptions by citing reputable source material used for this discussion in APA format.
Through
Wednesday, October 28, 2015
, respond to at least two of your classmates' posts, commenting on whether you agree with their positions. Comment on how the SES influences human services delivery issues, such as problem identification, symptom expression, and help-seeking behavior.
.
Assignment 1 Trust and BoundariesIn this module, you learned ab.docxdaniatrappit
Assignment 1: Trust and Boundaries
In this module, you learned about the most important ethical standards in human services. Boundaries, competence, and accountability through documentation and program evaluation are the foundation of the effective practice of direct service providers and the stable functioning of human service agencies. The agency administrator has the responsibility for ensuring the ethical delivery of services, accountability of agency employees, and sustainability through funding and best practices in service delivery. Familiarity with these ethical and operational standards will prepare human service administrators to manage complex and diverse agencies.
Tasks:
In a minimum of 200 words, respond to the following:
You may choose any human services agency (such as, mental health agency, child welfare agency, substance abuse treatment facility) for your response.
Discuss two potential ethical dilemmas related to issues surrounding trust and boundaries in the professional relationship.
Identify and discuss the steps an agency should take to monitor your agency's compliance with the following standards: maintaining client records, evaluating treatment outcomes, and ensuring personnel competence.
Identify the manner in which you would search for eligible funds or assist with proposal or grant writing to secure funds to run your programs.
Submission Details:
By
Saturday, December 5, 2015
, post your responses to this
Discussion Area
.
Through
Wednesday, December 9, 2015
, respond to at least two other classmates' posts. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between one or more lin
.
Assignment 1 The Problems of Evil and SufferingAll human bein.docxdaniatrappit
Assignment 1: The Problems of Evil and Suffering
All human beings encounter pain and suffering in life. This can present some difficult questions to organized religions.
On some level, all religions answer fundamental questions of human existence, including, "why are we here?" Pain and suffering complicate these basic questions of human existence, whether the religion is monotheistic, polytheistic, or atheistic.
Some people endure much more pain and suffering than others. Why is this so? What is the origin of suffering? Is evil external or internal? Does it have any meaning? How should we respond to it?
Even more difficult is the problem of moral evil: some people deliberately cause other people to suffer. Why? If there is meaning in the universe, and especially if the universe is ruled by a beneficent deity, how can this be?
Write an essay of 1,000 words that examines the basic positions of each of the five religious traditions considering these human questions
In your essay, address the following questions:
How does
each
religion respond to the problems of evil and suffering?
How are those responses similar?
In what ways do the responses differ?
What factors account for these differences?
Which way of addressing evil is the most similar to your own? What role does reason play in your personal understanding of evil? How does that overlap or contradict with the major religions' uses of reason in explaining evil?
Assignment 1 Grading Criteria
Maximum Points
Introduce how each of the five religions (Judaism, Christianity, Islam, Hinduism, and Buddhism) responds to or address the problems of evil and suffering.
68
Compare the five religions and identify commonalities or similarities between them in addressing both the problem of evil and the problem of suffering.
40
Compare the five religions and identify differences between the five religions and how they address the problem of evil and the problem of suffering.
40
Discuss the factors that account for these differences in how the five religions address the problem of evil and the problem of suffering.
40
Describe which way of addressing evil is the most similar to the student's personal belief system. What role does reason play in your personal understanding of evil? How does that overlap or contradict with the major religions' uses of reason in explaining evil?
48
Style (8 points):
Tone, audience, and word choice
Organization (16 points):
Introduction, transitions, and conclusion
Usage and Mechanics (16 points):
Grammar, spelling, and sentence structure
APA Elements (24 points):
In-text citations and references, paraphrasing, and appropriate use of quotations and other elements of style
64
Total:
300
.
Assignment 1 The Primary Care ClinicDue Week 4 and worth 160 poin.docxdaniatrappit
Assignment 1: The Primary Care Clinic
Due Week 4 and worth 160 points
You are the manager of a new primary care clinic located about twenty five (25) miles outside of a small city (population of 50,000). With five (5) family physicians, two (2) nurse practitioners, two (2) physicians’ assistants (PAs), and twenty (20) clinical support staff consisting of RNs, LPNs, and CMAs, the clinic provides primary care services to a diverse community of people living and working outside the city limits. Originally a rural area, the community has been growing and now includes promising opportunities in employment, education, and comfortable living spaces for young families. However, there are still many residents who struggle to make ends meet with older farms that have belonged to families for generations.
The central city includes two (2) large acute care facilities, and one (1) tertiary care facility that is known for its excellent pulmonary care. Both acute care hospitals provide the usual services such as labor and delivery, outpatient surgery, chronic diseases care, etc. and have fully equipped ancillary departments, such as lab and radiology. Up until this point, the residents have used the facilities’ emergency departments for routine illnesses and conditions when their private physicians were not readily available.
Write a five to seven (5-7) page paper in which you:
Analyze some of the key social, political, and economic factors that have led to the proliferation of urgent care facilities and primary care practices over the last 20-30 years.
Create a comprehensive mission statement for the clinic, and discuss how it will facilitate the provision of quality services.
Analyze and discuss one (1) or more directions the clinic might take to grow its business. Determine what factors you would consider when deciding what services to provide in-house and which ones to affiliate with other institutions.
Decide how you will determine if the clinic is meeting its goals. Identify three (3) performance measurements you could use to evaluate the success of the clinic’s services. Begin by naming a goal, and then identify a quantifiable measurement you could use for each to determine if you are coming close or falling short of the goal.
Determine how you would then address whatever opportunities for improvement seem to exist and what processes you would put in place.
Use at least three (3) quality resources in this assignment.
Note:
Wikipedia and similar Websites do not qualify as quality resources.
Format your assignment according to the following formatting requirements:
Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
Include a reference page. Citations and references must follow APA format. The reference page is n.
Assignment 1 the sociological viewpoint toward social problems (Due.docxdaniatrappit
Assignment 1: the sociological viewpoint toward social problems (Due Week 2)
Overview
One of the most crucial components to this course concerns addressing social problems in society from a sociological viewpoint as opposed to a strictly policy-oriented, psychological, or criminal justice viewpoint. Although many different viewpoints in social science are valid and have a lot of importance, it is equally important for us to understand how sociology looks at the nature of social problems in society today. This paper will enable us to explore why certain social problems seem to be regarded as more significant than others. Our job will be in defining the sociological viewpoint, and choosing one social problem that we think is of high importance. We will build upon the topic we choose in this paper for our second and third writing assignments.
Instructions
Construct a 2-4 page paper that fully explores each of the following areas:
1)
Citing our textbook material, explain how the sociological approach toward social problems differs from other approaches. Why are certain problems considered significant and others are not?
2)
Next, choose one social problem that exists in society that you think is particularly serious, and explain it in sociological terms. This social problem should be measurable in some statistical way. (Is it increasing, and if so, how? Among which groups of people, and for how long, etc.?)
3)
What might be one important way in which the social problem is currently being addressed in society?
4)
Please define and identify at least four concepts from our text relevant to your chosen social problem.
5)
Analyze the way in which these concepts help us better understand the nature of the social problem you are discussing.
Don’t forget to include proper APA-style citation and reference. (Assignment One is worth 10% of the total grade.)
.
Assignment 1 The Role of Weak Institutions in Underdevelopment .docxdaniatrappit
Assignment 1: The Role of Weak Institutions in Underdevelopment
Due Week 4 and worth 200 points
1.
Use the Internet to research one developing nation from the list at the bottom of this paragraph. Your research should include an examination of the effects that the distribution of foreign aid can have on a developing country, as well as the material covered by the Webtext and lectures in Weeks 1 through 3.
Countries you may write about are as follows and no other country will be acceptable. Note: Haiti, Rwanda, Sudan, Egypt, Iraq, Sierra Leone and Columbia are
not
on this list.
Middle East
Libya
Gaza
Lebanon
Africa
The Central African Republic
Mozambique
Liberia
Zimbabwe (after transition from Rhodesia)
Latin America
Venezuela
East Asia, Southeast and Southwest Asia
Japan (after WWII)
India or Pakistan after the 1971 war over Bangladesh
Vietnam
Europe
Germany (after WWII)
Kosovo
Ukraine
2.
Write
at least a three page
research paper in which you:
Identify the weak institutions that make it so difficult to advance development in the Third World country that you have selected.
Support your response with concrete examples of each of the results that you have cited.
Analyze the specific actions that the leadership of the selected country has taken, through the use of its foreign aid from donor nations and international lending institutions, to relieve the severe problems caused by institutional failure and conflict.
Discuss whether or not the state’s internal institutions are working to improve development in the selected country. Support your response with examples.
Use at least five good academic resources in this assignment, excluding
Wikipedia, blogs, dictionaries, encyclopedias and other nonacademic material. Approval of resources is at the instructor's discretion.
3.
When referencing the selected resources, please use the following format:
Webtext Format:
Name of the author. Name of title. Retrieved from website URL.
Example:
Soomo.
Understanding Development
[Webtext]. Retrieved from
http://www.webtexts.com/courses/9218-cathey
.
Lecture Format:
Name of the Author. Name of the lecture [lecture type]. Retrieved from lecture URL.
Example:
Strayer University. (2013).
Understanding Development
[PowerPoint slides]. Retrieved from
https://blackboard.strayer.edu/bbcswebdav/institution/SOC/300/1136/Week1/lecture/story.html
.
