WHY DO YOU THINK THE CANDIDATE DESERVES TO BE SELECTED AS
ONE GO NEGOSYO’S MOST INSPIRING YOUNG ENTREPRENEURS?
What’s to sell these days when you think every imaginable thing is already being
sold and being bought – from food to fashion to technology to even, garbage.
But how many times has it happened that even the most overlooked and things
that are taken-for-granted could become a gold mine for some people who are
just brilliant and very passionate about their craft. And this gold mine for Mr.
Pocholo Gonzales is his God-given gift, his voice.
Why not? Come to think about it, those unnamed voice actors are everywhere.
Their anonymous voices could be heard in advertisements, movies, TV shows,
radio announcements, events, concerts, and in every emerging media.
Pocholo realized the potential as he made his vision, or should I say, his voice,
become his ticket to entrepreneurial success.
Having known Pocholo for several years, I’ve seen his growth from a mere voice
talent who has voice acting skills that are amazing and entertaining to a voice
director and to someone who has always dreamed of becoming more and of
reaching his fullest potential through the craft he is almost obsessed about.
I have also known the other side of him as a dedicated youth advocate for years,
who has always inspired young people – motivated them and make them move.
This is through Voice of the Youth (VOTY) Network – a volunteer organization of
young people encouraging the Filipino youth to believe in themselves and to
promote positive social change. VOTY already received numerous citations and
awards, most notable is the Youth Action Net Award by International Youth
Foundation awarded in Washington D.C. in 2003 and Global Youth Action in
Action Award by Global Youth Action Network (GYAN) awarded in New York City
in 2004. He was also awarded in Quezon City as one of Youth Achievers Award
in 2003. One if its pioneering project is a radio program dubbed as VOTY Radio
which has been airing for five years now over DZME 1530kHz (Sundays 9 – 10
And these two sides of Pocholo honed and prepared him to step into a higher
level of becoming a true artist and an entrepreneur – and a true Voicemaster.
Through Creativoices Productions, Pocholo has opened the doors of the elusive,
and somehow, untapped, voice acting industry. Not only did Creativoices
provided jobs and projects to our local voice talents, scriptwriters and translators
as the business responds to the demand of local and international clients - it also
made hundreds of young people realize their potential to becoming voice talents.
It is no longer enough for aspiring voice talents to merely have a good or flexible
voice to get into the business. For it would take a lot of discipline, days or even
years of practice to truly become a professional and make a living out of the craft.
Also, to break into the industry is difficult enough, and this is where Creativoices
Its series of voice acting workshops – Voiceworxx – already had graduates
getting jobs for dubbing, voice-overs, and advertisements. These first – timers
did not only enhanced their talents, they also gained self – confidence and
realized their dream. Choy’s reputation in the industry (where he’s been involved
since he was 16 years old) has also become a selling point to these workshops
as he was able to invite the best mentors and practitioners to teach aspiring
voice artists that range from students to professionals looking for other avenues
for their career. And these students did not only become practitioners in the
industry, they also found potential life-long friends with one another as they get
involved with several events and projects through the workshop’s off-shoot
organization called Society of Young Voice Artists of the Philippines or SYVAP.
With its 10 workshops that produced 200 graduates to date that have been truly
consistently successful, I realize that there is really a need for it. People are
indeed willing to invest in improving their voice skills. They are just waiting for
something like Creativoices to happen. Taking into consideration that the
participants only receive the announcements of its workshops through email
blasts and social networks – the response truly is unprecedented.
What’s also admirable is Pocholo’s advocacy, which is to promote voice acting
as an art - for it is true that no skill, craft, business or profession would ever
become a legacy until it has become an art.
Creativoices does not only serve as a studio for voice and audio needs; it is also
a school, an events venue and an avenue where young bright minds meet. It has
become a melting pot of ideas, maximizing the fullest potential of the craft and
the offerings of new technologies. And the possibilities are indeed endless – from
voice and audio services, to audio books, to podcasts, to radio dramas and
promos, to events management and speaking engagements.
Walking into the office make you see that whoever owns the place is a young
man who never really left his childhood with all the toys and action figures
scattered everwhere, the cool gadgets, the posters of animes and movies
plastered on the walls; among all the accolades received by Pocholo, who
deservingly earned the moniker as the “Voicemaster”.
An ordinary voice talent would be content of just having enough pay slip after
receiving a project or two once in a while and to be kept anonymous by their
But Pocholo had a different thing in mind. He wanted to provide opportunities to
other people, to motivate them and to enrich their talents. He wanted to open the
Pinoy voice talent industry to the other people who are just waiting for such doors
to be unlocked. He also wanted to open the Pinoy voice talent industry to the
(His entrepreneurial spirit is truly unstoppable that in spite of the growing success
of his voice productions company, he recently put up the Creativevents
Management aimed at putting more zest and creativity in every events that
clients would want to stage with the added value of the audio-digital-technical
expertise that is sure to produce quality events.)
And the Voicemaster indeed got what he wanted. Through Creativoices
Productions, his voice was heard paving the way for many other talented
MR. MARICZAR R. LINTAG
BROADCASTER DZME 1530kHz
WRITER, WEB DESIGNER, ADMINISTRATOR