Regional Magazine (Final Questionnaire) - 2

1. • Regional Magazine (Front
Cover, Contents Page and
Double Page Spread)
13 Questions – 30 responders
(between the age of 35-55
years old)
FINAL
QUESTIONNAIRE

2. 1) Are you a male or female?
Male
Female
• Highest Number of Results:
Female
• Least Number of Results: Male

3.  Over half of my responders were female - which
was expected; even though my target audience
are both male and female 35 - 55 year olds,
females will most prominently buy a regional
magazine more than men (men prefer more
masculine magazines such as a sports magazine
etc.).
 I wanted to receive an equal balance of
responses from both female and males to fill in my
three questionnaires – more accurate/varied
results and I get a clearer idea of what both
genders want from my potential product.
1) Are you a male or female?

4. 2) How old are you?
30 or under
30 - 40
40 - 50
50 - 60
60 +
• Highest Number of Results: 40 – 50
years old
• Least Number of Results: 30 or under
years old

5. 2) How old are you?
Most of my responders were between the
ages of 40 - 50 years old - with 50 - 60
years old closely behind.
There were hardly any 30 year olds (or
under), which was expected as I was
prominently attempting to reach people
who were within my primary audience (35
- 55 year olds) – to gain fairer/more
suitable results, and the responses from my
audience who were within the target age
bracket will be most beneficial to me.

6. 3)Do you live in an urban or rural
region?
Urban
Rural
• Highest Number of Results: Rural
• Least Number of Results: Urban

7. 3)Do you live in an urban or rural
region?
 Over 50% of my responders live in a rural region,
more than those living in an urban area.
 This is beneficial for me as I can get a clearer
idea of what my target audience, who live
rurally, want from my rural South Yorkshire
magazine (which focuses only on the rural
aspects of my chosen region) – only makes
sense to receive results from people who
already live in a rural community (my magazine
will hardly have any associations with an urban
region).

8. 4) How frequently do you log into
social media networks (e.g.
Facebook, Twitter or Google+)?
More than once a day
Once a day
Several times a week
Several times a month
Less than several times
a month
Don't use any social
media networks
• Highest
Number of
Results: More
than once a
day
• Least
Number of
Results: Less
than several
times a month
(and) Don’t
use any social
media
networks

9. 4) How frequently do you log into social
media networks (e.g. Facebook, Twitter
or Google+)?
 Surprising, the majority of my target audience log into a social
media network more than once a day – however, social media
is getting increasingly popular and even adults are using
networks such as ‘Facebook’ (on their converged devices –
becoming digital natives themselves).
 Most people would expect that the older generation hardly
use any social media apps, but according to my results, this is
not the case as the answers which got the least amount of
results were that they use social media networks ‘less than
several times a month’ and ‘don’t use any social media
networks’.
 This question is helpful for finding out how much the older
generation link themselves with social media – to find out
whether or not there should be any associations of social
media on/within my magazine production.

10. 5) Choose a leisure activity that
you enjoy doing the most.
Walking/Hiking
Sports
Socialising
Shopping
Gardening
Cooking
• Highest Number of Results:
Walking/Hiking (and) Socialising
• Least Number of Results:
Gardening

11. 5) Choose a leisure activity that
you enjoy doing the most.
 The highest equal amount if results were ‘Walking/Hiking’ and
‘Socialising’ being the most enjoyable leisure activity that my
target audience have chosen – therefore, I could incorporate
both topics into my production so I meet most of my target
audiences’ needs (wanting them to gain some entertainment &
diversion as well as personal identity and information &
surveillance; including social interaction as they might discuss a
page based on their favourite leisure activity to their older
friends) – prominently associated with female readers.
 Gardening received the lowest amount of results - so there’s no
need to mention this particular topic a lot within my magazine
product.
 I believe walking/hiking will be easy to fit into my magazine
production as I was planning for my rural South Yorkshire
magazine, primarily the front cover, to have some relations with
this activity anyway (e.g. portraying the countryside and the
outdoors).

