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Ambient Advertising Ambient Advertising Khaled ELashry
 
Promotion
Communication Channels <ul><li>Newspapers Personal Selling </li></ul><ul><li>Direct Mail Flyers </li></ul><ul><li>Radio In...
What’s Ambient Ads ? <ul><li>Using the surrounding media in a creative way to get attention of Customers to your Brand  </...
 
 
 
Alfa Romeo ® …. Belgium
Smart®  …. Canada
IKEA ®
Ford 2009 F-150 Tow more with confidence.
Old Timer  Austria
Proctor & Gamble Mr.Clean ® -  Germany
<ul><li>Ceiling of smoking area </li></ul><ul><li>In famous restaurants  </li></ul><ul><li>And outings in Mumbai  </li></u...
What Goes Around – Comes Around <ul><li>Stop the Iraqi war  </li></ul><ul><li>  New York  </li></ul>
Unicef  Dirty Water Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 chil...
<ul><li>Frontline Sprays – Get Them Off Your Dog </li></ul><ul><li>Jakarta, Indonesia  </li></ul>
Monster.com
BIC – Huge Razor
AseeMa- Mumbai
Thank you Khaled Elsaid Elashry  ABBOTT  (+2)0171227377 [email_address]
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Ambient advertising

Exmaples of Ambient Advertising from all over the world

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Ambient advertising

  1. 1. Ambient Advertising Ambient Advertising Khaled ELashry
  2. 3. Promotion
  3. 4. Communication Channels <ul><li>Newspapers Personal Selling </li></ul><ul><li>Direct Mail Flyers </li></ul><ul><li>Radio Individual Referral </li></ul><ul><li>Television E-mail </li></ul><ul><li>Telephone Internet </li></ul><ul><li>Posters Bluetooth </li></ul><ul><li>Print outs </li></ul>
  4. 5. What’s Ambient Ads ? <ul><li>Using the surrounding media in a creative way to get attention of Customers to your Brand </li></ul><ul><li>Examples would include ads printed on the back of cinema tickets, floor stickers in supermarkets and on supermarket trolleys </li></ul>
  5. 9. Alfa Romeo ® …. Belgium
  6. 10. Smart® …. Canada
  7. 11. IKEA ®
  8. 12. Ford 2009 F-150 Tow more with confidence.
  9. 13. Old Timer Austria
  10. 14. Proctor & Gamble Mr.Clean ® - Germany
  11. 15. <ul><li>Ceiling of smoking area </li></ul><ul><li>In famous restaurants </li></ul><ul><li>And outings in Mumbai </li></ul><ul><li>Are covered with </li></ul><ul><li>this picture </li></ul><ul><li>The idea was promoted </li></ul><ul><li>by Cancer Patients Aid </li></ul><ul><li>Association </li></ul>
  12. 16. What Goes Around – Comes Around <ul><li>Stop the Iraqi war </li></ul><ul><li>  New York </li></ul>
  13. 17. Unicef Dirty Water Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn’t drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit tapproject.org. Just a dollar provides a child with 40 days of clean drinking water.”
  14. 18. <ul><li>Frontline Sprays – Get Them Off Your Dog </li></ul><ul><li>Jakarta, Indonesia </li></ul>
  15. 19. Monster.com
  16. 20. BIC – Huge Razor
  17. 21. AseeMa- Mumbai
  18. 22. Thank you Khaled Elsaid Elashry ABBOTT (+2)0171227377 [email_address]

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  • MaksymKarimov

    Nov. 13, 2015
  • ShreyasRavishankar5

    Mar. 30, 2020

Exmaples of Ambient Advertising from all over the world

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