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... out of the first 10 responders 
(Pilot Questionnaire)
1) Which title do you think suits best for my pop magazine? 
ALLPOP! 
POPWORLD. 
TEENPOPS! 
GIRLPOP 
TOPpop 
At the moment, it seems 
‘POPWORLD.’ is the most 
popular title for my pop 
magazine, while no one 
has yet chose ‘GIRLPOP’ 
(therefore, it is less likely that 
this title is going to be the 
name of my product). 
20% 
40% 
30% 
10%
2) Which colour scheme would you prefer for my pop magazine? 
Purple, pink and white 
Orange, white and yellow 
(Light) blue, red and white 
20% All of these colour schemes are 
Half of the 10 responders 
have chosen purple, pink 
and white as my main 
colour scheme. Although, 
the three results are still 
quite close so there is still a 
possibility that either of 
one of them could be the 
most popular in the end. 
50% 
30% 
already present in existing pop 
magazines, so they would all work 
and relate to my target audience...
3) Which existing pop magazine are you most likely to read? 
TOP of the POPS 
WElovePOP. 
Other 
None 
‘TOP of the POPS’ and 
the ‘other’ choice are 
drawing with the same 
results, while 
‘WElovePOP.’ magazine 
and ‘none’ choice are 
equal with the least 
amount. 
40% 
10% 
10% 
40%
4) Who is your favourite BAND, out of 
the choices given? 
The Vamps 
One Direction 
Little Mix 
The Saturdays 
The Saturdays are twice as 
popular than the other 
three choices which are 
equal with one another. 
There is no huge difference. 
(4) Who is your favourite ARTIST, out 
of the choices given? 
Justin Bieber 
Olly Murs 
Jessie J 
Katy Perry 
20% 
20% 
20% 
40% 
There are very close answers, 
apart from Justin Bieber 
having not been chosen at all 
yet, therefore, it is a little 
uncertain of what would be 
my definite answer overall. 
30% 30% 
40%
5) What should the double page spread, within my pop magazine, be 
about? 
An interview with an artist 
Photos of celebrities being 
exposed 
Access with a band 
Gossip about a particular 
artist or event 
Currently, the majority of 
people from my target 
audience want my double 
page spread to be about an 
interview with a particular 
artist. However, the results 
from the other choices may 
catch up... 
10% 
10% 
20% 60%
6) Who should be the main focal image on my front cover? 
A female 
A male 
A boyband 
A girlband 
A female, at the 
moment, is the most 
popular decision as my 
main focal image, and 
half of this result with ‘a 
male’. A focal image of a 
group is not as well-liked 
with my target audience 
presently. 
60% 
10% 
30%
7) Approximately, how many images would you expect to see on a 
pop magazine front cover? 
4 
5 
6 
Or more 
Many have decided 
that my pop magazine 
should have around 5 
images on the front 
cover. I have to take 
into account that I may 
not need anymore 
images than 5, due to 
the lack of results with 
‘6’ or ‘more’. 
20% 
10% 
10% 
60%
8) How many cover lines would be ideal for a front cover? 
3 
4 
5 
Or more 
There are a range of 
results with all four 
choices, therefore, this 
shows that I do need to 
collect more answers. 
This is for more 
certainty for the best 
possible answer as a 
whole. 
20% 
10% 
30% 
40%
9) Which price do you think is most suitable for a pop magazine? 
£2 - £2.50 
£2.50 - £3 
£3 - £3.50 
£3.50 - £4 
Close results in 
comparison with one 
another, however, I 
believe the £2 - £2.50 is 
the most popular 
choice only because it 
is the cheapest (I’ve got 
to keep in mind that 
most existing 
magazines nowadays 
cost slightly more of 
£2.99 - £3.99). 
40% 
30% 
30%
10) Would you prefer formal language within the double page 
spread, or informal colloquial language? 
Formal 
Informal (colloquial language) 
It’s fifty-fifty with the double page 
spread containing formal or 
informal language text. This 
conveys that I need to collect more 
results for a secure answer. 
This also depends with what the 
audience had chosen in question 
5, of what the double page spread 
should be about (e.g. If they chose 
an interview, it will most likely be 
formal. On the other hand, if they 
decided on ‘gossip about a 
particular celebrity’, it might be 
informal). 
50% 50%
11) Which shot type do you prefer to be on the magazine cover, as 
the main focal image? 
Medium Close-Up 
Medium Shot 
Medium Long Shot 
Long Shot 
This was a little surprising for 
me as I, at first, wanted my 
main focal image to be a 
medium shot, however, my 
target audience want 
currently a medium long 
shot instead. This shows that 
my audience research is 
helping me to decide on what 
my audience want best out of 
my magazine. 
