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Winter Internship
Development Office @ Synergy School
What Is
  Development?
1. A specified state of growth or
advancement

2. Organized fundraising through
soliciting donations
5% - 12% of school budget
$5,$50,$500,$5,000,$50,000...

   • Current parents
   • Current grandparents
   • Alumni parents and grandparents
   • Alumni
   • Former faculty
   •   others (small..........)
Turn connection into $
3 Elements of Development

 • Advancement telling the story
 • Cultivation identifying donors &
   connecting their interests to school
 • Stewardship thanking donors,
   maintaining ties & assuring their intent
   is respected
Database Drudgery
 an intern’s work in cultivation & stewardship
• updating contact        • solicitation letters
  information on            for auction
  alumni and other
  donors                  • printing reports on
                            annual fund giving
• entering notes on
  donors

• composing and
  printing annual
  fund letters
My main role was advancement

  • photographer

  • videographer

  • social network
    editor

  • graphic designer
My Work
• Annual fund poster                                       http://db.tt/Hdu6Lfjo




• Short video of caroling at senior center
           & traditional end of year
  http://vimeo.com/33425297



  dance           both posted on FB
                     http://vimeo.com/33804319




• Slideshow of retrospective of the year
  posted on Facebook as a New Year
  greeting                    http://vimeo.com/33680973.
Development Supports
affordability & sustainability
To Whom Much Has Been
Given Much Is Required
We will be responsible for
the future of Putney. Give!

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Winter Internship Development Office Synergy School

  • 2. What Is Development? 1. A specified state of growth or advancement 2. Organized fundraising through soliciting donations
  • 3. 5% - 12% of school budget
  • 4. $5,$50,$500,$5,000,$50,000... • Current parents • Current grandparents • Alumni parents and grandparents • Alumni • Former faculty • others (small..........)
  • 6. 3 Elements of Development • Advancement telling the story • Cultivation identifying donors & connecting their interests to school • Stewardship thanking donors, maintaining ties & assuring their intent is respected
  • 7. Database Drudgery an intern’s work in cultivation & stewardship • updating contact • solicitation letters information on for auction alumni and other donors • printing reports on annual fund giving • entering notes on donors • composing and printing annual fund letters
  • 8. My main role was advancement • photographer • videographer • social network editor • graphic designer
  • 9. My Work • Annual fund poster http://db.tt/Hdu6Lfjo • Short video of caroling at senior center & traditional end of year http://vimeo.com/33425297 dance both posted on FB http://vimeo.com/33804319 • Slideshow of retrospective of the year posted on Facebook as a New Year greeting http://vimeo.com/33680973.
  • 11. To Whom Much Has Been Given Much Is Required
  • 12. We will be responsible for the future of Putney. Give!

Editor's Notes

  1. I worked as the development intern at Synergy School in San Francisco. It is a 39 year old K-8 progressive school with 190 students. \n
  2. \n
  3. Tuition does not cover the expenses of any independent school. Schools depend on philanthropic dollars. Philanthropic dollars make up 5% - 12% of every school’s budget. Annual fund drives raise money every year for operating expenses, including financial aid. Capital campaigns raise money for buildings and equipment. Endowments campaigns rasie money for special set-aside funds that pay for special programs or expenses\n
  4. Donations come from current parents and grandparents, alumni parents and grandparents, alumni and former faculty. A very small amount of money comes from businesses and foundations. Donors are people, constituents, who have a connection to the school. \n
  5. The role of the development office is to turn the connection of constituents into dollars! \n
  6. A successful development program has three main roles, advancement, cultivation and stewardship. Advancement is telling the story of the school to different constituents- current families, alumni families, alumni and others. Cultivating donors through identifying people who have interest and capacity to give. Stewarding donors through thanking them, staying connected and showing them how their dollars are at work. \n
  7. Synergy uses the database Generations by inResonance. I was introduced to the basics of entering info into the database and printing from the database. I entered contact info on alumni. I entered notes from communication with donors- content of a handwritten thank you note, notes on a donor’s interests. I printed reports, letters and envelopes. I stuffed and licked!! \n
  8. Development staff have to participate in the school in order to understand and tell the story. You can’t ask for money unless you are a visible and active member of the community. I took pictures at school events including the Thanksgiving dinner for local seniors and caroling at another senior center. I worked with students and parents in holiday gift making. \n
  9. \n
  10. \n
  11. \n
  12. \n