Internet Resources:
Author's Name. (Date of publication).
Title of the resource
. Retrieved from website URL.
Example:
Westwald, Eric. (2014).
Portraits of People Living on a Dollar a Day
. Retrieved from
http://www.motherjones.com/mixed-media/2014/04/living-on-a-dollar-a-day-photos-renee-byer-thomas-nazario
.
4.
Your assignment must follow these formatting requirements:
Contain no abstract and be at least
three pages of written text
in length, excluding tables and graphs.
Be typed, double spaced, using Times New Roman font (size 12), with on.
Assignment 1 White-Collar CrimeVictor and John work as software i.docxdaniatrappit
Assignment 1: White-Collar Crime
Victor and John work as software installers and program developers in the computer division of the Social Security Administration (SSA). SSA purchased software which was customarily installed by both Victor and John. SSA was licensed to make copies of the software for use by their employees during their employment, but not for resale to the public or for profit.
Victor and John are also partners in a small computer business. Victor started using some SSA software in his business, without the knowledge or consent of SSA. He told John that he would use it only for testing and not for profit. However, the "testing" of the software generated profit for their business. John did not want to continue using the software without SSA consent. Victor believed the SSA would not grant permission and convinced John not to disclose their secret use of the software.
Research business law in regard to software use using your textbook, the Argosy University online library resources, and the Internet. Based on the facts of the case and research, respond to the following questions:
What white-collar crimes, if any, did Victor and John commit? Explain each individual's crime separately.
What ethical leadership and management violation has Victor committed? Explain.
What legal protection is available to John if he decides to inform the SSA about the software use? Explain.
By
Saturday, December 12, 2015
, post your response to the appropriate
Discussion Area
. Through
Wednesday, December 16, 2015
, review and comment on at least two peers' responses.
Use the
Respond
link to post responses and
.
Assignment 1 Special Interest GroupsGroups advancing specific.docxdaniatrappit
Assignment 1: Special Interest Groups
Groups advancing specific viewpoints or interests use lobbying and other methods of persuasion to influence political policies and decisions. They often have the financial resources to make contributions.
Research special interest groups in U.S. politics using your textbook, the Argosy University online library resources, and the Internet. Based on your research, respond to any one item below:
Many successful interest groups are associated with highly educated, upper-income groups. Which voices of less educated and lower-income groups do you think have the strongest impact on American opinions and on decision makers?
Compare the political parties’ impact on the government with the impact of interest groups.
Write your response in 150–200 words.
By
Saturday, February 27, 2016
, post your response to the appropriate
Discussion Area
. Through
Wednesday, March 2, 2016
, review and comment on at least two peers’ responses.
.
Assignment 1 Should the U.S. Convert to a Zero Personal Income Ta.docxdaniatrappit
Assignment 1: Should the U.S. Convert to a Zero Personal Income Tax?
In a recent news article located at
http://www.nbcnews.com/business/economy/heres-where-your-federal-income-tax-dollars-go-f654971
NBC News reported that the U.S. Government spends $3.6 trillion per year to fund Social Security, Medicare, homeland defense and safety, education, transportation, and the interest on debt obligations. In spite of the services and benefits that the government provides, many taxpayers dread paying income taxes but consider them a necessary evil. Consequently, there is much debate about the inequities contained within the tax code, due to tax shelters and tax credits provided to some taxpayers which thereby increase the tax burden on others.
Using the internet, research at least two (2) countries that have a zero income tax rate.
Write a four to five (4-5) page paper in which you:
Analyze the way in which the two (2) countries that you have researched provide services and benefits to its citizens without collecting personal income taxes.
For the countries that you have chosen, determine whether or not he U.S. could adopt their taxation model without reducing its total amount of revenue generated by collecting personal income taxes from individuals and business. Justify your response.
Suggest at least three (3) advantages and three (3) disadvantages of the U.S. adopting a zero income tax model. Provide a rationale for your response.
Create a proposal for where the revenue would be derived if the U.S. were to adopt a zero income tax model. In your response, provide specific recommendations concerning the following:
The prosed tax base.
Whether or not tax payers at certain income levels should be exempt from taxations.
The Primary way in which the IRS would calculate the tax rate in order to ensure that the same level of tax revenue would still be collected.
The primary way in which your plan will achieve equity.
Speculate on the primary way in which the federal government could make up any shortfalls if it does not collect its targeted revenue from person income taxes, and ascertain the most significant way in which the U.S. Department of the Treasury, through the IRS, can still adhere to its fiscal and monetary policies. Justify your response.
Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes ass.
Assignment 1 Resource and Competitive Position AnalysisUsing your.docxdaniatrappit
Assignment 1: Resource and Competitive Position Analysis
Using your text book, the AUO library and the Internet, research Panera Bread Company.
You have been hired by Panera Bread Company as a consultant to assess their internal and external environments in relation to their current competitive strategy. You are scheduled to meet executives at Panera Bread this week to discuss your assessment and recommendations. In preparation for your meeting, discuss the following in 2-3 pages:
Prepare a SWOT analysis of Panera Bread and discuss what your analysis revealed about the overall attractiveness of the company’s situation.
Does the company possess core competencies or distinctive competencies? Support your response with examples.
What recommendations will you provide to the executives regarding the actions Panera Bread needs to take to strengthen its competitive position?
By
Wednesday, September 2, 2015
Provided a comprehensive SWOT analysis and explained the company’s overall attractiveness of their situation.
40
Examined and explained the company’s core competencies and/or distinctive competencies.
30
Demonstrated specific recommendations based upon findings that strengthen their competitive position.
20
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
.
Assignment 1 Research PaperDue Week 3 and worth 200 points.docxdaniatrappit
Assignment 1: Research Paper
Due Week 3 and worth 200 points
Use the Internet or Strayer databases to research one (1) transnational crime as it applies to two (2) different countries of your own choosing.
Write a two to three (2-3) page paper in which you:
Review one (1) transnational crime.
Compare and contrast the two (2) countries for their definition of the crime, crime rate, and tools used to measure the crime.
Determine each country’s legal traditions and their major influences on crime definition, rate, and measurement.
Examine the extent to which crime statistics compiled in different countries can adequately be compared. Provide support for the response.
Use at least three (3) quality references.
Note:
Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Describe the nature of globalization, and assess the aims and methods of comparative criminal justice and criminology.
Explain the nature and extent of various types of transnational crime.
Describe the principles of the four (4) major legal traditions and types of legal systems around the world.
Use technology and information resources to research comparative perspectives in criminal justice.
Write clearly and concisely about criminal justice topics using proper writing mechanics and APA style conventions.
Click
here
to view the grading rubric for this assignment.
.
Assignment 1 RaceAs you work in the human services delivery secto.docxdaniatrappit
Assignment 1: Race
As you work in the human services delivery sector, you will encounter people (both clients and colleagues) from different racial backgrounds.
In this assignment, you will critically think about how racial differences can impact the work equation between a service delivery provider and a service delivery recipient and also between the agency staff members.
Tasks:
Given what you have learned in
Module 2
regarding race as socially constructed versus biologically constructed, post your responses to the following:
Discuss whether there is a difference between the two.
Elaborate on how race impacts the work equation between a service delivery provider and a service delivery recipient.
Discuss how racial diversity impacts the work equation between agency staff members. Be specific in your responses and illustrate using examples. Support your points using scholarly sources.
Submission Details:
By
Saturday, October 10, 2015
, post your responses to this
Discussion Area
. Support your assumptions by citing reputable source material used for this discussion in APA format.
Through
Wednesday, October 14, 2015
, respond to at least two of your classmates' posts, commenting on whether you agree with their position. Incorporate course content into your response posts to demonstrate your critical thinking skills with regard to the material covered in this module.
.
Assignment 1 Political Belief Profile The relationship betwee.docxdaniatrappit
Assignment 1: Political Belief Profile
The relationship between public opinion and political participation raises many questions associated with how the public thinks, why they behave in the manner they do, and what outcomes in the form of ideological expressions will probably tak
e place because of citizens’ behavior in the political scenario. Essentially, “who, what, and where” issues again surface in response to evaluation of political socialization.
Political socialization may be expressed in a singular way, depending on the issue of concern, but it is not derived from any single impact throughout the life of American voters and nonvoters. Qualities and conditions such as gender, race, economic status, education, and religion impact voter behaviors. Indeed, whether or not an individual votes, or takes part in any of the varied available options for participation, is closely allied with the political socialization of individuals and even entire socioeconomic groups.
The Political Compass Web site (
http://www.politicalcompass.org
) offers a self-test that helps you analyze your personal political views on what the test authors call a “left–right” scale. Take the test and review your results to see where you stand on the economic scale and the social scale. Discuss the results using the following questions:
Did your “test result” match what you thought were your political beliefs?
What is “politically correct” thinking? Give examples of what might be considered “politically correct” and “politically incorrect.”
To what degree do you think your values and beliefs represent the norms, values, and traditions of society? Define your answer using the following Likert scale—extremely common, common, moderately common, uncommon, and extremely uncommon.
Write your response in 150–200 words.
By
Saturday, March 5, 2016
, post your response to the appropriate
Discussion Area
. Through
Wednesday, March 9, 2016
, review and comment on at least three peers’ responses.
.