12. 6) Do you prefer to read a regional
magazine that is based on…?
The Countryside
City Life
Wildlife
Fashion
Sports
History (of the
region)
• Highest Number of Results: The Countryside
• Least Number of Results: Sports

13.  Over ¼ of my target audience chose that they prefer to read a regional magazine that
is based on the region’s history – with the countryside close behind.
 The article (double page spread) within my potential magazine will most likely be on
the history of South Yorkshire - maybe not in general but specifically based on a single
event; e.g. I learnt a lot about the mining disaster in Silkstone from my ‘Topic Research’.
 The importance of regional history could be read as a hegemonic process at work,
with the values of patriotism and regional pride prioritized in order to praise an old
world order – the irony of this is mining is related to a left wing struggle of the unions
against oppression, which is why it will be featured in my regional magazine in a
historical and ‘safe’ fashion; my magazine is partly celebrating the industry but only
does so from a perspective of placing the industry in the past where it cannot disturb
the distribution of power.
 Since there were quite an amount of responses for the countryside, I would say that the
front cover will most likely portray a large main focal image of the region’s countryside -
to connote the rural nature of my magazine, and readers will immediately realise the
type of content my product would contain.
 Additionally, since the other answers have received some decent amount of results
(even though they aren’t the highest on the list), I will still add a variety of content within
my production; such as wildlife, fashion and food & drink etc. – the more diversity of
information there is within my production, the more engaging it will be to my target
readers, who would then want to buy the magazine off from the self (I want my
magazine to highlight the variety of things there is to see/do in South Yorkshire).
6) Do you prefer to read a regional magazine that
is based on…?

14. 7) Which feature grabs your
attention the most on a regional
magazine front cover?
The Masthead
The Cover Lines
The Main Image
The Colour Scheme
The Style of Font
• Highest Number of Results: The Main
Image
• Least Number of Results: The Cover
Lines

15.  Nearly half of my total responders answered that the main image is the
feature that grabs their attention the most on a regional magazine front
cover – including 2nd highest amount of results for the masthead.
 This was expected as normally the largest conventions you would
notice first on the front cover of a regional magazine is the single large
main focal image and the masthead - the cover lines and secondary
images are in a smaller font/size, so they shouldn’t be as recognisable.
 This shows that I should conventionally follow the features usually found
on the front cover of existing magazines, as I want my product to look
as realistic as possible – therefore, the main focal image will probably
be of the countryside of South Yorkshire (linked with Q.5 and Q.6), and
the masthead be in a large, sophisticated but simple style of font.
 Additionally, the main image creates a simulacrum of the area, which
becomes more real than reality – this process is known as mediaisation
(postmodern theory).
 I’ve got to make sure that these two main features would be the first
thing they notice on my regional magazine's front cover.
7) Which feature grabs your attention the
most on a regional magazine front cover?

16. 8) Which title do you think suits best
for my regional magazine (based
on South Yorkshire)?
South Yorkshire Living
South Yorkshire Life
Broad Yorkshire
Broad Yorkshire Living
(or Life)
South Yorkshire (Past &
Present)
• Highest Number of Results: South Yorkshire
Living
• Least Number of Results: Broad Yorkshire Living
(or Life) (and) South Yorkshire (Past & Present)

17.  A very large majority of my responders answered that
my potential regional magazine should be titled ‘South
Yorkshire Living’ – with 2nd highest results for ‘South
Yorkshire Life’.
 I think this clearly indicates what my magazine should
be called, as it has connotations of the rural nature of
South Yorkshire and has a simplistic but sophisticated
tone to it.
 ‘Archant’s existing magazines, such as ‘Yorkshire Life’ or
‘Derbyshire Life’, have helped me come up with the
name ‘South Yorkshire Living’ – states the region and
then just switched ‘Life’ to ‘Living’ (gaining ideas from
existing regional magazines has been very beneficial).
8) Which title do you think suits best
for my regional magazine (based
on South Yorkshire)?

