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Social media transforming traditional media

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Social media transforming traditional media

  1. 1. Backyard Wisdom 2.0 How Social Media Transformed a Traditional Media EffortMargaret LawrenceSpecialist, Communications and MarketingCarol WhatleyDirector, Communications and Marketing The Alabama Cooperative Extension System (Alabama A&M University and Auburn University) is an equal opportunity educator and employer.
  2. 2. Backyard Wisdom Basics • Broadcast by a local public radio station • 5-minute show about gardening, nature, and outdoor living • Conversational Q & A between host and expert guest • Joint venture of ACES and AAES • Underwriting costs shared
  3. 3. August 2004—Show launched • Promoted with traditional media efforts • Press releases • County agent columns • Static website
  4. 4. February 2007—Blog is added to website • To increase educational information disseminated • To increase traffic to website
  5. 5. February 2010—Website redesigned • SharePoint environment • Allowed upload of MP3 files • Began uploading to AU iTunesU site
  6. 6. Winter/Spring 2010—Social media component added • Twitter • Facebook
  7. 7. Date Visits Average by Day VisitorsMarch 2010 285 9 140
  8. 8. Date Visits Average by Day Visitors2010 11,603 39 3,942
  9. 9. Date Visits Average by Day Visitors2010 11,603 39 3,9422011 31,671 86 12,756
  10. 10. Date Visits Average by Day Visitors2010 11,603 31 3,9422011 31,671 86 12,7562012 22,585 143 7,365
  11. 11. • Lessons Learned • Your Ideas • Questions? Thanks for Attending!The Alabama Cooperative Extension System (Alabama A&M University and Auburn University) is an equal opportunity educator and employer.

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