1. A Campus Guest
Program that Sizzles!
Barton College
Kyle Holliday
Admissions Counselor
Krystal Rowland
Admissions Counselor
2. Before a Campus Guest Program was
established…
March 2007
– Scheduled visit times were not available
– Counselors were in charge of the overall visit
including tours
– Professors would sporadically meet with families
– Dining options were not offered
– Evaluations of experience were not collected
– Thank you for visiting notes were mailed
3. The Road to Success
• Worked with Performa Higher
Education to enhance visit
programs
• Performa made
recommendations to make the
campus visit customized,
personalized, and distinctive
• Created the position of Campus
Guest Coordinator
4. Marketing the Campus Visit
• Used integrated marketing:
– Ruffalo Cody
– Social Media: Facebook, Twitter
– Direct Mail
– Counselor Phone Calls and
Telecounselor Calls
• Sent special email blasts
• Established a presence on
Barton’s home page
• Created guest brochures
detailing visit and open house
options
5. Students request a visit and we send them a
confirmation right to their pocket.
12. …and take a tour of campus with a Student
Ambassador.
13. Meet Kevin Randall
“Working with the admissions
staff as well as the veteran
ambassadors has helped me
build self-confidence; overall
understanding of my role as
both a student and a member
of the Admissions team; and
has added to the warm
feeling on campus.”
17. Our prospective students have this to say
about their campus visit…
• “It’s a great place to be. It’s a place
where I’ve felt welcomed and loved.
It meets many standards I set for
my education and life plan.”
• “We had a very positive
experience with all the staff we
encountered at Barton. Everyone
was very helpful, positive and happy
to accommodate us.”
• “It seems like a high-quality college in
a supportive community.”
18. What does all this mean for Barton?
• Individual Prospective Student Visits:
– 2008 -2009 garnered 291 visitors
– 2009 – 2010 garnered 361 visitors
• Total Visitors Including Student Group Visits:
2008 – 2009 garnered 487 visitors
2009 – 2010 garnered 1,236 visitors
Overall, Barton had a 254 % increase in visitors.
19. College Access Programs
• Received outside funding
of $11,905 from the North
Carolina Independent
Colleges & Universities to
create intensive visit
programs
• Specialized programs for
low income students and
for minority students
22. College Access Programs
Achieve – Athletics to play goal achieving games
with the Men’s and Women’s Basketball
Team, Volleyball Team and Women’s Soccer
Team