Assignment 1 Procedural Law and the Bill of RightsDue Week 4 and .docxdaniatrappit
Assignment 1: Procedural Law and the Bill of Rights
Due Week 4 and worth 200 points
The Bill of Rights finds its roots in documents such as the British Magna Carta of 1215 AD. It was one of the first documents that provided the common man independence from a monarch. It did imply that the federal government’s law dominated all others; however, it gave each state control of any laws outside of those reserved to the federal government. The Bill of Rights acts as a blueprint that every individual state uses to protect the rights of individual citizens. In this assignment, you will utilize the various concepts found in the Bill of Rights to provide the foundation of the various sections of the question.
Write a four to six (4-6) page paper in which you:
Compare and contrast two (2) of the sources of rights and fundamental principles found in the United States’ legal system as outlined by the text.
Critically analyze and discuss two (2) steps of the criminal justice process from arrest to imprisonment.
Identify and discuss the particular amendment related to arrest, search and seizures.
Compare and contrast the concepts of probable cause and reasonable suspicion. In your own words, explain how they are similar or different.
Examine and discuss the two (2) examples in which the exclusionary rule may not apply.
Identify and discuss one (1) contemporary issue or case law related to the use of force.
Use at least four (4) quality references.
Note:
Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Research and analyze procedures governing the process of arrest through trial.
Critically debate the Constitutional safeguards of key Amendments with specific attention to the 4th, 5th, 6th, and 14th Amendments.
Describe the difference between searchers, warrantless searches, and stops.
Use technology and information resources to research issues in the criminal procedure.
Write clearly and concisely about the criminal procedure using proper writing mechanics.
Click here
to view the grading rubric for this assignment.
.
Assignment 1 Objectives Log in to and out of a Linux system. U.docxdaniatrappit
Assignment 1 Objectives
Log in to and out of a Linux system.
Use Bash shell commands to navigate the directory tree structure and view files.
Use Bash shell commands to create, copy, move, delete, and rename files and directories.
Use globbing wildcards * and ? to manipulate groups of files or directories.
Use
chmod
command to change permission attributes on files and directories.
Create and extract tarballs using
tar
,
gzip
, and
bzip2
.
Use
man
and online help to learn about Bash shell commands.
Practice I/O redirection using <, >, and |.
Use the GCC C compiler to compile a C program.
.
Assignment 1 Linux GUIDue Week 2 and worth 90 pointsAs explaine.docxdaniatrappit
Assignment 1: Linux GUI
Due Week 2 and worth 90 points
As explained in the textbook, UNIX / Linux initially only provided a command line interface for interaction with the operating system (OS). The introduction of a Graphical User Interface (GUI) to UNIX / Linux OS makes it easier to administer a Linux system.
.
Assignment 1 LASA 2—Exceptionality PresentationIn this course, yo.docxdaniatrappit
Assignment 1: LASA 2—Exceptionality Presentation
In this course, you have learned about a range of exceptionalities in children. For this assignment, you will have the opportunity to gain a more in-depth understanding of a particular exceptionality.
The local public school has asked you to give a presentation to parents or teachers about a specific exceptionality of your choice.
The presentation should cover at least two peer-reviewed articles. Select an exceptionality for this assignment and provide the following information in your presentation:
Describe the exceptionality, including its identification and assessment.
Explain the incidence of exceptionality in children, including known causes or those hypothesized in peer-reviewed research.
Describe the cultural considerations in identification, assessment, and intervention.
Hypothesize the prognosis.
Recommend interventions for the following areas:
At school
In the community
At home
From early childhood through transition into adulthood
While developing the presentation, keep in mind individual differences and strengths, culturally and linguistically diverse populations, and ethical or legal issues in identification, assessment, and intervention. Be sure to include detailed speaker notes to accompany each slide to elaborate on the talking points being raised in the slide.
Use the accompanying PowerPoint presentation tip list to assist in formatting the presentation and speaker’s notes. Be sure to include a title slide and a slide with your references. All citations and the reference list should follow APA format.
Click here
to review some useful tips for an effective slideshow.
Develop a 15–20-slide presentation in PowerPoint (not counting the title and reference list slides). Provide detailed speaker notes for each slide of your presentation, which include the main talking points for the topic addressed in the slide. Apply APA standards to citation of sources
.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
1. Volume:
· Vprism = Bh
· Vcylinder = πr2h
· Vcone = 1⁄3πr2h
· Vsphere = 4⁄3πr3
· Vpyramid = 1⁄3Bh
Surface Area
· SAcylinder = 2πrh + 2πr2
· SAcone = πr2 + πr√r2 + h2
· SAsphere = 4πr2
Question 1 (1 point)
What is the name of the category of polygons that has 7 sides.
Question 1 options:
1)
Triangle
2)
pentagon
3)
hexagon
4)
octagon
5)
Quadrilateral
2. 6)
heptagon
Question 2 (1 point)
What is the name for the group of quadrilaterals for whom all
four angles are 90° (and no other restrictions)?
Question 2 options:
1)
rectangle
2)
trapezoid
3)
rhombus
4)
square
5)
parallelogram
Question 3 (1 point)
What is the perimeter of the shape below, given a = 5.85, b =
6.82, c = 8.34, d = 5.88, e = 6.65, f = 8.13, g = 9.65
3. image not to scale; do not round
Your Answer:
Question 3 options:
Answer
Question 4 (1 point)
What is the perimeter of the shape below, given a = 10.39, b =
10.42, c = 7.23, d = 4.57
image not to scale; do not round
Your Answer:
Question 4 options:
Answer
Question 5 (1 point)
What is the perimeter of the shape below, given a = 4.91, b =
1.39, c = 3.59
image not to scale; do not round
Your Answer:
Question 5 options:
AnswerQuestion 6 (1 point)
What is the perimeter of the shape below, given a = 9.66, b =
9.91, c = 6.34, d = 6.14, e = 6.47, f = 6.15, g = 8.10, h = 1.46
image not to scale; do not round
Your Answer:
4. Question 6 options:
AnswerQuestion 7 (1 point)
What is the area of a triangle with a base length of 22.8 and an
altitude of 19.0?
(round to 2 decimal places as needed)
Your Answer:
Question 7 options:
AnswerQuestion 8 (1 point)
What is the area of a rectangle with length of 8.9 and height of
22.9?
(Round to 2 decimal places as needed)
Your Answer:
Question 8 options:
AnswerQuestion 9 (1 point)
What is the circumference of a circle whose diameter is 13.5.
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 9 options:
Answer
Given a square with side length of 15.7, what is its area?
(round to 2 decimal places as needed)
Your Answer:
Question 10 options:
AnswerQuestion 11 (1 point)
5. What is the surface area of a right circular cylinder whose
base's radius is 15.6, and height is 17.8?
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 11 options:
AnswerQuestion 12 (1 point)
What is the surface area of a sphere whose radius is 14.8?
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 12 options:
AnswerQuestion 13 (1 point)
What is the volume of a rectangular solid (also called a right
rectangular prism) with height of 13.6, width of 11.8, and depth
of 12.2
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 13 options:
AnswerQuestion 14 (1 point)
What is the volume of a sphere whose diameter is 18.9?
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 14 options:
AnswerQuestion 15 (1 point)
6. What is the volume of a right circular cylinder with its base's
radius of 14.0 and height of 16.4?
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 15 options:
Answer
image2.gif
image3.wmf
image4.gif
image5.gif
image6.gif
image1.wmf
Marketing Plan
Company A
Marketing Management
7. Dr. Ronnie Gao
Company A Marketing Plan 2
Table of Contents
TABLE OF CONTENTS 2
INTRODUCTION AND OBJECTIVES: 4
BACKGROUND 4
OBJECTIVES 4
SITUATIONAL ANALYSIS 5
9. AMERICAN PACKAGE 20
CABIN PACKAGE #1 (WEEKLY RENTALS) 20
CABIN PACKAGE #2 (DAILY RENTALS) 21
RESOLUTE ISLAND OUTPOST 21
GUIDED FISHING TRIPS 21
CUSTOM TRIPS 21
INTEGRATED MARKETING COMMUNICATION STRATEGY
23
Company A Marketing Plan 3
ADVERTISING 23
PUBLIC RELATIONS 28
PERSONAL SELLING 29
SALES PROMOTION 30
DISTRIBUTION STRATEGY 33
IMPLEMENTATION 34
BIBLIOGRAPHY 35
APPENDIX A 36
APPENDIX B 38
10. Company A Marketing Plan 4
Introduction and Objectives:
Background
Company A is a family-owned fishing camp located 15 minutes
east of K. City,
Ontario on Lake A. This location provides them the opportunity
to offer several services
such as weekly cabin rentals, a fully licenced restaurant, guided
fishing and hunting trips,
and a full service marina. Company A has been operating for
over forty years since being
founded in 1971. Since the beginning the Company A have been
forming life long
friendships with their guests and the camp now has four
generations of loyal clientele.
Along with returning guests every year Company A also
welcomes new guests, and hosts
11. various events, such as weddings, fundraisers, and conferences
throughout the year.
Company A has a strong dedication to customer service, which
has helped them
grow their client base over the years. This commitment is
reflected in their mission
statement:
“Our mission is to provide our guests with an unforgettable
experience. We do this
by building and maintaining personal relationships with our
guests and customers
while delivering outstanding customer service and offering
exceptional amenities all
at one of the most pristine locations on Lake A.”