18. 9) What should be the large main
focal image on my regional
magazine front cover? City/Town
Village
Countryside (over
hills/fields)
Wildlife
Human Activity
Castle
Lake/River/Moors
• Highest Number of Results: Countryside (over hills/fields)
• Least Number of Results: Human Activity

19.  Most responders answered that the main focal image
on the front cover from my potential magazine should
be of the countryside – and village 2nd highest.
 I had already planned for the main image to have
some associations with the countryside – maybe the
image should include part of a village and a
countryside lane (with green hills/trees etc.), as I want
the image to show off some variety to its target
audience (connoting the natural beauty of the region).
 The least result was human activity, therefore, links with
human activities will probably most likely not be found
on the front cover.
9) What should be the large main
focal image on my regional
magazine front cover?

20. 10) Approximately, how many
smaller secondary images would
you expect to see on a regional
magazine front cover?
0
1
2
3
More than 3
• Highest Number of Results: 2
secondary images
• Least Number of Results: More than 3

21.  Approximately, half of my responders answered that
there should be 2 smaller secondary images found on
the front cover of my regional magazine.
 I already know that it’s conventional and common for a
regional magazine to portray one large main image,
and convey one or two smaller images on the front
cover (from my ‘Form Research’).
 I was thinking that my regional magazine should have a
skyline, and within that I will edit two smaller images
(with some text next to each one) – I believe this will
create more space on the front cover; more room for
the cover lines and it’ll be clearer for the reader to
observe the main large image.
10) Approximately, how many smaller
secondary images would you expect to
see on a regional magazine front
cover?

22. 11) How many cover lines would
be ideal for a regional magazine
front cover?
2
3
4
5
More than 5
• Highest Number of Results: 5
cover lines
• Least Number of Results: 2 cover
lines (‘More than 5’ has none)

23.  Conventionally, most existing regional magazines
have five or four cover lines edited on the front
cover – results show that target audience agree
that the front cover should have at least five (or
four) cover lines.
 My older primary readers are hedgehog thinkers,
therefore, they’ll be engaged and interested with
the amount of content found within the magazine
- the more cover lines portrayed, the increase in
sophistication of the magazine (reader partly
wanting to receive information & surveillance).
11) How many cover lines would
be ideal for a regional magazine
front cover?

24. 12) Which layout do you prefer for
the contents page within a
regional magazine?
(a) COUNTRYSIDE
(b) Contents
(c) KENT LIFE
• Highest Number of Results: (b)
Contents
• Least Number of Results: (c) KENT LIFE

25.  Contents page (b); the most popular due to it’s
structured/organised layout and the neutral colours
used.
 I wouldn’t exactly copy the same layout/format as
contents (b), but I will aim to produce an equal
balance of text and images and will use suitable house
colours within my own potential magazine contents
page.
 I know for definite that the contents page needs to be
kept tidy, structured and the language needs to be
formal/sophisticated – due to older age of target
audience.
12) Which layout do you prefer for
the contents page within a
regional magazine?

26. 13) What would you prefer the
double page spread, within a
regional magazine, to be about?
Shopping
An Upcoming Event
Historical Background
Wildlife
Other
• Highest Number of Results: Historical
Background
• Least Number of Results: Wildlife
(‘Other’ has none)

27.  Nearly 50% of responders wanted the double page
spread to be about the region’s historical background.
 The article within my potential magazine will most likely
be based on the mining disaster that took place in
Silkstone – if this is the case, I will type the article from
an educational perspective (as my primary readers are
A/B income bracket).
 Most of the older generation like to read an article
based on the history of their region - remembering the
sad events that took place in different areas of South
Yorkshire, and receiving some information &
surveillance.
13) What would you prefer the
double page spread, within a
regional magazine, to be about?