How did you attract/address your audience?

1. Question 5­ What have you done to attract/address your audience?
To see whether or not the features in my magazine have attracted my audience or not, I
interviewed four students to see what they thought about my music magazine. I interviewed
Oscar, Izzy, Emily and Louisa to find out their thoughts on my music magazine.
Interview 1
Louisa & Emily
Q1: If you saw this magazine in a shop, would you buy it and why?
Louisa:​ No I wouldn't because it doesn’t look like a magazine that would talk about music that I
am interested in.
Emily:​ Yeah I feel the same, it doesn’t really look like a genre that I would listen too.
Q2:​ ​Is there anything that you like about the magazine and why?
Louisa:​ I like the fact that you put a giveaway on the front because that will attract more
attention to your magazine.
Emily:​ I quite like the colour scheme because it is really vibrant and it catches your attention.
Q3: What do you dislike about the magazine and why?
Louisa:​ I don’t think that the editing of the people [Kingz] as I cannot really tell what the
background is.
Emily:​ I think there is quite a lot going on, overall it’s quite busy.
Q4: Can you tell what genre of music this is from the front cover?
Louisa: ​I can tell that this magazine has something to do with rap or grime from the way they
[Kingz] are posing in the image.
Emily: ​Yeah I could tell it is quite a rap type genre because they have their [Kingz] hoods up
and are making hand signs.
Q5: Finally, how much would you pay for this magazine?
Louisa:​ I would probably pay around the £2.00 margin, only because this magazine is a genre
that I am not really interested in.
Emily:​ I would pay around £1.50­£2.00
Interview 2
Izzy & Oscar
Q1: If you saw this magazine in a shop, would you buy it and why?
Izzy: ​Yes I would because the layout of the magazine looks like it would appeal to someone my
age.
Oscar:​ Yeah because this is the genre of music I listen too.

2. Q2:​ ​Is there anything that you like about the magazine and why?
Izzy: ​I like how you’ve given away 3 months of Spotify Premium.
Oscar:​ I like the way that we are going to get a free Gavindeep Dhillon mixtape.
Q3: What do you dislike about the magazine and why?
Izzy: ​It is quite busy so you don’t know what to focus on.
Oscar:​ The only thing I dislike is that the Issue Number and Date is a bit drowned out over the
rest of the writing.
Q4: Can you tell what genre of music this is from the front cover?
Izzy: ​The name of the band kind of gives it away.
Oscar:​ Yeah I can tell because of the way that the artists are posed.
Q5: Finally, how much would you pay for this magazine and why?
Izzy: ​I’d probably give the £1.50­£2.00
Oscar: ​The £1.50­£2.00
After reviewing the interviews, I found that the main feature I used on the magazine that
appealed to the four interviewees was the free giveaways, whether it be the three month Spotify
Premium giveaway or the GavinDeep Dhillon mixtape. This shows that my target audience
expect a giveaway when they are reading a music magazine.
Also that appeared that stood out for the magazine was the colour scheme. The colours I used
are vibrant and stand out to appeal to the younger audience. This clearly was effective as it
gained good feedback.
However, one problem with the magazine that seemed to be repeated was that there was too
much going on with the front page and that they did not know where to look with the magazine
at first sight. This means that by trying to attract the audience by putting a lot of stories on the
front page ended up putting them off the magazine. This means that in order to attract the
audience I need to make the front cover a lot more clear.
Overall, out of the four interviewees that I interviewed, only two of them were into the genre of
the magazine which meant that it was them who gave it the most positive feedback, whereas
the other two who are not into the genre did not have such positive feedback due to their
difference in music taste. This shows that my method to address the target audience worked as
it shows that people who are into the genre are more likely going to purchase the magazine.