Company A works hard to offer an unforgettable experience to
all its guests and
hopes that they return for many years to enjoy the lifestyle that
the Company A have built
their business around.
Objectives
12. o The corporate market offers Company A the opportunity to
cater to higher
income individuals, which in turn translates to higher revenue
for the
camp.
o The goal is to add two or three new corporate accounts a year,
which will
provide a drastic increase in revenue and the opportunity to sell
multiple
services to one group.
Company A Marketing Plan 5
season by 15%.
o The first two weeks of July and the last two weeks of August
typically
have a lower occupancy rate. Increasing the number of guests
during this
time will have a large impact on revenue and help increase cash
flow
during the earlier part of the season.
13. o Increasing the restaurant sales will help more effectively use
human
resources and capitalize on one of the higher margin and higher
volume
aspects of the business. The facilities, equipment, and staff are
all in place
and capable of handling higher volume. Marketing efforts just
need to be
made to increase traffic.
Situational Analysis
Internal Strengths and Weaknesses:
Strengths
licenced restaurant, a
full service marina, and guided fishing and hunting trips
in the world; very
close to the town
and to the wilderness
14. -Fi, marina, beach, beaver pond, and
hiking trails
Weaknesses
-dated promotional efforts (old advertisements and
advertising mostly limited
to radio).
in May to Labour
Day weekend in September.
f
ts due to the amount of required staff,
utilities, and regular
maintenance.
15. Commented [AU1]: Good quantified objectives. You may
also like to briefly discuss how these objectives were reached
(i.e., to justify these objective decisions).
Company A Marketing Plan 6
External Opportunities and Threats
Opportunities
seasonal docking spots and
increase revenue
nment
events
analysis, inventory
management, and in depth sales reports
is becoming globally recognized as a world class
fishing lake and boating
destination
16. Threats
ncontrollable factors heavily effect
business
Natural Resources
species and impending
threat of lowering limits)
Social, Economic, Demographic, Political, Legal, Financial
Analysis,
Technological, and Ecological Threats
Social
get upset when guests
keep trophy fish.
Demographic
environment. The
17. main demographic consisted of conservative upper middle class
US residents.
However this population is aging and the new generations have
different views on
politics, faith, and family.
Economic
American guests get
much better value.
spend money on
vacations and helping increase the number of reservations over
the last couple
years.
Political, Legal, Financial
are becoming
difficult to comply with and often unreasonable. Following
desired safety
standards can have huge impact on productivity (lowering
productivity)
Commented [AU2]: For parsimony purpose, you may like
18. to change the title to Macro-environment Analysis
Company A Marketing Plan 7
resources to
enforcement causing the sustainability of fish and wildlife
levels to be questioned.
City MP and a close
friend to camp owner Al A. He offers a listening ear to local
business and how the
government can help manage the natural resources in Lake A
area so that it can
positively affect the tourism industry.
Technological
using technology to
their advantage.
strong impression
on social media.
19. being developed.
t of sale system that the ownership
is having difficulty
using and has not taken advantage of all the features it offers.
Ecological
long-term effect on the
fishing industry on Lake A.
properly regulated commercial fishing harms the fish
population.
customers (recycling services
are not offered by local government).
ecological threat.
Customer Value Analysis
The Company A currently has two typical customer groups.
They are families
who come for a summer vacation, or groups of friends who go
on fishing trip together.
20. The majority of the guests come from Midwestern area of the
United States. Company A
hosts many guests from Illinois, Minnesota, Iowa, Wisconsin,
Colorado, South Dakota,
and Indiana. Many guests have been faithfully retuning annually
for many years,
including the families of the very first guests, who first stayed
at Company A over forty
years ago.
The customer loyalty is a testament to the strength of the
relationships that the
camp owners have built with their guests over the years.
Typically guests have mid to
Company A Marketing Plan 8
high incomes, and conservative political views. This similarity
between customers helps
create an inviting community that guest’s value being a part of.
The value customers receive at Company A is exceptional.
While the prices may
be slightly higher than competing resorts, the amenities and
customer service provide
21. much higher value for costumers. Guests constantly praise the
camp for their exceptional
service and as it is a key part of every guests stay. The
combination of services Company
A offers allows it to provide the best experience and value,
which keep guests returning
year after year. Company A is an important part of many
families’ summer traditions.
Industry-Competitor Analysis
Company A has several competitors that offer almost identical
services. The
points-of-parity among these camps include guided fishing
trips, a marina, cabin rentals,
a restaurant, and boat rentals. Both local and regional
competitors overlap in regards to
target market. Appendix A shows information about competitors
located between 15 and
100 kilometers away from Company A. Location, services
offered, target market, price
comparison and points-of-difference are listed.
The main competitors are those located closest to Company A.
They are
Competitor A, Competitor B and Competitor C. A couple of
22. camps in Manitoba and
Northern Ontario are considered main competitors because they
share the same target
markets as Company A. Despite their distance from the US,
camps like Canada Fly-In
Outposts, Halley’s Camps, and Anderson’s Lodge, offer
vacations to their American
customers at reasonable rates. Totem Resorts, which are close to
Company A, are
considered a direct competitor because their prices are
considerably higher than Company
Company A Marketing Plan 9
A, and they target a higher income customer. Totem Resort is
the only camp that is
currently targeting Corporate Customers.
Perceptual Map
Organization Capabilities Strategy
Company A has several strengths that work strongly to their
advantage. The
owners are long standing members of the local community and
23. have a deep network of
friends and acquaintances in the surrounding area. The camp
owners are very relational
which has allowed them to build long lasting relationships with
their guests. The services
that Company A offers pair together well and functions so that
guests and customers can
take advantage of a several services during their stay. By
offering such a combination of
services Company A is able to leverage them into packages that
help increase value and
Commented [AU3]: How are these strengths different
from the Strengths you discussed at the SWOT analyses? In
this part, you may like to focus your organizational
capabilities discussion on a customer value perspective, i.e.,
what are the value propositions your company has for your
target customers, and how they match the customer needs
and wants.
Company A Marketing Plan 10
revenue. Along with an attractive product offering Company A
24. is located in on one of the
most prime pieces of real estate on Lake A. Their location
offers sheltered boat docking,
a large sand beach with a southern exposure, and unmatched
views of the lake.
Additionally they are only fifteen minutes from the closest
town, K. City Ontario, and
five minutes from a gas station/convenience/liquor store.
The staff at Company A are trained so they learn a wide variety
of skills that
allows them to provide excellent customer services. From the
moment customers arrive
they are greeted and offered assistance with anything they may
need. Throughout their
stay the staff are observing their behaviour to anticipate their
needs and meet them before
the customer asks for assistance.
Segmentation Strategy
The fishing camp industry has a very diverse market. With some
customers
looking for a place where they can use their highly developed
fishing techniques, to
25. customers who have never gone fishing before and might only
do it once in their lifetime.
Something most guests’ share is that they travel in groups,
mainly small or medium
groups of 4-8 people. While the group sizes are similar the
needs and expectations of
each type of customers choosing or coming to any fishing camps
are unique.
Five market segments were identified for the fishing camp
industry: multi-
generational male groups, adult groups, families with children,
local and summer
residents, and corporations. The segments were determined by
the behaviour and
motivations of its members and their characteristics are
explained in the following
paragraphs.
Commented [AU4]: You need to clearly mention the
segmentation variable(s) you used to reach these five
segments. A detailed description of the segmentation process
is desired.
26. Company A Marketing Plan 11
Multi-generational male groups are customers that are fairly
experienced anglers
that have been fishing for years. These groups typically include
two or three different
generations of males: grandfather, father, and children. Fishing
trips have become a
family tradition and are an activity that these men enjoy doing
together. These groups
usually have their own equipment; they do not require a guide
or much assistance. Male
generational groups are low maintenance for the camp, but they
have higher expectations.
They will assume that all members of staff are knowledgeable in
fishing, hunting, or
other activities available in the camp. This is the most common
type of customer and they
will judge their experience in the camp based on the success of
their fishing and the
staff’s expertise. This segment is loyal and appreciates informal
interaction and
familiarity with camp staff members.
Another market segment is the families with children. This
segment includes a
27. family with kids usually less than 18 years of age. This group
likely includes a member
that has been on a fishing trip before, which is usually the
father. Other members of the
family may or may not be interested in fishing and will take
advantage of some of the
camp’s other amenities that don’t require them to fish. This
segment will have more
interaction with staff members. Their experience in the camp
will be judged by their
overall experience with staff, accommodations, the restaurant,
and other facilities rather
than solely the fishing experience.
Adult groups include male groups or mixed-gender groups. This
market segment
is looking to have fun while doing an outdoor activity, either
fishing, boating, or water
sports. Members of the adult segment are mostly men between
25-60 years old, woman in
this group ages is mainly between 30-45 years old. They have a
little experience with
Company A Marketing Plan 12
28. these activities but their main focus is to have a good time. The
needs and expectations of
is a mix between those of the families with children and multi
generational segments.
Therefore, both their interaction with staff members and their
success while fishing will
determine their overall satisfaction with the camp they visit.
Summer residents and locals represent two different segments
but share the same
characteristics during the summer. Summer residents are
temporary but frequent visitors
that know the area that still expect to be treated as guests, not
strangers. They appreciate
being recognized by staff and feeling that they are being
welcome “home” whenever they
come back to town. Locals are used to the floating residents
coming to town on a
seasonal basis. They will not be staying at the camp, but will
use other services at the
camp such as the marina or restaurant. Both local and summer
residents are familiar with
the industry and will appreciate aggregated value without any
extra charge, similar to the
29. multi-generation segment.
