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Social Media For Business - Focus on Facebook April 2010

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Presentation to Sales & Marketing Council of Builders League of South Jersey on April 7, 2010. Includes short overview of the business case for social media, an introduction to Facebook and some business strategies for content and distribution.

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Social Media For Business - Focus on Facebook April 2010

  1. 1. Social Media for Business Facebook Builders League of South Jersey April 7, 2010
  2. 2. The Business Case – What do people do when they want to know or learn something? – # of people engaged in social media – Low cost/lead – CREDIBILITY
  3. 3. The Business Case • Selling homes is a retail business – B2C/direct to consumer • Opportunity to interact with prospective customers • Build relationships
  4. 4. Strategic Marketing Plan • Identified targeted buyer • Chosen location for community • Designed homes, specifications • Researched competition • Set pricing • Develop your USP; Set yourself apart • Develop promotion plan…..
  5. 5. Traditional Tactics • Model park / Signs • Website • Brochure/Collateral • MLS • Newspaper advertising • Radio/TV • Realtor relationships • Site events • Direct Mail
  6. 6. Social Media Goals • Brand awareness • Reputation management • Lead generation • Drive prospects to website/to community • Improve search engine ranking
  7. 7. Social Media Strategy • LISTEN – What are people saying about your company/brand? – Who is saying it? • Engage in conversation – With customers – Other influencers • Provide value through content
  8. 8. Facebook (400m users) • Profile/Friends – Personal* - 5,000 friends • Page/Fans – Business - No limits on fans • Group/Members – Causes *This impacts business!
  9. 9. Decision • Create a Page for Company? • Create a Page for individual community?
  10. 10. What do we talk about? • What do people want to know? About you? Your product? About the decision to buy a home? – Inform – Interact – Entertain
  11. 11. Developing Content • Inform – Market Info – Practical/logistics • How to buy…how to sell • Interact – With existing customers – With prospective customers – With unhappy customers
  12. 12. Developing Content • How do people decide on which home to buy??? – Schools – Accessibility – Affordability – Appreciation – Safety – Prestige
  13. 13. Community Info • Local amenities – Restaurants, parks, entertainment, shopping, medical • Happenings – Local kids teams, clubs, organizations, township events • Accessibility to . . . – Employment centers, highways, the Shore, mountains
  14. 14. Community Info • News – Open House – Special site events/seminars • Incentives for “FB fans only” • Communicate with Realtors
  15. 15. Get Creative! • Fun stuff – K.Hov Recipe of the week – “Jingle Jam” – win $3,000 – Quote of the day • Use Video, photos. People’s faces!
  16. 16. How to Get Started • Choose one social networking site to start • Select “community manager” to be responsible for posting and interacting with fans (in-house or consultant) • Set up publishing schedule – Update regularly. Keep fans coming back
  17. 17. How to Get Started Promote FB page – Facebook ads – Website – Collateral – Search for fans from existing database/ customers • Don’t expect immediate results. Social media is about developing relationships
  18. 18. How to Get Started Hire a Consultant!

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