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Career Distinction By: William Arruda and Kirsten Dixson By: Brand Builders
Understanding the Future of Work <ul><li>If you understand what is driving the change , you can stay ahead of it. </li></u...
Adopt the Career Distinction Mindset <ul><li>There are 4 principles of Career Distinction Mindset </li></ul><ul><li>The fi...
Brand Yourself for Career Success <ul><li>Personal Branding is at the intersection of current business and societal trends...
Step One: Extract <ul><li>Unearth Your Unique Promise of Value </li></ul>
Know Yourself to Grow Yourself <ul><li>The first step to succeeding is by getting a clear picture of who you are and what ...
Define Your Brand Community then tell your story <ul><li>Pinpoint your target audience and gain an understanding of your c...
Step Two: Express <ul><li>Communicate Your Brand to Your Target Audience </li></ul>
Create Your Career and Express Yourself <ul><li>A resume alone won’t cut it anymore when you are looking for a new job. </...
Assess Your Online Identity  Build Your Brand in Bits and Bytes <ul><li>Building a plan to manage your online identity is ...
Step Three: Exude <ul><li>Manage Your Brand Environment </li></ul>
Be On Brand is All That You Do and Get a Visual Identity <ul><li>Strong brands ensure that everything that they do and all...
Evolve and Resolve <ul><li>Personal Branding is not a one-time effort. It’s an ongoing career-management strategy. </li></...
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Career Distinction II

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Book Review over Career Distinction by William Arruda and Kirsten Dixson

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Career Distinction II

  1. 1. Career Distinction By: William Arruda and Kirsten Dixson By: Brand Builders
  2. 2. Understanding the Future of Work <ul><li>If you understand what is driving the change , you can stay ahead of it. </li></ul><ul><li>Understanding how companies respond to change, you can manage your career. </li></ul>
  3. 3. Adopt the Career Distinction Mindset <ul><li>There are 4 principles of Career Distinction Mindset </li></ul><ul><li>The first one is standing out. Be yourself and don’t follow the crowd. </li></ul><ul><li>The second one is be your own boss. </li></ul><ul><li>Third is forget the ladder: it’s a ramp. </li></ul><ul><li>Last but not least, think like a brand. You have to brand yourself in order to be very successful in your career. </li></ul>
  4. 4. Brand Yourself for Career Success <ul><li>Personal Branding is at the intersection of current business and societal trends. </li></ul><ul><li>Branding yourself enables you to profit from what separates your from others. </li></ul>
  5. 5. Step One: Extract <ul><li>Unearth Your Unique Promise of Value </li></ul>
  6. 6. Know Yourself to Grow Yourself <ul><li>The first step to succeeding is by getting a clear picture of who you are and what you have to offer. </li></ul><ul><li>You must seek feedback from others to paint an accurate self-portrait. </li></ul>
  7. 7. Define Your Brand Community then tell your story <ul><li>Pinpoint your target audience and gain an understanding of your competitors and peers. </li></ul><ul><li>You have to know who you are standing with in order to stand out </li></ul><ul><li>Once you know who you are, who you are differentiated from, and how you will stand out from your competitors, write a brand statement and profile </li></ul><ul><li>Your brand statement is your roadmap to success </li></ul>
  8. 8. Step Two: Express <ul><li>Communicate Your Brand to Your Target Audience </li></ul>
  9. 9. Create Your Career and Express Yourself <ul><li>A resume alone won’t cut it anymore when you are looking for a new job. </li></ul><ul><li>Expressing yourself is a good way for success. </li></ul><ul><li>Create your own communications plan for your career. </li></ul>
  10. 10. Assess Your Online Identity Build Your Brand in Bits and Bytes <ul><li>Building a plan to manage your online identity is an essential element of succeeding in the future. </li></ul><ul><li>Recruiters and hiring managers will be using Google and social networks to find you. </li></ul><ul><li>Increase your professional visibility on the Web. </li></ul>
  11. 11. Step Three: Exude <ul><li>Manage Your Brand Environment </li></ul>
  12. 12. Be On Brand is All That You Do and Get a Visual Identity <ul><li>Strong brands ensure that everything that they do and all that surrounds them is supportive to their brand message. </li></ul><ul><li>If your personal brand is all about innovative technology, then this would be on-brand. </li></ul><ul><li>Identify your brand by using a system of images, colors, fonts, etc. </li></ul>
  13. 13. Evolve and Resolve <ul><li>Personal Branding is not a one-time effort. It’s an ongoing career-management strategy. </li></ul><ul><li>So keep your career continually moving in the right direction. </li></ul>

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