Corporations represent a small, but very profitable segment.
One business
customer can bring enough people to get the camp to full
capacity, and yet, it is easier to
manage as bill and other services are dealt with only a few
people. The expectations of
this group are higher in regards to professionalism and
organization from staff members.
Providing service to this segment involves more coordination
among staff members and
management. This segment is aware that it represents a
significant income for the camp,
so will try to negotiate pricing and will look for customized
service. Due to its large size,
this segment is highly profitable if it is appropriately managed
and operations flow
smoothly, without neglecting other customers.
Company A Marketing Plan 13
Company A will be targeting three of the five segments:
families with children,
local and summer residents and corporations. One of Company
30. A core competencies is
customer service, and these three segments value this attribute
more than the other ones.
Local and summer residents will be attracted to the camp’s
restaurant and marina.
Families with children will find staff members ready to help
them make the best of their
stay. They will also enjoy the restaurant and the close proximity
to K. City, which
provides more activities for guests who are not fishing
enthusiast. Corporations will find
staff willing to make adaptations for their stay and packages
that are appealing to
managers. Each segment will have a specific target strategy.
Targeting Strategy
Target Market 1: Families with Children
Families with children represent a new market segment that
Company A can
target. Young families seeking a summer vacation location
should choose Company A
because its facilities provide excellent family friendly activities
for all ages.
31. The main competitors for this target market include Halley’s
Camps, Competitor C, and
Competitor A. Judging by the image each of these places reflect
on their websites, they
seem to be targeting families, specifically, families that are
looking for a calm outdoor
vacation destination. Other camps tend to focus mainly on
attracting men who are hobby
anglers. Redden’s and Halley’s Camps offer the options for
hunting which is the main
point-of-difference from Company A. Competitor A offers some
of the same features as
Company A, but does not have a restaurant and marina, which
are services desired by this
target market, giving Company A a competitive advantage.
Commented [AU5]: Great to see that you properly
justified your targeting decision.
Company A Marketing Plan 14
Target Market 2: Summer Residents and Visitors
The population for K. City Ontario increases from 15,000
32. residents in the winter
and then doubles during the summer months.1 This huge influx
in population is because
the area is a popular cottage destination. Targeting the local and
summer residents will
drive traffic to the camps restaurant and marina.
For this target market Company A faces many competitors. In
this case other resorts
are not the direct competition but rather other restaurants,
marinas, and fishing guides
because those are the services this target market requires. There
are several restaurants in
the town of K. City. However there are none east of town or
close to Company A.
Company A is also one of the only restaurants accessible by
water and land, making it an
attractive destination for tourists.
Target Market 3: Corporate Groups
Company A has had success capturing larger accounts when
catering towards
corporate groups. Typically these groups feature between 6-30
or more people. The
33. reason they are a great target market is because their invoices at
the end of the stay are
often much higher because of the volume, and they use more
services. A typical group
will stay for 2-4 days, hire several fishing guides, and eat two
meals in the restaurant as
well as consume several alcoholic beverages every day.2 When
adding all theses services
together it generates a lot of revenue for the business.
Additionally it brings new people
the facility and introduces them to life at Company A, which
often results in private
bookings when they return with their friends or family.
Company A currently caters to a
number of corporate groups every year but the desire is to grow
this market segment by a
few groups annually. Alan A., the camp owner identifies this
market segment as one of
Company A Marketing Plan 15
the most profitable for the camp. The reality is that adding as
little as two new corporate
groups a year can increase revenues by $25,000 - $50,000.
Corporate groups also can
34. help fill vacancy during slower times throughout the season in
spring or fall.
Corporate groups are attracted to the services Company A
offers for a variety of
reasons. They use their stay as an opportunity for a retreat, to
conduct team-building
exercises, or to entertain clients. Company A has the facilities
and equipment to easily
accommodate these types of needs and offer any other services a
corporate group may
need.
Totem Resorts is the main direct competitor for Company A in
this target market.
Totem Resorts offers a wide variety of packages and options
targeted at organizations.
Nonetheless, Company A can satisfy different needs than the
competitor. While Totem
Resorts services and facilities offer more to the customer, its
price is much higher and it
is in a more remote location. Company A provide simple and
quality services at a lower
cost and higher value for customers. This allows the company to
enter and further explore
35. this market segment with promising results.
Brand Positioning Strategy
Company A’ is its own brand name, and this is what the brand
equity will be built
around. The goal is to create a new and improved logo for
Company A that will aid in
differentiating the brand from others, while making merchandise
more appealing. A
strong logo is important as it is the first impression potential
customers have when they
visit the website or see an advertisement. There is not a need for
a Camp mascot or
character due to the size of the organization, because an
enticing slogan can make up for
Company A Marketing Plan 16
it. The current slogan “Come play in our backyard” could be
updated to appeal to a
broader audience.3 A new slogan could be written below all
logos and advertisements to
help catch attention and build an image of the camp. An
alternate option instead or in
36. addition to a new slogan is to add the mantra: Fish, Family, Fun
to Company A’ brand.
This mantra is also short, simple, and memorable, while
accurately communicating the
desired brand image and services offered by Company A.
Having the brand present in
promotional efforts will help promote the fun and friendly
feeling Company A seeks to
communicate.
Through the use of the Company A Fishing Club we are able to
create a brand
community. This is a place where a community of guests and
employees are able to share
their stories, pictures and experiences with fishing and
Company A. This allows guests to
feel connected to the brand while not being at the camp. Shared
experiences will help
bring out memories experienced at Company A and will
hopefully entice guests to return,
and be excited about their return.
The goal of Company A is to communicate how it is a fun,
relaxing and exciting
place to be for all ages. The value proposition Company A
offers to promote this is:
37. Company A ensures a stress free and fun fishing getaway in
which the staff will take care
of all your needs and concerns.
When looking at competitors in the local geographic area, it is
easy to understand
points-of-parity, as they are all fishing camps. It is the points-
of-difference that should be
the center of focus. Many of the other camps offer more hunting
tours. While Company A
offers hunting excursions, they are not very popular activity. A
couple of the competitors
have extra leisure facilities that Company A does not offer.
Competitor A has a sauna and
Commented [AU6]: This is a very good idea, but you may
like to discuss in detail how you will design and implement
it.
Company A Marketing Plan 17
Totem Resorts has a sauna along with a gym with massage
packages. What Company A
offers that not all competitors offer are a restaurant, gas pump,
boat ramp, and beachfront
38. swimming and free canoe rentals. On top of these differences, a
key advantage Company
A has is location. It is the closest camp to town, and therefore is
easy for guests to
accesses all the amenities available in K. City. All of the
points-of-difference are
desirable to customers and deliverable by Company A.
The camp mantra and positioning capture the environment
Company A wishes to
create, and meets the needs of customers. When people are on
vacation, they want to do
something they enjoy doing while being comfortable and
welcomed. It is a goal of the
staff at Company A to take care of all the guests’ needs. If there
is anything they need
before going on a fishing trip, the staff takes care of it. The
guests never have to worry
about untying or tying up their boats because the staff is there
waiting to do it for them.
The staff will even clean and prepare the fish that the guests
catch. The care for the guests
that the staff embodies, help build the family feel of the camp.
The benefit of a small
39. camp allows for guests to get to know each other as well and the
staff. This enhances the
experience by making the vacation more comfortable and
enjoyable. Everyone at the
camp becomes one big family for the duration of the trip. This
is an attractive attribute for
the corporate guests as their corporate employees are able to
relax while bonding as a
group or corporate family.
Product Strategy
Company A offers a variety of products and services, of which
the most
substantial are weekly cabin rentals, a fully licensed restaurant,
a full service marina and
Commented [AU7]: Good discussion.
Company A Marketing Plan 18
bait store, and guided fishing trips. All the products and
services complement each other
and customers usually participate in multiple aspects of the
business. This combination of
services cannot be found anywhere else in the area at a
40. competitive price or a more ideal
location.
Each product and service that is offered has a unique benefit to
the customer. The
weekly cabin rentals provide guests with contemporary
accommodations that offer all the
amenities and comforts of home. Cabins have to sizes, either
three or four people and
depending on the size can accommodate anywhere from four to
eight guests. The Old
Pilots Pub located at Company A offers a variety of dining
options but specializes in
preparing fresh Lake A walleye, a type of fish sought after and
enjoyed by almost
everyone in the area. The marina and bait shop at Company A
are the only ones east of K.
City and one of the only places on the entire lake that offers a
boat launch, fuel, and bait.
There are many fishing guides on the Lake but very few have as
much experience or
credibility the camps main guide, Al A.
Different target markets will take advantage of a different
combination of
41. services. The corporate target market will often utilize all the
service Company A offers
so that they can maximize their time at the camp and have the
best experience possible.
Using all of Company A services is the most costly but it
requires guests to do extremely
little work and instead just relax and enjoy themselves for the
duration of their stay. The
local and summer resident target market will very rarely use the
cabin rentals but instead
spend their time at the restaurant, the marina, or on a guided
fishing trip. Often this target
market just uses one service at a time while occasionally taking
advantage of multiple
services. The families with children target market will rent a
weekly cabin, and purchase
Commented [AU8]: ?
