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@gilescolborne
UX vs Artificial Intelligence
Giles Colborne
@gilescolborne
@gilescolborne
@gilescolborne
@gilescolborne
@gilescolborne
Book me an off peak return from
Bath to London for next Tuesday
with a seat reservation on the way
back at ...
@gilescolborne
1982
2007
Sou
@gilescolborne
Cellular IoT
Non-cellular IoT
PC / Laptop / Tablet
Mobile Phone
Landline
Ericsson Mobility Report 2016
@gilescolborne@gilescolborne
@gilescolborne@gilescolborne
@gilescolborne@gilescolborne
@gilescolborne@gilescolborne
@gilescolborne@gilescolborne
@gilescolborne
Apple
@gilescolborne
Here is exactly
what you need
right now
Sou
@gilescolborne
@gilescolborne
873 calories
@gilescolborne
873 calories
@gilescolborne@gilescolborne
@gilescolborne
@gilescolborne@gilescolborne
@gilescolborne
@gilescolborne
@gilescolborne
@gilescolborne
Hey, Siri, how do
you design
services based on
algorithms?
@gilescolborne
WHAT

PEOPLE DO
TASKS
PREPARE SPECIFY BUY OWN
@gilescolborne
WHAT

PEOPLE DO
TASKS
PREPARE SPECIFY BUY OWN
CONVERSION
ENGAGEMENT
SEARCH
@gilescolborne
WHAT

PEOPLE DO
TASKS
PREPARE SPECIFY BUY OWN
US
COMPETITOR
COMPETITOR
CONVERSION
ENGAGEMENT
SEARCH
@gilescolborne
WHAT

PEOPLE DO
TASKS
PREPARE SPECIFY BUY OWN
US
COMPETITOR
COMPETITOR
CONVERSION
ENGAGEMENT
SEARCH
@gilescolborne
WHAT

PEOPLE DO
TASKS
PREPARE SPECIFY BUY OWN
US
COMPETITOR
COMPETITOR
CONVERSION
ENGAGEMENT
SEARCH
@gilescolborneRichard Hooker
@gilescolborne
@gilescolborne
Machine learning
is not magic
it’s engineering
@gilescolborne
@gilescolborne
@gilescolborne@gilescolborne
@gilescolborne
@gilescolborne
To design a thing well,
you have to truly understand it.
@gilescolborne
@gilescolborne
P(booking)
α0 + β1 ⨉ price
+
β2 ⨉ location
+
β3 ⨉ demand
+
β4 ⨉ listing attributes
@gilescolborne
@gilescolborne
@gilescolborne@gilescolborne
@gilescolborne
@gilescolborne
@gilescolborne
@gilescolborne
@gilescolborne
High varianceHigh bias
@gilescolborne
@gilescolborneRichard Hooker
@gilescolborne
@gilescolborne
@gilescolborne
@gilescolborne
@gilescolborne
@gilescolborne@gilescolborne
@gilescolborne@gilescolborne
@gilescolborne
Clifford Nass
@gilescolborne
@gilescolborne@gilescolborne
@gilescolborne
@gilescolborne
Book me an off peak return from
Bath to London for next Tuesday
with a seat reservation on the way
back at ...
@gilescolborne@gilescolborne
@gilescolborneJohan Schalkwyk, Voice Technology and Research Lead, Google
@gilescolborne
@gilescolborne
@gilescolborne
@gilescolborne@gilescolborne
I’d like to return my shirt.
The one you bought last week? Just print this label
and send it ...
@gilescolborne
Set out along Main Street and go ahead for 50
yards. At the junction with Spring Street bear
left along Mai...
@gilescolborne
Straight ahead.
I’m in a hurry. Where’s the train station?
Time Pressure / Error / Shared Knowledge
@gilesc...
@gilescolborne
Book me an off peak return from
Bath to London for next Tuesday
with a seat reservation on the way
back at ...
@gilescolborne
Strategies for intelligent service design

1. Data. Unique data. Complex data. Connected data.
2. A user ne...
@gilescolborne
@gilescolborne
Thank you
@gilescolborne
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UX vs Artificial Intelligence

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Slides from Amuse UX, Budapest, Hungary.

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UX vs Artificial Intelligence

