Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

CoalitionU Engaging Donors for Nonprofits


Published on

The Urban Affairs Coalition presents Coalition U's ppt on Engaging Donors

Published in: Self Improvement
  • Be the first to comment

  • Be the first to like this

CoalitionU Engaging Donors for Nonprofits

  1. 1. Engaging New Donors Monday, March 24, 2014 12pm – 2pm Peirce College 1420 Pine Street, College Hall
  2. 2. #CoalitionU James Mergiotti President & CEO Peirce College • Urban Affairs Coalition Board Member • Became President and CEO of Peirce in 2009 • Made Peirce the first choice for career oriented, non- traditional college students seeking high quality teaching and service. Moderator
  3. 3. #CoalitionU Lynn Marie Johnson-Porter Executive Development, Major Gifts & Clinical Support Children’s Hospital of Philadelphia • More than 15 years of experience in development, annual giving and corporate/foundation relations • Previously worked as Vice-President of Philanthropy for Presby’s Inspired Life • Has a background in Journalism; former news writer and producer at KYW – TV3 Panelist
  4. 4. #CoalitionU Aimee Miller Senior Vice President and Partner Fairmount Ventures Follow Aimée and Fairmount @FairmountV • Over 18 years of experience in program design and assessment, development and business planning, and fundraising • Focus includes developing and executing strategies to increase revenues from a range of private, public and earned income sources. • Extensive background in media and cultural criticism Panelist
  5. 5. #CoalitionU Ina Lipman, Esq. Executive Director Children’s Scholarship Fund Philadelphia • Formerly Executive Director of The Peggy Browning Fund, a nationally based non-profit organization • An attorney with an extensive background in educational advocacy and organization building • Worked for groups such as the Greater Philadelphia First’s Children Achieving and Health Partners Panelist
  6. 6. Tweet your questions #Coalition U Follow @CoalitionU
  7. 7. #CoalitionU TOPIC #1 Prospecting for New Donors • Engage your base! • Recognize previous support to increase loyalty. • Secure a fundraising board to look for new board prospects if your current board is not focused on fundraising.
  8. 8. #CoalitionU TOPIC #2 Ways to Engage New Donors • Consider a monthly sustainer campaign starting at a barrier-free price point • Create activities/events that allow donors to directly experience your mission • Make a short, compelling video telling your organization’s story from the clients’ perspective
  9. 9. #CoalitionU TOPIC #2 Ways to Engage New Donors • Remind people that you rely on donations! • Remember: the “best prospects” vary from organization to organization • Design fundraising activities to nurture the relationship and foster involvement
  10. 10. #CoalitionU TOPIC #3 Cultivating Relationships with Existing Donors • Have regular non-solicitation updates and communication • Your Board members are your best organizational ambassadors • Show your donor respect—it demonstrates the importance of their gift
  11. 11. #CoalitionU TOPIC #3 Cultivating Relationships with Existing Donors • Demonstrate good ethics—it will build trust and confidence • Your Board members are your best organizational ambassadors • Ask your donor meaningful questions
  12. 12. #CoalitionU TOPIC #4 Closing the Deal/ Securing Funding • Don’t be afraid to ask • Follow your instincts • Be an active listener • Understand “why people give”
  13. 13. #CoalitionU TOPIC #4 Closing the Deal/ Securing Funding • Have a team of two solicitors • Be quiet after the ask…listen • Verbally outline next steps • Send thank-you note for their time and consideration
  14. 14. Thank You!! Follow @CoalitionU Follow @UACoalition