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Small Business Marketing 101-Create a Facebook Business Fan Page

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Facebook. Twitter. From advertisements to media outlets and word-of-mouth, these two social media platforms are exploding in popularity. And while people are using social media to connect with friends, businesses are also finding success with this new form of communication. They're engaging with both new and regular customers to introduce new products, get feedback and create buy-in. But are you doing it? Do you know how to get started?

This month's Small Business 101 webinar explores the basics of social media, provides insight and answers the question of why you should be taking part in the conversation. In just 30 minutes, we'll teach you why you should have a business fan page, how to create one and even help you get started tweeting.

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Small Business Marketing 101-Create a Facebook Business Fan Page

  1. 1. Social Media: Create a Facebook Business Fan Page
  2. 2. Session Framework <ul><li>Two Social Media spaces small businesses should already be using </li></ul><ul><li>Step-by-step guide to creating those Social Media spaces </li></ul><ul><li>A look into Social Media’s future and what is on the horizon </li></ul><ul><li>Close with five action points to start on today </li></ul><ul><li>Open it up for Q&A </li></ul>
  3. 3. Background <ul><li>Cole Directory published in 1947 </li></ul><ul><li>Crisscross directory of addresses and phone numbers </li></ul><ul><li>Invaluable information for a number of industries: </li></ul><ul><ul><ul><li>Telemarketing </li></ul></ul></ul><ul><ul><ul><li>Debt collection </li></ul></ul></ul><ul><ul><ul><li>Law enforcement </li></ul></ul></ul>
  4. 4. www.colecommunity.com
  5. 5. Social Media Overview <ul><li>“ Interaction among people, brands and information.” </li></ul><ul><li>700 million Facebook Users </li></ul><ul><li>200 million Twitter Users </li></ul>But what does that mean for small business owners?
  6. 6. <ul><ul><li>Why it’s important for a small business owner: </li></ul></ul><ul><ul><li>A website with a voice </li></ul></ul><ul><ul><li>Foster and grow meaningful relationships </li></ul></ul><ul><ul><li>Local personality to a national brand </li></ul></ul><ul><ul><li>How: </li></ul></ul><ul><ul><li>“ Like Box” on Profile </li></ul></ul><ul><ul><li>“ Tag” other pages using “@” </li></ul></ul><ul><ul><li>Post about local events in your status updates </li></ul></ul><ul><ul><li>Take advantage of corporate national marketing </li></ul></ul><ul><ul><li>Motivate “likers” with incentives & promos </li></ul></ul>
  7. 7. Like Box Tag using @
  8. 8. <ul><ul><li>Why it’s important for a small business owner: </li></ul></ul><ul><ul><li>Source to educate your customers </li></ul></ul><ul><ul><li>Pass on relevant information </li></ul></ul><ul><ul><li>Foster and grow meaningful relationships </li></ul></ul><ul><ul><li>How: </li></ul></ul><ul><ul><li>Follow industry leaders </li></ul></ul><ul><ul><li>Share industry news, trends and it’s impact on consumers </li></ul></ul><ul><ul><li>Determine valuable offers to gain followers </li></ul></ul><ul><ul><li>Tweet & Retweet! </li></ul></ul>TM
  9. 9. “ Tweet” about a way you are helping your community
  10. 10. <ul><ul><li>So …are you ready to get started? </li></ul></ul>
  11. 11. Click on the “Create a page”
  12. 12. Designate local business/place Add business hours, contact information
  13. 13. Add company details including mission, awards and contact information Insert your picture
  14. 14. Upload your contacts Tell your Friends
  15. 15. Start posting Publish the page
  16. 16. Name your company
  17. 17. Create a login and password
  18. 18. Add a picture Complete your bio
  19. 19. Follow Industry Experts
  20. 20. Find/import your friends
  21. 21. Start tweeting!
  22. 22. <ul><li>The way we communicate is changing </li></ul><ul><li>Social Media spaces to keep an eye on </li></ul>Future Outlook
  23. 23. 5 Action Points to Implement Today <ul><li>Setup – Facebook fan page and Twitter account </li></ul><ul><li>Create – personalized content </li></ul><ul><li>Connect – develop your network </li></ul><ul><li>Announce – let others know </li></ul><ul><li>Invest – grow your spaces </li></ul>
  24. 24. Resources colecommunity.com Resource filled with webinars, videos and articles dedicated to small business owners grow their business. facebook.com/FacebookPages Official resource for the social media platform. support.twitter.com Official resource for the social media platform.
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