  1. 1. @gilescolborne UX vs Artificial Intelligence Giles Colborne @gilescolborne
  2. 2. @gilescolborne
  3. 3. @gilescolborne
  4. 4. @gilescolborne
  5. 5. @gilescolborne Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30. Would you like to add a Zone 1-5 Travelcard for £5.80? Yes plz That comes to £78.20 including booking fee. Want to go ahead? Trainline BookingMenu My tickets OK
  6. 6. @gilescolborne 1982 2007
  7. 7. Sou @gilescolborne Cellular IoT Non-cellular IoT PC / Laptop / Tablet Mobile Phone Landline Ericsson Mobility Report 2016
  8. 8. @gilescolborne@gilescolborne
  9. 9. @gilescolborne@gilescolborne
  10. 10. @gilescolborne@gilescolborne
  11. 11. @gilescolborne@gilescolborne
  12. 12. @gilescolborne@gilescolborne
  13. 13. @gilescolborne Apple
  14. 14. @gilescolborne Here is exactly what you need right now
  15. 15. Sou @gilescolborne
  16. 16. @gilescolborne 873 calories
  17. 17. @gilescolborne 873 calories
  18. 18. @gilescolborne@gilescolborne
  19. 19. @gilescolborne
  20. 20. @gilescolborne@gilescolborne
  21. 21. @gilescolborne
  22. 22. @gilescolborne
  23. 23. @gilescolborne
  24. 24. @gilescolborne Hey, Siri, how do you design services based on algorithms?
  25. 25. @gilescolborne WHAT
 PEOPLE DO TASKS PREPARE SPECIFY BUY OWN
  26. 26. @gilescolborne WHAT
 PEOPLE DO TASKS PREPARE SPECIFY BUY OWN CONVERSION ENGAGEMENT SEARCH
  27. 27. @gilescolborne WHAT
 PEOPLE DO TASKS PREPARE SPECIFY BUY OWN US COMPETITOR COMPETITOR CONVERSION ENGAGEMENT SEARCH
  28. 28. @gilescolborne WHAT
 PEOPLE DO TASKS PREPARE SPECIFY BUY OWN US COMPETITOR COMPETITOR CONVERSION ENGAGEMENT SEARCH
  29. 29. @gilescolborne WHAT
 PEOPLE DO TASKS PREPARE SPECIFY BUY OWN US COMPETITOR COMPETITOR CONVERSION ENGAGEMENT SEARCH
  30. 30. @gilescolborneRichard Hooker
  31. 31. @gilescolborne
  32. 32. @gilescolborne Machine learning is not magic it’s engineering
  33. 33. @gilescolborne
  34. 34. @gilescolborne
  35. 35. @gilescolborne@gilescolborne
  36. 36. @gilescolborne
  37. 37. @gilescolborne To design a thing well, you have to truly understand it.
  38. 38. @gilescolborne
  39. 39. @gilescolborne P(booking) α0 + β1 ⨉ price + β2 ⨉ location + β3 ⨉ demand + β4 ⨉ listing attributes
  40. 40. @gilescolborne
  41. 41. @gilescolborne
  42. 42. @gilescolborne@gilescolborne
  43. 43. @gilescolborne
  44. 44. @gilescolborne
  45. 45. @gilescolborne
  46. 46. @gilescolborne
  47. 47. @gilescolborne High varianceHigh bias
  48. 48. @gilescolborne
  49. 49. @gilescolborneRichard Hooker
  50. 50. @gilescolborne
  51. 51. @gilescolborne
  52. 52. @gilescolborne
  53. 53. @gilescolborne
  54. 54. @gilescolborne
  55. 55. @gilescolborne@gilescolborne
  56. 56. @gilescolborne@gilescolborne
  57. 57. @gilescolborne Clifford Nass @gilescolborne
  58. 58. @gilescolborne@gilescolborne
  59. 59. @gilescolborne
  60. 60. @gilescolborne Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30. Would you like to add a Zone 1-5 Travelcard for £5.80? Yes plz That comes to £78.20 including booking fee. Want to go ahead? Trainline BookingMenu My tickets OK
  61. 61. @gilescolborne@gilescolborne
  62. 62. @gilescolborneJohan Schalkwyk, Voice Technology and Research Lead, Google
  63. 63. @gilescolborne
  64. 64. @gilescolborne
  65. 65. @gilescolborne
  66. 66. @gilescolborne@gilescolborne I’d like to return my shirt. The one you bought last week? Just print this label and send it back to us. Hi, Giles. I can help if you have a question about a recent order.
  67. 67. @gilescolborne Set out along Main Street and go ahead for 50 yards. At the junction with Spring Street bear left along Main Street for 240 yards. At the traffic lights go straight ahead for 70 yards. Take the ramp for the train station marked ‘other traffic’ and in 20 yards you’ll be at the train station. I’m in a hurry. Where’s the train station? @gilescolborne
  68. 68. @gilescolborne Straight ahead. I’m in a hurry. Where’s the train station? Time Pressure / Error / Shared Knowledge @gilescolborne
  69. 69. @gilescolborne Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30. Would you like to add a Zone 1-5 Travelcard for £5.80? Yes plz That comes to £78.20 including booking fee. Want to go ahead? Trainline BookingMenu My tickets OK
  70. 70. @gilescolborne Strategies for intelligent service design
 1. Data. Unique data. Complex data. Connected data. 2. A user need. Which may not be obvious to your users. 3. A visualisation of your data. To help you find the patterns within it. 4. An algorithm. And teams with a shared understanding of how it works. 5. A sense of etiquette. Don’t let your ‘smart’ service offend users. 6. A sense of dialogue. Understand how to hold a conversation. 7. The skills to manage the service. Start small. MVP.
  71. 71. @gilescolborne
  72. 72. @gilescolborne Thank you @gilescolborne

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