Company A Marketing Plan 19
goods from the marina, but will not as likely eat meals at the
Old Pilots Pub or go on a
guided fishing trip. Instead they will use some of the other
features Company A offers
42. such as the sand beach and hiking trails.
Company A works hard on keeping its customers satisfied
which has resulted in
very low customer complaints. The biggest issues that arise
because of low customer
satisfaction are when the restaurant is really busy the service
gets slow, which causes
impatient customers to be frustrated. A major problem causer is
bad weather, which
unfortunately is out of the control of the staff and management.
When the weather is bad
and guests are stuck inside then it can cause them receive mild
cases of cabin fever.
However the staff works hard and to offers games, big screen
televisions, and free
Internet to help pass them time if the weather is not
cooperating. Throughout the summer
season there are occasional maintenance malfunctions that
require immediate attention
and can risk negatively affecting a guest’s stay. However these
matter are always
attended to quickly to reduce complaints and keep customer
satisfaction high.
Company A product offering provides exceptional value to its
43. guests. The prices
are on the higher end of what similar services are offered by the
competitors but the value
of the services is much higher. Company A provides many
additional benefits to a guest’s
experience, which greatly increases the perceived value of the
service. These benefits
include outstanding customer service, a weekly guest
appreciation fish fry, free bagged
ice, free fish processing, and a life long relationship with the
camp owners that causes
most guests to return year after year.
Customer service is a pivotal part of Company A’s business
model and this
dedication to outstanding service is highlighted in the mission
statement. Customer
Company A Marketing Plan 20
service is provided by training staff to go beyond expectations
to meet guest’s needs.
Since Company A is in the service industry the staff are often
awarded gratuities for their
hard work, which helps motivate them to offer the outstanding
44. service they pride
themselves on. The goal of the staff is to make the guests lives
as easy as possible. The
service expectations are outlined in a detailed training manual,
which all staff are
required to familiarize themselves with so they know what is
expected. Company A has
proven their superior customer service for many years and
continues to use it as a
building block for future success.
Pricing Strategy
Company A currently has different packages available for
purchase, each
including different options and prices. All pricing information
is taken from
CompanyA.com. The packages are as followed:
American Package
45. Cabin Package #1 (Weekly Rentals)
cludes:
Commented [AU9]: Very good product strategy
discussion.
Company A Marketing Plan 21
46. and processing supplies
Cabin Package #2 (Daily Rentals)
Resolute Island Outpost
Guided Fishing Trips
-4 people $90/hour
-6 people $95/hour
-8 $110/hour (maximum 8 people)
47. Custom Trips
-by-case basis
Company A uses a product-quality leadership style when
selecting their price
objectives. Company A believes they are able to offer the
greatest value to their
customers due to the quality of the services they offer. The
pricing of their products and
services are then relative to the quality of said products and
services, while remaining
competitive. By examining the prices and quality of immediate
competitors, Company A
48. will be better prepared to price their own goods and services
relative to competitors.
Company A Marketing Plan 22
Company A aims to be priced in the top 20% of fishing camps
in the area. This is a form
of going rate pricing with an addition of perceived quality.
There is some sensitivity with the pricing, as many of the guests
at Company A
are American, resulting in goods being generally more
expensive north of the border.
Lowering the price is not an option, so in order to make up for
those who complain about
price, Company A must ensure leading customer-service
quality. There are other camps
on the lake that offer similar services, but Company A has an
advantage through superior
service. As many of the customers are loyal customers, price
increases with inflation will
not be enough to deter guests. There is a concern that increasing
the price too
aggressively will result in a decrease in revenue, and therefore
small incremental
49. increases will be preferred. To help avoid cancellations or to
minimize the damage from
cancellations there is a nonrefundable deposit paid by guests
when booking the trip.
The prices at Company A have not been modified in several
years, which must
change as operating costs continue to increase with inflation.
With the new plans to
increase marketing and advertising expense, prices will need to
increase to reflect this.
To estimate costs for future budgets, previous income
statements will be examined to
discover the trends of increasing operating costs. We can also
use this as a basis for
determining how much we need to budget for new advertising
ventures. Much of the
operating expenses of the cabins, boats, and restaurant are fixed
costs and simpler to
estimate. The current plan is to increase prices 1-2% every year.
Implement the returning guest promotion to will help counter
the price increases.
If customers book a trip one year in advance, they will receive
the current year’s price.
Other discounts will be offered through the implementation of
50. the referral program. Commented [AU10]: Were these
initiatives developed by
your group or by the client? Please specify.
Company A Marketing Plan 23
Company A will not offer any introductory pricing options for
first time users because we
are not looking to attract one-time users. Company A is about
building a family of loyal
customers who will be rewarded for returning, not coming once.
The current method of
payment is credit, and booking is done over the phone with a
Company A representative.
The implementation of an online payment and bookings system
will allow customers to
do more of the process themselves if they choose. This will be a
more efficient method
for both customers and Company A employees.
Integrated Marketing Communication Strategy
In the past the typical consumer has learned about Company A
through word of
mouth advertising. New guests and customers come because of a
51. recommendation by a
family member, friend, or colleague. Many times customers will
bring a friend with them
for a week of fishing and then the following season the friend
will return with their
families. Word of mouth has been a powerful tool that has
helped Company A be a
successful business thus far, however more intentional
marketing efforts will have to be
made for the resort to see exponential growth in the future.
With this marketing plan Company A will shift its target market
and begin
focusing on corporate groups, local and summer residents, and
families with children.
This shift will call for a new promotional strategy that focuses
elements of advertising,
public relations, personal selling, and sales promotion to reach
the targeted customers.
Advertising
Current advertising methods that are being used are magazine
ads, radio ads, and
road signs. These forms of advertising have a strong impact but
in a very limited
52. Commented [AU11]: You may like to mention this as a
recommendation in the Executive Summary (ES) part when
you are sending the MP to your client company. I understand
that you do not have an ES part in this version, but adding it
in your client copy will make your MP look more
professional.
Company A Marketing Plan 24
geographical range. This works good for the local and summer
resident target market but
fails to reach the other two target markets.
Current and new advertising methods will be used which are
radio ads,
advertising in local newspapers and magazines, advertising in
fishing magazines, social
media advertising, event sponsorship, and coupons. Ads will be
created by an outside ad
agency to ensure creativity, unbiased and high quality design, as
well as for the higher
probability of reaching communication objectives.
53. Print ads will aim to direct viewers to the camps website which
provides a
platform for communication to begin between the business and
the potential customers.
Additionally the website has all the pertinent information that a
potential customer needs
so that they can learn about the camp and be enticed to purchase
the services that
Company A offers.
Radio Advertising
Advertising on K. City’s two local radio stations CJRL The
Lake 89.5 FM and
Q104 will serve as a way to reach the local and summer resident
target market. This
method of advertising has been used for the past several years
and has proven to be
successful. Radio ads are limited to a certain geographical area
but effectively reach
people in the vicinity. Radio ads are typically low cost and can
be broadcasted frequently,
which gives it a large reach and great value. The ads themselves
can be produced and
modified very quickly and are easily adaptable to promote
54. various events and services
throughout the season. Radio advertising also has high target
market selectivity because
the ads can be broadcasted during certain programing that
attracts a specific listener. For
Company A this means that their ads can be broadcasted at
times when the listener is of
Company A Marketing Plan 25
the desired target market, making it easier to reach multiple
target markets with one
advertisement. Another benefit of radio advertising is the fact
that light magazine and
newspaper readers spend more time listening to the radio. This
means that if print ads do
not reach potential customers there is a good chance the radio
ads will.
Radio ads will be most effective if used through the summer,
which is the busiest
time of the season. Radio ads will be used to target customers
for the resorts restaurant,
the Old Pilots Pub, and the camps fish guiding and marina
services. To be the most
55. successful radio ads will begin in June and peak in July, then
start winding down in
August and finishing by the Labor Day weekend.
Local Newspapers and Magazines
There are several local news publication that offer advertising
opportunities. The K.
City Stuff Magazine and the K. City Daily Minor News are the
two largest publications
with the most circulation.
The K. City Stuff Magazine is published once a year and
showcases events and
businesses in the K. City area, as well as offers coupons to
many local businesses.
Company A could establish a presence in this magazine by
placing a small advertisement,
and offering a coupon for the restaurant. This magazine is really
popular among tourist
because it is a free publication that showcases events and
activities in and around K. City.
It also highlights shopping and dining establishments in the
area. This will help reach the
local and summer residents target market and provide them with
an exposure to a print ad
56. about Company A.
The Daily Minor News is published daily and contains stories
about local news and
events. It is a trusted source of news and a respected
publication. The Daily Minor News
Company A Marketing Plan 26
offers print and online advertising, which are both features
Company A could take
advantage of. Using his newspaper would reach the local and
summer resident target
market. Locals purchase the paper to keep with what is going on
around town while the
summer residents use it to learn about events. The type of ad
created for newspaper
would be a display ad that focuses on the competitive
advantages of the restaurant. These
are the high quality food, the availability of fresh Lake A
walleye, the extensive wildlife
displays, the location accessible by land and water, and the
famous Friday and Saturday
night all you can eat prime rib and fish buffets. Several ads can
be run throughout the
57. summer highlighting different competitive advantages so they
appeal to a broader
audience. The advantages to newspaper advertising are similar
to those of radio
advertising in terms of frequency and reach. However they offer
more opportunity for
creativity and reader involvement. If the ad catches the eye of
the reader then they are
likely to interact with it and process the message it is
communicating and react to it.
