Social Media 60 Min A Day


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This was my Social Media, 60 minutes a day panel with Chris Winfield (10e20) & Jennifer Laycock (SEG). This was probably my favorite session of all I did!

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  • Alerts such as notifying you when you get an @reply or DM or email etc.
  • How much time is going to be spent on @replies, DMs, Wall Messages, Monitoring Industry & responding to other various messages? How much time is going to be spent voting & sharing content? How much time is going to be spent on building relationships?
  • TwitterFeed FriendFeed Google Buzz Google Alerts TweetBeep Setting Up Feeds
  • When I'm mobile or involved in other responsibilities I don't have the bandwidth to follow all of the 450 people I normally do with TweetDeck (I'm on SMS) so I only get tweets from my most trusted peers. I can then @reply them directly or even retweet theirs. Whether I'm mobile or even if I have TweetDeck open on my laptop as I'm working on client projects or in meetings, I always keep open to things I think might be valuable to tweet - either when I can "steal" 30 seconds in between, or to save for later on that day. More than once, if I've got something I come across during my day that I think is truly tweet-worthy, I've stopped a site audit, or told someone to call me back or come knocking on my office door in 5 minutes. Given how long I've been dealing with Shiny Object Syndrome, I don't mind that it may take me a couple minutes to refocus. And by the end of the day, if I end up working longer because of it, I'm okay with that. A lot of my best research / article / blog writing time happens late at night when there's little chance of distraction from other things. That's the beauty of scheduling articles to automatically go live early in the morning when I might even be asleep still. Working such hours also helps me to connect with people in Europe / Asia who happen to just be signing on or are about to sign off Twitter, thus extending my reach. I don't like automating tweets though because I want to be able to respond right away or reasonably soon after someone comments on something I've tweeted.
  • Social Media 60 Min A Day

    1. 4. 60 Minutes A Day? Yeah Right AHHHHHH!!!
    2. 5. Mobile SM Success Starts Here: <ul><li>Mobile Apps (Tools) = Friend </li></ul><ul><li>Have A Plan </li></ul><ul><li>Time Management </li></ul><ul><li>Make Sure And Set Goals </li></ul><ul><li>Non Mobile Tools That Help </li></ul><ul><li>Focus </li></ul>
    3. 6. Mobile Apps (Tools) = Friend <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Google Buzz </li></ul><ul><li>LinkedIn </li></ul><ul><li>Yelp </li></ul><ul><li>CitySearch </li></ul><ul><li>UrbanSpoon </li></ul><ul><li>Gowalla </li></ul><ul><li>FourSquare </li></ul><ul><li>BrightKite </li></ul><ul><li>RSS Readers </li></ul><ul><li>Wordpress </li></ul><ul><li>Posterous </li></ul><ul><li>Flickr </li></ul><ul><li>Bing </li></ul><ul><li>Skype </li></ul><ul><li>Analytics </li></ul>**These are the tools that I use, but by no means are the only ones out there.
    4. 7. Have A Plan - Time Savers <ul><li>Example: Posterous - Flickr - Facebook </li></ul>Picture uploaded Loads to Flickr Auto-Posts to Facebook Auto-Posts to Twitter
    5. 8. Example: Yelp - Twitter & FB Post something on Yelp, or check in, it can automatically post your status on Twitter or Facebook.
    6. 9. Blog - Feed - Twitter & FB
    7. 10. Twitter - LinkedIn
    8. 11. Yelp - CitySearch - UrbanSpoon
    9. 12. Time Management <ul><li>Twitter & Facebook take up the most time so limit yourself to the essentials. </li></ul><ul><li>@replies </li></ul><ul><li>DMs </li></ul><ul><li>Lists </li></ul><ul><li>Messages </li></ul><ul><li>Wall Postings </li></ul><ul><li>Industry Alerts (keywords you are monitoring) </li></ul>
    10. 13. Some Twitter Time Management Tips: <ul><li>TweetDeck </li></ul><ul><li>EchoPhone </li></ul><ul><li>Lists </li></ul><ul><li>TweetBeep </li></ul><ul><li>Alerts </li></ul><ul><li>Twitter Search </li></ul><ul><li>Multiple Accounts </li></ul>
    11. 14. Make Sure And Set Goals <ul><li>Time Spent on Twitter & Facebook </li></ul><ul><li>Voting & Sharing </li></ul><ul><li>Relationship Building </li></ul><ul><li>Networking </li></ul><ul><li>Branding </li></ul><ul><li>Traffic </li></ul><ul><li>Sales </li></ul>What do you want to accomplish?
    12. 15. (Kinda) Non Mobile Tools: Have the appearance of always being social by setting up all your feeds, and working the tools.
    13. 16. Focus - Stay The Course! <ul><li>Sure, the pictures of Cats doing Yoga poses may be funny, but does it take you off your course? </li></ul>
    14. 17. Social Media Efficiency <ul><li>Know who to keep an eye on </li></ul><ul><li>Always Keep Twitter / FB in mind </li></ul><ul><li>Having ADD Helps </li></ul><ul><li>Late Night Legwork </li></ul><ul><li>TweetDeck </li></ul><ul><li>EchoPhone </li></ul><ul><li>FriendFeed </li></ul>“ I use all of these tools help give the appearance of being social media active “all the time” without having to be.” <ul><li>TweetDeck </li></ul><ul><li>Integrates Facebook, LinkedIn, Multiple Twitter </li></ul><ul><li>Accounts in to ONE system. Follow what you care </li></ul><ul><li>about the most. Target inudstry specific keywords. </li></ul><ul><li>Focus, Focus, Focus </li></ul><ul><li>You can’t be on ALL the social networks at the same </li></ul><ul><li>time, focus on your TOP FIVE and be the best at </li></ul><ul><li>them. </li></ul>
    15. 18. Appear To Be Posting All The Time <ul><li>App phones are key. </li></ul><ul><li>Setting up feeds. </li></ul><ul><li>Using the tools the websites offer. </li></ul><ul><li>It only takes seconds. </li></ul><ul><li>Keep your business goals in mind. </li></ul><ul><li>Always have your phone with you. </li></ul>
    16. 19. Matt Siltala Dream Systems Media, Owner Find me on Twitter: @Matt_Siltala