This document discusses branding and career development. It provides 7 steps to build a personal brand: 1) self-reflection 2) continuous learning 3) prepare a marketing strategy 4) build relationships 5) prepare marketing pieces 6) develop your pitch 7) follow up. It emphasizes the importance of branding oneself and having a clear mission statement. Examples of personal brands in the Philippines are also mentioned.

5. Circa 1986

6. B
1990 1991 1995
PUBLIC SCHOOLS

7. Spot the Not!

8. 1999

11. MatangLawin- ABS CBN

13. RADIO DRAMA

15. BUBU CHACHA

16. KURO CHAN

17. MICHAELANGELO

18. CORAN - VOLTRON

19. STARSCREAM -
CYBERTRON

20. BERG KATSE –
GATCHAMAN

21. GUILMON

22. WHAT IS?

24. Branding
 Because of branding, you likely
have certain images that comes to
mind when you think of these
products
 A brand is a tool that is used in the
business world to describe all the
information or perceptions that are
connected with a product or
service.

25. What Do We Mean By Branding?
 Branding is…
 An image created in someone’s
mind
 It’s both tangible and intangible
characteristics of a product or
service that make it unique
 Products that are branded are
often chosen over similar products
because they somehow have a
perceived value of being ‘better’

26.  Branding is not just for products
anymore…
 Use branding concepts for yourself.
 In this program you will learn how to
establish a career brand for
yourself, starting your own business
“You and Me, Inc.”

27. People Can Brand Themselves Too
 Think about the way the following
people have branded themselves:
 Michael Jordan
 Kris Aquino
 Manny Pacquiao
 Various political leaders
 Manny Villar
 Loren Legarda
 Chiz Escudero
 Noynoy Aquino

28. PINOY PERSONAL BRANDS

29. Getting Started:
7 Steps to Building your
Barangay Brand
1. Self-reflection
2. Continuous Learning
3. Prepare marketing strategy
4. Build relationships
5. Prepare marketing pieces
6. Develop your pitch
7. Follow up

30. Step 1: Self-reflection
 Before you start, you need to know
what you’re beginning with.
 Self-reflection will help you identify
the tools you have and the areas
you need to improve.

31. Step 2: Continuous
Learning
 It is imperative that you regularly
benchmark your skills against
others and develop a plan to keep
your skills on the cutting edge
 Continuous learning is essential to
build your brand.
 Add a Degree (majors/minors) or
certificate
 Attend conferences and workshops
 Spend time spent with a mentor

32. Step 3: Prepare Marketing
Strategy
•Mission statements are the backbone of a
company
•By creating a mission statement for
You and Me, Inc., you will have direction
for where you want your brand to go.
•Mission statements are short,
descriptive statements of the common
objective and focus of the organization.
•Keep your mission statement to no
more than two or three sentences, or
about 30 words.

33. Step 4: Build Relationships
 network is defined as: group of
people who exchange information,
contacts, and experience for
professional or social purposes. (The
Oxford Dictionary)
 Networking tips:
 Word of mouth is powerful; what are
people saying about you?
 Keep in good contact with your
network
 Always make sure your network
knows of any recent successes

35. Step 5: Prepare Marketing
Pieces
 Your promotional pieces should
include:
 Cover Letter
 Resume
 Personal References
 Consider how you will incorporate
your mission/vision into your
promotional pieces
 Consider how you will distribute
these pieces
 Job search engines
 Distribute to family and friends
 Directly apply to an organization

36. Step 6: Develop your pitch
 A formal interview is your opportunity to
pitch your brand: You and Me, Inc.
 Tips:
 Practice makes perfect (take advantage of the
Mock Interview program)
 Dress appropriately and professionally
 Prepare (research the company and reflect on
your skills and abilities)
 Don’t be too modest (you’re selling your
product and you don’t want to sell yourself
short)
 Consider how you will incorporate your
personal mission/vision statements into the
conversation

37. Step 7: Follow up
 Good follow-up communication will
assist in creating a positive
association with your brand
 Return employers’ calls immediately
(establishes trust)
 Respond to all requests (shows
responsibility)
 Write a thank you note after interview
(associates courtesy with your work)
 Write acceptance/decline letter upon
accepting a job
 Keep in touch with your network

38. Number 1 in Google
Keyword: Voice Talent

39. Number 1 in Google
Keyword: Voice Talent Philippines

40. TV AND RADIO
APPEARANCES

43. FELIPE GOZON
OF GMA 7

44. GABY LOPEZ OF ABS-CBN

45. MANNY V. PANGILINAN –
PLDT/TV 5/MERALCO

46. FERNANDO ZOBEL DE AYALA

47. DOLPHY

48. MIKE ENRIQUEZ AND VICKY MORALES

49. HILARIO DAVIDE

50. SEC. JESLI LAPUS OF DEP ED

51. IMEE MARCOS

52. SEN. EDGARDO ANGARA

53. MIKE DEFENSOR

54. MIGS ZUBIRI

55. JOKER ARROYO

56. PING LACSON

57. JOHN OSMENA

58. TESSIE AQUINO-ORETA

59. BAYANI FERNANDO

60. CHIZ ESCUDERO

61. PETER CAYETANO

62. KIKO PANGILINAN

63. ADEL TAMANO

64. BONG BONG MARCOS

65. HERBERT BAUTISTA

66. RAUL ROCO

67. MAYOR JOJO BINAY

68. RICHARD GORDON AND
BAYANI FERNANDO

70. EDU MANZANO

71. GIBO TEODORO

72. LOREN LEGARDA

74. FIRST FILIPINO WHO WAS AWARDED IN
WASHINGTON D.C., U.S.A. BY THE INTERNATIONAL
YOUTH FOUNDATION

75. YOUNGEST ENTREPRENEUR FROM BATAAN WHO
WAS AWARDED BY THE PRESIDENT OF THE
PHILIPPINES

76. MOTTO:
THE GREATEST
ABILITY IN THIS
WORLD IS:
AVAILABILITY

77. MOTTO:
JUST BELIEVE
IN YOURSELF
THEN YOU CAN
DO
EVERYTHING!

78. ADD US: Pocholo Gonzales
CreatiVoices Productions

79. CONTACT US
 CREATIVOICES PRODUCTIONS
 1745 Dian St., Palanan,
 Makati City
 +6322396468
 info@creativoices.com
 creativoices dot com
 www.pochology.com
 +639062143888

80. WATCH and LISTEN
 CREATIVE BUSINESS TV
GLOBAL NEWS NETWORK
CHANNEL 1 DESTINY
FRIDAYS 10:30 AM
TEKTOK TV
DZME 1530KHZ SUNDAYS
9 – 11 AM

81. THANK YOU
VERY MUCH!
MABUHAY
ANG
PALAWAN