Fishing Magazines
Advertising in fishing magazines such as Outdoor Canada,
Sport Fishing, In-
Fisherman, Just Fishing, Real Fishing, or Hooked Magazine will
help inform a broad
audience about our the products Company A offers. The target
market that fishing
magazine ads will focus on is the families with children. The
ads will be created to
communicate the facilities and services offered such as weekly
cabin rentals, guided
fishing trips, all-inclusive packages, and the family friendly
resort. The camps mantra
58. Fish, Family, Fun will be communicated through these ads as
well as the core
competencies. These ads will likely be more expensive then
local advertisements so they
may not be used as frequently. The ideal time to run ads in
fishing magazines is
Company A Marketing Plan 27
throughout the winter months when customers will be planning
a fishing trip for the
upcoming season. However due to the nature of the business and
the reduced cash flow
throughout the off season planning and purchasing ads for the
next season before the
current season may be a good practice to ensure that there is
room in the advertising
budget for such a campaign.
Event Sponsorship
Sponsoring local events is nothing new to Company A; however
making a heavier
sponsorship presence in the community may have a very
positive effect on business.
59. Sponsorship gives the impression of generosity towards the
business owners and creates a
positive feeling about the quality and success of the
organization. Event sponsorship
would target the local and summer resident market and aim to
help establish a brand
name and presence in the community. There are many local
events occurring throughout
the season that offer sponsorship opportunities. Some of these
events are the Bronzeback
Classic Bass tournament, Harbourfest, and the K. City Bass
International.
The Bronzeback Classic is a smaller but while known local
fishing tournament that
lasts two days and draws a hundred fishing teams and hundreds
of spectators. The price
of sponsorship for this event ranges from $250-$1000.
Habourfest is K. City’s largest event every summer, which takes
places on the
August long weekend and draws thousands of visitors.
Harbourfest features three nights
of musical entertainment provided by some of the industries
biggest artists and
60. attendance by thousands of individuals.
The K. City Bass International (KBI) is the areas largest fishing
tournament. It
draws competitors from all over North America. The KBI has a
150 boat field with a top
Commented [AU12]: The above types of advertising are
feasible.
Commented [AU13]: Event sponsorship is actually a form
of PR, so you may like to move it to the following PR
section.
Commented [AU14]: Great to see the numbers you
provided (here and in the following). Please provide the
information sources.
Company A Marketing Plan 28
prize of $25,000. The three day tournament is capped off with
the final weigh in which
features the top ten boats parading through the Whitecap
Pavilion and weighing their fish
in front of thousands of screaming fans. The KBI is also
broadcast on live television
61. across Canada and is one of the most popular events in K. City
every summer. The price
of sponsorship for the KBI ranges from $200-$30,000.
Public Relations
Public relations at Company A have been minimal throughout
the duration of the
businesses life. Company A has a close community of guests
and customers and public
relations do not extend far past this group. New forms of public
relations can and will
need to take place as the camp grows its customer base and
builds brand recognition.
Forms of public relations that Company A can take advantage of
are social media a new
website/social club called the Company A Fishing Club.
Social Media
Company A currently has a well-established prescience on
Facebook. This has
served as an excellent platform to interact with customers and
share news and events
about the camp and the Lake A and Sunset Country area. The
62. response to some of the
camps posted has been outstanding with some posts reaching ten
to thirteen thousand
people. Company A Facebook page is used to create an online
community where guests
and customers can share and interact with each other, as well as
offer a media outlet for
the camp to share photos, videos and news.
Company A also has a prescience on YouTube where it shares
promotional,
educational, and miscellaneous videos that they create. The
video’s are hosted on
YouTube but shared on Facebook so that they reach a broader
audience. YouTube allows
Company A Marketing Plan 29
users to easily share the videos, which is why it was chosen as
the hosting platform for
that type of media.
A social media that is not yet being used but could be
introduced to Company A
followers is Instagram. Instagram is an effective way to share
photos and short videos (15
63. seconds of less). Instagram currently has over 200 million
active users and has content
that is easily shareable with other social networks like Facebook
and Twitter.5 Company
A could use Instagram to share photos of fish, meal specials,
guests, and events around
camp. This will allow current guests to stay in touch and
receive up to date photos and
information as well as showcase the camp to potential
customers who are reviewing it on
social media.
Company A Fishing Club
Company A Fishing Club is an online community where
members can share
photos and stories of their fishing adventures, get up to date
fishing reports and tips, and
be a part of a exclusive club that receives special promotions
and deals at Company A. A
website will need to be created and it will be an online
interactive platform where
members can share their fishing stories. The fishing club will be
free to join upon the
64. submission of a photo proving the entrant caught a fish.
Incentive for joining can be
monthly prizes given for things like biggest fish or best photo.
Also the website can be
leveraged with Company A Facebook page to increase content
and followers for both
spaces.
Personal Selling
Personal selling is not prominent in the promotional part of the
marketing mix due
to the low volume and highly repetitive customer base. Over the
course of the last forty
Company A Marketing Plan 30
years the camps ownership has developed deep relationships
with guests, which has
required a little amount of personal selling. A new personal
selling method that can be
introduced is a referral program where current guests get a
discount for referring new
guests.
Referral Program
65. Company A can introduce a referral program to help acquire
new customers. How
it would work is that current guests who refer a friend to stay at
the camp for a week will
be rewarded with 10% off their next stay. This translates into a
$130-$200 of savings for
the current guest. Introducing a referral program is a way to
have individuals selling the
camps services without having to actually employ anyone. It
also allows for an extremely
low cost of customer acquisition and helps build brand and
customer loyalty. Using a
referral program also help maintain current customers because
for them take advantage of
their referral discount they need to return the resort for a week.
This will help reach all
three target markets because the referral program will be open
to all existing guests.
Sales Promotion
Company A can offer a number of sales promotions and events
to attract new
customers and reach the desired target markets. Sales
66. promotions such as returning guest
discounts and events like fishing derbies and fish fries will
encourage repeat business and
build a buzz around Company A. Coupons will also be
distributed to encourage new
customers and reward existing customers for their patronage.
Company A Marketing Plan 31
Returning Guest Discount
Company A can offer a returning guest a discount to help
encourage repeat
business. If guests book a year in advance they will receive the
current years rates. This is
beneficial to Company A because it helps them plan and book
cabins early. As well when
guests leave a deposit it increases the camps cash flow.
Additionally it will indirectly help
other promotional efforts such as the referral program because
if guests book a year in
advance and are planning on returning, they will be more likely
67. to invite friends and
family to join them so they can capitalize on the referral
discount.
Fishing Derby
2015 can be the start of a longstanding summer tradition, the
annual Company A
Fishing Derby. The fishing derby would be a one-day event that
would consist of a
fishing tournament followed by a dinner, awards presentation,
and after party. It could be
well advertising and include camp guests, local anglers, and
summer cottagers. It would
be a relaxed fishing tournament where teams would compete
against each other in a
variety of categories with small prizes which include fishing
equipment, and gift cards to
the Old Pilots Pub. After the fishing tournament there could be
an outdoor fish fry and
awards ceremony where all the anglers and any of their friends
and family members
could enjoy each other’s company and celebrate a good day of
fishing. Prizes would be
awarded for various categories including largest fish, fish
68. closest to specific
measurements, and fish that are closed to a mystery weight that
is only revealed after the
tournament. Additional prizes for various team configurations,
age groups, and boat sizes
can also be awarded. Company A could ask local fishing shops
to sponsor the event by
donating prizes for the participants. This would help build a
relationship between local
Company A Marketing Plan 32
businesses and give them low cost advertising. Following the
dinner an after party in the
Old Pilots Pub could be had featuring live music or a
professional disc jockey. This event
could also garner unpaid press, which would help gain attention
for the camp and in
return attract new customers. There is not a public family
friendly fishing derby currently
taking place in K. City so this event has potential to become a
well-known competition in
the community.
Fish Fries
69. Company A currently has a private weekly fish fry every
Wednesday for camp
guests as a guest appreciation activity. These are always very
popular events and often
the public who is not invited tries to extend an invitation for
themselves but are usually
turned away. Introducing a community fish fry on weekends
where customers can show
up during certain hours and receive a fresh shore lunch style
meal outside on the camps
sand beach would be a great way to offer a new service and
appeal to new customers. A
fish fry allows customers to enjoy a shore lunch style fish fry
without the cost of a guided
fishing trip. Guests can have the whole meal provided by
Company A or have the option
of providing their own fish, which would reduce the cost of the
meal for the consumer
and make it more attractive to them. Logistically they type of
event would be very easy to
orchestrate and could be run by one staff member. This type of
event would target locals
and summer residents who do not fish themselves but would
70. enjoy the shore lunch
experience. This event would also appeal to camp guests
because it would give them the
opportunity to enjoy a shore lunch without the hassle and effort
of having to prepare it
themselves.
Company A Marketing Plan 33
Coupons
Coupons are a great way to attract new customers because they
are low risk to the
consumer. They lower the customers perceived risk of trying a
new product or service.
Coupons get the customers in the door and then ideally they will
enjoy themselves and
return for future services. A coupon issued in a newspaper or
magazine for an item such
as a free appetizer or desert with the purchase of an entrée will
convince new customer to
try Company A while being relatively low cost advertisements.
