2. This Week...
When it rains it pours, Camping, Airplane Safety, Beer Chase and The Blue Motion Label
When it rains, it pours
Murphy’s
Camping
Google Nexus 7
Airplane Safety
Durex
Beer Chase
Carlton Draught
The Blue Motion Label
Volkswagen
3. When it rains, it pours
Murphy’s
On the back of the Budweiser summer app, which
offered consumers a lower priced beer when the
weather gets hotter, Murphy’s have decided to take a
realistic approach and are offering consumers a free pint
of stout when it rains, through a smartphone app.
Rather than pretend that we get beautiful
sunshine, Murphys wanted to boost people’s spirits and
make summer a little more bearable.
The app tells you when Met Eireann predict some rain in
Cork, and allows you to claim your free pint in your local
pub.
However, knowing how much it rains in Ireland, there
are a limited number of free pints on offer!
4. Camping
Google Nexus 7
.
Google debuts it`s first commercial ad for the much
anticipated Google Nexus 7 Tablet, the
commercial, entitled Camping, features a father and his
son enjoying the great outdoors while using the tablet to
explore.
5. Airplane Safety
Durex
Durex in Poland pulled a funny stunt recently on board a
flight. They used the air hostesses to demonstrate how
to use a condom, in lieu of pre-flight safety instructions.
Cue some shocked passengers, most of whom found it
very funny, especially when they were wished a safe
flight from Durex!
6. Beer Chase
Carlton’s Draught
Running with the idea that nothing can separate a man
from his beer, Carlton Draught ‘’Beer Chase’’ ad features
a high-octane car chase , in which a band of
hapless, beer-loving bank robbers flee from a bumbling
group of cops, while holding onto their glasses of beer
constantly in hand.
Touted by some as one of the best beer ads of 2012.
7. The Blue Motion Label
Volkswagen
Volkswagen launched its range of Blue Motion cars, which
are designed to reduce fuel consumption and harmful
emissions. They wanted to build brand awareness, whilst
also promoting their eco-conscious behaviour.
Volkswagen introduced ‘blue label’, a small print ad that
easily allowed people to recycle their magazines. The labels
were essentially inserts that doubled up as pre-paid postage
stickers.
Once finished with the magazine, readers were presented
with the opportunity to post it to a recycling plant for free.
A nice simple way to communicate a eco-friendly message!
