Audience research


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The fndings from audience research I carried out.

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Audience research

  1. 1. Audience research Questionnaire and interview
  2. 3. Answers from questionnaire 8 Female 7 Male No. of people 1. Are you male or female? 2 Other 2 Gold 0 Green 4 Red 3 Black 4 Blue No. of people 3. Which colour do you assosiate with your favourite genre? 0 Jazz 2 Rap 3 R’n’B 1 Pop 1 Metal 5 Indie 3 Rock Genre rated as favourite 2. Which is your preferred genre? 2 Never 2 Sometimes 5 Often 6 Frequently No. of people 4. How often do you read music magazines?
  3. 4. 0 Reverb 4 Vibe 3 Echo 5 Tone 3 JAM No. of people 5. Which magazine name is most effective? 1 No 14 Yes No. of people 6. Would free posters encourage you to buy a magazine? 3 Michael Buble 1 Arctic monkeys 2 Avenged Sevenfold 4 Elton John 0 N Dubz 1 Kanye West 5 Lily Allen Artist rated as favourite 7. Which artist would you most like to read about? 2 £3+ 4 £2-£3 9 £1-£2 No. of people 8. How much would you pay for a music magazine?
  4. 5. 10 3 1 2 4 1 No. of people 9. Which of these front covers do you find most attractive? 2 Storyline 4 Font 9 Image No. of people 10. Item you like most? 5 Even amounts of text and imagery 3 A large text to image ratio 7 A large image to text ratio No. of people 11. Which would you prefer to see on a front page? 4 Monthly 11 Weekly No. of people 12. How often do you think music magazines should be released?
  5. 6. Charts to summarise results from important questions Question 4 Question 7
  6. 7. Question 8 Question 11
  7. 8. Interview <ul><li>The pointers I used for my interview included: </li></ul><ul><li>Do you read music magazines? If not, why is this? </li></ul><ul><li>Which features on the front page would attract your attention to a music magazine? </li></ul><ul><li>Which type of articles would you like to read about artists? Just about their music or personal lives too? </li></ul><ul><li>What do you think will make a music magazine unique? </li></ul><ul><li>Which artists would you like to read about? Would they all be of the same genre? </li></ul><ul><li>What do you think about the magazine name JAM? </li></ul>
  8. 9. Results from my interview I carried out my interview on 7 different candidates, by doing this I was able to get a wide variety of answers and opinions on music magazines. The majority of people I interviewed did read music magazines. Those who didn’t told me it was because their wasn’t a magazine which targeted various genres they were interested in. From carrying out my interview I found that it is important to consider which image is used when creating my front page. This is because most people asked said that an image was the item that originally attracted their attention to the magazine. If a popular, well known artist was shown on the front cover it was more likely to sell the magazine. Feedback also showed that the storylines included were also important and people are more likely to read them if they have a humorous punn or interesting headline. I found that people like to read about artists personal lives aswell as their careers, however it was specified that the focus of the article should be on the musician and their work. The most popular choice of artists included Florence Welch, Dizzee Rascal, White lies and Chase and status. People I asked thought the name JAM was effective as it reminded them of listening to music and relaxing. Other suggestions included tone and shout. To make my music magazine unique it was suggested to design my front cover in an individual way that stands out from other music magazines.
  9. 10. Conclusion of interview <ul><li>From my interview I concluded that the target audience desire attractive front pages with vibrant, attractive colours and one main image of a popular and famous music artist. This relates to Dyers theory that the audience desire a magazine which offers energy. Because of this I will ensure the colour scheme I use is attractive and compliments the image used. Another thing I found from my interview was that consumers want interesting articles about genres that are of interest to them. This also relates to Dyers theory and supports the idea that the audience want to read motivational articles . </li></ul>