ZBiz 2011 Social Media Predictions Revised

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ZBiz 2011 Social Media Predictions Revised

  1. 1. 10 Social Media Predictions For 2011 Zach Johnson www.ZBizInc.com
  2. 2. Outline • Personal Background and Experience • Predicting the future of Social Media • Advertising Trends • Talent, Patents, Products and Opportunities • Case Studies • 10 Social Media Trends • Questions
  3. 3. My Personal Story • Graduated from Fermanian Business School in 2008 • Financial Advisor (Short lived.... don’t do it) • Head Coach @ TrafficGeyser.com • Started ZBiz May 2009
  4. 4. How Do We Know The Future Of Social Media? • Advertising Trends • Usage & Open Rates • Recruiting Of Talent • Patents • Press Releases
  5. 5. What is Social Media? • http://www.youtube.com/watch?v=T-wYeTHQCh4
  6. 6. Advertising Trends
  7. 7. Advertising Trends • http://www.ft.com/cms/s/ 2/891e2946-796b-11df- b063-00144feabdc0.html? ftcamp=rss
  8. 8. Advertising Trends
  9. 9. Usage & Open Rates • Email Open Rates Are Dropping
  10. 10. Usage & Open Rates • Social Messaging Email May Have Higher Open Rates Than Traditional Email • Linked In Messages - 35% • Facebook,Twitter,YouTube - unknown?
  11. 11. Usage & Open Rates • 97% Open Rates on SMS • Iphone is only 4% of mobile market • SmartPhones are only 18% of mobile market. • Source:Adweek
  12. 12. Recruiting of Talent • Back in May 2010, Facebook hired Erick Tseng, Google’s lead product manager of Android.
  13. 13. Recruiting of Talent • What is Facebook up to? Let’s look at some dull patent filings for some hints!
  14. 14. Patents • http://patft.uspto.gov/
  15. 15. Patents • http://patft.uspto.gov/
  16. 16. Patents • http://patft.uspto.gov/
  17. 17. Press & Product Releases • Facebook F8 Conference is a conference where Facebook reveals new technology to Facebook Platform developers. • Examples: Facebook Connect & Facbook Titan (http://www.facebook.com/sitetour/connect.php)
  18. 18. What Opportunity Does This Present? • Facebook Ads are better than Google’s • Fan Pages & Likes are your new distribution channel • Social Influencers become a huge part of social marketing
  19. 19. What Opportunity Does This Present? • Become more relevant to your prospects • Instant/ mobile is the future of social media • Opportunity For Cost Per Lead May Reduce Dramatically • New Demographic Data Available
  20. 20. Case Study: CMO Of Kodak • Increase engagement • Build personal brand • Content creation map & calendar • Facebook app dev. consulting • Segmentation Of Audience
  21. 21. Case Study: Mind Movies • 15,000 Likes in 30 days • Alex rank of 870 • 1.5 million in revenue • 5,000 Facebook SHARES • 250,000 email opt ins
  22. 22. 10 Social Media Predictions for 2011 • Facebook Instant Personalization of everything • Social newsfeed algorithms & patents become more complex • Facebook Connect Replaces Email Opt In Mother Zachina Famed Fortune Teller
  23. 23. 10 Social Media Predictions for 2011 • Social Banner Retargeting • Influencer marketing becomes more important • Social CRM Integration
  24. 24. 10 Social Media Predictions for 2011 • Privacy expectations will continue to lower • Social media measurement & analytics • Facebook & SMS integration • More couples meet through Mafia Wars and get married
  25. 25. 10 Social Media Predictions for 2011
  26. 26. 10 Social Media Predictions for 2011 Questions?

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