Question 4

1. How did you use media
technologies in the
construction and research,
planning and evaluation
stages?
Question 4

2. For the beginning stages of this project, the main technology which I
constantly used was google and YouTube. This enabled me to research
existing music videos from YouTube which further allowed me to understand
the conventions of music video to use and challenge in my own work. music
video. In order to present my work it took screenshots of existing music
videos in the genre we choice for our own video. Through YouTube I could
thoroughly analysis the videos from shot to shot. This made it easier to
recreate certain shots which we found effective. Google also allowed me to
access digipaks and websites of other artists which help us gain inspiration for
own digipak and website.

3. • . I also used google for research such as theories(audience and star theory),
music over time and how it has changed, and even debates on how role models
are impacting audiences. . Directors of music video was another major research
point I looked at as this helped me to identify techniques which we were able
to apply to our own music video.
• Research of theories was mainly obtained from google as well, I was able to
search in depth of what certain theories were, who discovered these theories
and how I could apply this to my music product. I used theories such as the
star theory, audience theory, Laura Mulvey's ‘male gaze’, and Anthony
Giddens ‘self identity’.

4. • To record my research I used created a blog on blogger.
This helped me to organise my research, planning and
production into separate subheadings. A blog was also
useful as it recorded the date of when each post was
published this shows the progression of my work as I
build it up to my final products

5. • When presenting my work on my blog is used various types of media such as slide
share, Schribd, Prezi, and Movie maker. I found that these were all extremely easier
to use and that worked well in presenting my work. I also used blogger last year so I
was familiar with how to use it and decided this was the best option for this year. I
found that the issues I has last year with blogger was no longer a problem as I knew
how to resolve them this time. Slide share allowed me to upload presentation I made
on PowerPoint which I then was able to embed on my blog. I felt that PowerPoints
were a more interesting way of presenting my work rather than block texts in a
regular blog post as this tended to look boring. I used Prezi and Schribd for these
same reasons, I particularly used them for my digipak analysis and website analysis
as it was a better way of presenting blocks of text.

6. • For the actual filming of our music video we used a digital cameras.
We brought to cameras to where we were filming in case one ran out
of battery, and did end up using both cameras. We used a Samsung
and canon cameras, both worked effectively and produced the same
quality footage which meant our video looked more professional. We
obviously didn’t have any professional equipment for the lighting so
we had to improvise in using torches on our phones and chose a
setting which has appropriate lighting for example the natural
lighting from the window.

7. • After we finished filming our music video we
uploaded all the clips onto the mac desktop.
However we did have a number of problems
uploading the clips as we found that we could
only edit on the same computer, this led to
difficulties in doing extra work outside of class
when that particular computer was not available.
As a solution to this we planned in advance when
we would be able to work outside of class in
order to meet the deadline.

8. • In the editing stages of our music vide, we used adobe premier pro.
Since this was the same editing software to what we used last year we
knew had to use it already. Therefore the problems we faced last year
wasn’t an issue this year as we knew how to resolve them. I think that
our music video shows a progression from last year as we have used
a variety of effects such as blank and white, speed effects, slow
motion, and several transitions. We major problem we came across
when finishing our video was that we were unable to render it which
meant that when you watch it from the beginning it was jumpy in
parts and the music cut out. This was then followed by another
problem of exporting the video. At first we tried to use tutorials to fix
it ourselves but unfortunately this didn’t work. We eventually got
help from ICT who were able to fix it for us.

9. • We also used Photoshop for our digipak pictures in order to
create the effects such as the pencil effect, we wanted to make
our images look as professional as possible. I've never used
Photoshop before but found tutorials on the internet to self
teach me how to use it, again using another resourceful
technology. For the images of the digipak we used the same
camera as we wanted to produce the same quality. For our
website we used wix to create it, we found that this was
extremely easy to use as it allowed you to pick a design and
layout suitable to our band. It also already had most common
features of a website which we needed, this again was a
reason into why wix was so easy to use