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UX vs Artificial Intelligence

  1. 1. @gilescolborne UX vs Artificial Intelligence Giles Colborne @gilescolborne
  2. 2. @gilescolborne
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  5. 5. @gilescolborne Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30. Would you like to add a Zone 1-5 Travelcard for £5.80? Yes plz That comes to £78.20 including booking fee. Want to go ahead? Trainline BookingMenu My tickets OK
  6. 6. @gilescolborne 1982 2007
  7. 7. Sou @gilescolborne Cellular IoT Non-cellular IoT PC / Laptop / Tablet Mobile Phone Landline Ericsson Mobility Report 2016
  8. 8. @gilescolborne@gilescolborne
  9. 9. @gilescolborne@gilescolborne
  10. 10. @gilescolborne@gilescolborne
  11. 11. @gilescolborne@gilescolborne
  12. 12. @gilescolborne@gilescolborne
  13. 13. @gilescolborne Apple
  14. 14. @gilescolborne Here is exactly what you need right now
  15. 15. Sou @gilescolborne
  16. 16. @gilescolborne 873 calories
  17. 17. @gilescolborne 873 calories
  18. 18. @gilescolborne@gilescolborne
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  20. 20. @gilescolborne@gilescolborne
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  24. 24. @gilescolborne Hey, Siri, how do you design services based on algorithms?
  25. 25. @gilescolborne WHAT
 PEOPLE DO TASKS PREPARE SPECIFY BUY OWN
  26. 26. @gilescolborne WHAT
 PEOPLE DO TASKS PREPARE SPECIFY BUY OWN CONVERSION ENGAGEMENT SEARCH
  27. 27. @gilescolborne WHAT
 PEOPLE DO TASKS PREPARE SPECIFY BUY OWN US COMPETITOR COMPETITOR CONVERSION ENGAGEMENT SEARCH
  28. 28. @gilescolborne WHAT
 PEOPLE DO TASKS PREPARE SPECIFY BUY OWN US COMPETITOR COMPETITOR CONVERSION ENGAGEMENT SEARCH
  29. 29. @gilescolborne WHAT
 PEOPLE DO TASKS PREPARE SPECIFY BUY OWN US COMPETITOR COMPETITOR CONVERSION ENGAGEMENT SEARCH
  30. 30. @gilescolborneRichard Hooker
  31. 31. @gilescolborne
  32. 32. @gilescolborne Machine learning is not magic it’s engineering
  33. 33. @gilescolborne
  34. 34. @gilescolborne
  35. 35. @gilescolborne@gilescolborne
  36. 36. @gilescolborne
  37. 37. @gilescolborne To design a thing well, you have to truly understand it.
  38. 38. @gilescolborne
  39. 39. @gilescolborne P(booking) α0 + β1 ⨉ price + β2 ⨉ location + β3 ⨉ demand + β4 ⨉ listing attributes
  40. 40. @gilescolborne
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  42. 42. @gilescolborne@gilescolborne
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  45. 45. @gilescolborne
  46. 46. @gilescolborne
  47. 47. @gilescolborne High varianceHigh bias
  48. 48. @gilescolborne
  49. 49. @gilescolborneRichard Hooker
  50. 50. @gilescolborne
  51. 51. @gilescolborne
  52. 52. @gilescolborne
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  55. 55. @gilescolborne@gilescolborne
  56. 56. @gilescolborne@gilescolborne
  57. 57. @gilescolborne Clifford Nass @gilescolborne
  58. 58. @gilescolborne@gilescolborne
  59. 59. @gilescolborne
  60. 60. @gilescolborne Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30. Would you like to add a Zone 1-5 Travelcard for £5.80? Yes plz That comes to £78.20 including booking fee. Want to go ahead? Trainline BookingMenu My tickets OK
  61. 61. @gilescolborne@gilescolborne
  62. 62. @gilescolborneJohan Schalkwyk, Voice Technology and Research Lead, Google
  63. 63. @gilescolborne
  64. 64. @gilescolborne
  65. 65. @gilescolborne
  66. 66. @gilescolborne@gilescolborne I’d like to return my shirt. The one you bought last week? Just print this label and send it back to us. Hi, Giles. I can help if you have a question about a recent order.
  67. 67. @gilescolborne Set out along Main Street and go ahead for 50 yards. At the junction with Spring Street bear left along Main Street for 240 yards. At the traffic lights go straight ahead for 70 yards. Take the ramp for the train station marked ‘other traffic’ and in 20 yards you’ll be at the train station. I’m in a hurry. Where’s the train station? @gilescolborne
  68. 68. @gilescolborne Straight ahead. I’m in a hurry. Where’s the train station? Time Pressure / Error / Shared Knowledge @gilescolborne
  69. 69. @gilescolborne Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30. Would you like to add a Zone 1-5 Travelcard for £5.80? Yes plz That comes to £78.20 including booking fee. Want to go ahead? Trainline BookingMenu My tickets OK
  70. 70. @gilescolborne Strategies for intelligent service design
 1. Data. Unique data. Complex data. Connected data. 2. A user need. Which may not be obvious to your users. 3. A visualisation of your data. To help you find the patterns within it. 4. An algorithm. And teams with a shared understanding of how it works. 5. A sense of etiquette. Don’t let your ‘smart’ service offend users. 6. A sense of dialogue. Understand how to hold a conversation. 7. The skills to manage the service. Start small. MVP.
  71. 71. @gilescolborne
  72. 72. @gilescolborne Thank you @gilescolborne

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