The target market
coupons would entice local and summer residents who would
71. come to the restaurant. The
purpose of coupons is twofold, one reason to use them is to
attract new customers, and
the other is to reward existing customers for their patronage and
encouraging them to
return again.
Distribution Strategy
All products and services of Company A will be offered to
customers directly and
they will have to come to the camp location to receive the
products and services. Due to
the type of offering Company A has, customers are willing to
travel in order to receive
their unique services. Location and access to the Company A
facilities are ideal as it is
only 15 minutes outside of town while still feeling completely
surrounded by nature. The
season in which the Camp is open and available for customers is
May-September. This is
the season when the weather is most favorable and when most
families are looking for a
vacation getaway. There simply is not enough volume in the
winter months for it to be
72. worthwhile to keep the Camp open. The restaurant takes private
bookings for events such
as Christmas parties but other than that the services offered in
the winter are limited. One
Commented [AU15]: Very detailed promotional mix
strategy. The best part in your paper.
Company A Marketing Plan 34
way we plan to aid the customers in receiving our product is by
developing an online
booking and payment system so they will not have to call the
office if they do not wish.
Potential customers will easily be able to see when and for how
long cabin rentals are
available. Making the process smoother for customers will
hopefully improve their
overall experience of Company A.
Implementation
The marketing plan will be implemented throughout the year
even though it is a
seasonal business. This plan is designed to start activities at the
beginning of January
73. 2015, progressively increasing its efforts and peaking during
fishing season. Other
activities will be consistent throughout the year to maintain
awareness and to advertise
during “holiday planning season”. A full implantation schedule
can be viewed in
Appendix B.
Company A Marketing Plan 35
Bibliography
1. Economic Overview. http://www.K.
City.ca/business/business-development/economic-
overview.aspx. 2010. Accessed December 1, 2014.
74. 2. A, Alan. Personal Communication. November 4, 2014.
3. Company A. http://www.CompanyA.com. Accessed
November 15, 2014.
4. K. City Daily Minor and News. http://www.K.
Citydailyminerandnews.com/contact-
us. Accessed November 12, 2014.
5. Digital Marketing Ramblings.
http://expandedramblings.com/index.php/important-
instagram-stats/. Updated October 6, 2014. Accessed November
12, 2014.
76. being
higher
price)
Core
competences
Mistery Country Fish Camps
Thompson, Manitoba.
(970km Northwest)
-Founded in 1988.
- Services: Fishing, Bear Hunting and
Moose Hunting Camps.
- Facilities include: Marina,
Restaurant, Convenience store & Gift
shop, Ice cream Parlor and Ice
Fishing Shack rentals, Fuel Depot,
Laundromat, Equipment Storage and
Cabins
77. - Middle age men
who have experience
fishing.
- U.S. Market.
3 - 5 boat caches
located 30-60 air
miles away
- Year round camps
services
- Ice Fishing Shack
Rentals
- Nearby
attractions:
Museum, Inco
Tours, Golf, Zoo,
Pisew Falls, and
Spirit Way.
- Fly-in post
78. - “50 fish a day
100% guarantee”
Canadian Fly-In Outposts
Emo, Ontario
(181km Southeast)
- Services: Fishing, deer and moose
hunting, air transportation,
- Young and middle age
men.
4 - Located almost at
the border to the US
border
- Cabins in four
different lake
locations
79. Halley’s Camps
Minaki, Ontario
(52km North)
- Founded in 1945
- Family run business
- Services: Fishing, bear, wolf, and
moose hunting, fly in outposts,
- Families
- Groups from 2-45
people
3 - Minimum of 3 or
5 nights depending
on the season
Anderson’s Lodge
Sioux Lookout, ON
(231 km east)
- Founded 30 years ago
80. - American market
- Adult woman and man
4 - Cabins that hold
up to 62 people
- 4 outposts
Competitor A
K. City, Ontario
(300m apart)
- Sauna
- Docking
- Canoeing
- Paddleboat
- Boat rentals,
- Gas and oil
- Families 3
- Only weekly
reservations
Mackenzie
81. Lodge
K. City, ON
(12 km east)
2 - 3 hours from
International Falls
http://canadianflyinoutposts.ca/index.php
http://www.halleyscamps.com/fly-in-outposts.html
http://andersonslodge.com/
http://kenora.net/portagelodge/
http://www.kenora.net/mackenzielodge/
http://www.kenora.net/mackenzielodge/
Company A Marketing Plan 37
Totem Resorts
Sioux Narrows, Ontario
(75 km. Southeast)
- Founded 75 years ago
- Luxurious and adventurous
- Services: Eco History Tour, fishing,
deer hunting, duck hunting, massage,
82. gym, transportation, sauna, gourmet
dinning, events: conference,
corporate, and weddings.
- High socio-economic
groups
- Families, Corporate
groups, small and big
groups.
5 - Resort has 4
lodges that targets
different customers.
- 5 star resort
- Eco History Tour
- Guarantee:
Sponsors
- Closer to the US.
Competitor C
Longbow Lake, ON
83. (11 km East)
Neat website, no social media,
easy to navigate, attractive to
families.
- Services: Fishing; turkey, duck,
bear, deer and moose hunting; Trailer
parking, swimming, golf, canoeing
and kayaking,
- Family
1
Trailer
parking
4
Cabins
- Canoeing and
kayaking
85. Appendix B
Date Media Target Market/ Objective
May 1 to
September 7 2015
Radio -
89.5 FM
Locals and summer residents
fresh quality fish, easy access and familiar
atmosphere
nts
May and June
Local Newspaper:
K. City Daily Minor News
Local annual magazine:
K. City Stuff Magazine
Locals and summer residents
Regional families (magazine)
86. fresh quality fish, easy access and familiar
atmosphere
Magazine ad will include the 3 objectives
November ‘15 to
February ‘16
Fishing Magazines:
Families with children
rentals, guided fishing trips, all-inclusive
packages.
June - July Event Sponsorship:
88. Year Round Add to current website:
- Company A Fishing Club
Local and summer residents
Families with children
loyalty
Year Round Referral Program and Returning
discount
Local and summer residents
Families with children
Corporate Market
January-February
2015
October-
November 2015
Personal Selling
(in coordination with referral
Program)
89. Corporate Market
Company A Marketing Plan 39
the next 3 years.
July 2015 Fishing Derby Local anglers and summer cottagers
My Comments:
This is a well developed marketing plan. You have covered all
the major parts. It is great
to see that you have properly applied many of the marketing
concepts/models covered in
class into your marketing plan. I left some comments throughout
your plan. Revising
these places will improve the quality of your marketing plan
further. Overall, good job!
90. You got **/100 for this assignment. Congratulations!
Assessment
Assignment 1: Read and Analyze
Read the following example of a
marketing Plan Templet (document attached) and
answer the following questions:
1. Does the paper follow the same outline
presented in class?
· What is the difference?
· What is similar?
2. How does this paper start, i.e., what is the first part of this
marketing plan?
3. What is the mission statement?
4. Identify two internal strengths and two internal weaknesses.
5. Identify two external opportunities and two external threats.
6. What are the three main objectives?
7. What are the three markets targeted in this plan?
8. Marketing Mix:
· Product: What is the product that this company offers and
what makes it so special?
· Place/Distribution: What is the distribution strategy, i.e., how
will these products be distributed?
91. · Price: Why does the company prefer to make a small
incremental for prices?
· Advertising: Name three ways that the company is going to
use to advertise their product.
· Promotion: What are your two favorite ways in which the
company is going to encourage their costumers to continue
using their service? Why?
9. When will this plan start to be implemented?
10. Does this paper mention evaluation and control?
Given a square with side length of 14.1, what is its area?
(round to 2 decimal places as needed)
Your Answer:
Question 1 options:
Answer
Question 2 (1 point)
What is the circumference of a circle whose diameter is 19.4.
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 2 options:
Answer
Question 3 (1 point)
What is the area of the shape below given: a = 18.4, b = 15.7,
and c = 28.5.
Use π = 3.14 as needed. Round to two decimal places as
needed.
Your Answer:
92. Question 3 options:
Answer
Question 4 (1 point)
What is the area of the shape below given: d = 19.2 and h =
11.0.
Use π = 3.14 as needed. Round to two decimal places as
needed.
Your Answer:
Question 4 options:
Answer
Question 5 (1 point)
What is the area of a circle with a radius of 12.0? Use π = 3.14
if appropriate.
(round to two decimal places as needed)
Your Answer:
Question 5 options:
Answer
What is the volume of a sphere whose radius is 11.8?
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 1 options:
Answer
Question 2 (1 point)
What is the volume of a right circular cylinder with its base's
93. diameter of 13.9 and height of 16.3?
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 2 options:
Answer
Question 3 (1 point)
What is the volume of a sphere whose diameter is 12.8?
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 3 options:
Answer
Question 4 (1 point)
What is the surface area of a right circular cylinder whose
base's radius is 14.5, and height is 13.7?
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 4 options:
Answer
Question 5 (1 point)
What is the surface area of a sphere whose radius is 11.4?
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 5 options:
Answer
Question 6 (1 point)
94. What is the surface area of a sphere whose diameter is 18.6?
Use π = 3.14 as needed. Round to two decimal places as needed.
Your Answer:
Question 6 options:
Answer
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