30% 
10% 
60%
12) Which font of the masthead appeals you more for a pop 
magazine? 
(a) 
(b) 
(c) 
(d) 
(e) 
(f) 
There are a range of 
answers presently, as a 
number of my target 
audience have separate 
ideas about the style of 
font of the masthead. 
30% 
10% 
30% 
10% 
20%
13) Which contents page would you gain more attention to? 
(a) 
(b) 
(c) 
The results are close as 
some of my target 
audience had gone for 
the simple layout (b), 
and others with the 
more creative and 
‘overwhelming’ design 
(a). 
40% 
10% 
50%

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Pie charts of results (pilot)

  • 1. ... out of the first 10 responders (Pilot Questionnaire)
  • 2. 1) Which title do you think suits best for my pop magazine? ALLPOP! POPWORLD. TEENPOPS! GIRLPOP TOPpop At the moment, it seems ‘POPWORLD.’ is the most popular title for my pop magazine, while no one has yet chose ‘GIRLPOP’ (therefore, it is less likely that this title is going to be the name of my product). 20% 40% 30% 10%
  • 3. 2) Which colour scheme would you prefer for my pop magazine? Purple, pink and white Orange, white and yellow (Light) blue, red and white 20% All of these colour schemes are Half of the 10 responders have chosen purple, pink and white as my main colour scheme. Although, the three results are still quite close so there is still a possibility that either of one of them could be the most popular in the end. 50% 30% already present in existing pop magazines, so they would all work and relate to my target audience...
  • 4. 3) Which existing pop magazine are you most likely to read? TOP of the POPS WElovePOP. Other None ‘TOP of the POPS’ and the ‘other’ choice are drawing with the same results, while ‘WElovePOP.’ magazine and ‘none’ choice are equal with the least amount. 40% 10% 10% 40%
  • 5. 4) Who is your favourite BAND, out of the choices given? The Vamps One Direction Little Mix The Saturdays The Saturdays are twice as popular than the other three choices which are equal with one another. There is no huge difference. (4) Who is your favourite ARTIST, out of the choices given? Justin Bieber Olly Murs Jessie J Katy Perry 20% 20% 20% 40% There are very close answers, apart from Justin Bieber having not been chosen at all yet, therefore, it is a little uncertain of what would be my definite answer overall. 30% 30% 40%
  • 6. 5) What should the double page spread, within my pop magazine, be about? An interview with an artist Photos of celebrities being exposed Access with a band Gossip about a particular artist or event Currently, the majority of people from my target audience want my double page spread to be about an interview with a particular artist. However, the results from the other choices may catch up... 10% 10% 20% 60%
  • 7. 6) Who should be the main focal image on my front cover? A female A male A boyband A girlband A female, at the moment, is the most popular decision as my main focal image, and half of this result with ‘a male’. A focal image of a group is not as well-liked with my target audience presently. 60% 10% 30%
  • 8. 7) Approximately, how many images would you expect to see on a pop magazine front cover? 4 5 6 Or more Many have decided that my pop magazine should have around 5 images on the front cover. I have to take into account that I may not need anymore images than 5, due to the lack of results with ‘6’ or ‘more’. 20% 10% 10% 60%
  • 9. 8) How many cover lines would be ideal for a front cover? 3 4 5 Or more There are a range of results with all four choices, therefore, this shows that I do need to collect more answers. This is for more certainty for the best possible answer as a whole. 20% 10% 30% 40%
  • 10. 9) Which price do you think is most suitable for a pop magazine? £2 - £2.50 £2.50 - £3 £3 - £3.50 £3.50 - £4 Close results in comparison with one another, however, I believe the £2 - £2.50 is the most popular choice only because it is the cheapest (I’ve got to keep in mind that most existing magazines nowadays cost slightly more of £2.99 - £3.99). 40% 30% 30%
  • 11. 10) Would you prefer formal language within the double page spread, or informal colloquial language? Formal Informal (colloquial language) It’s fifty-fifty with the double page spread containing formal or informal language text. This conveys that I need to collect more results for a secure answer. This also depends with what the audience had chosen in question 5, of what the double page spread should be about (e.g. If they chose an interview, it will most likely be formal. On the other hand, if they decided on ‘gossip about a particular celebrity’, it might be informal). 50% 50%
  • 12. 11) Which shot type do you prefer to be on the magazine cover, as the main focal image? Medium Close-Up Medium Shot Medium Long Shot Long Shot This was a little surprising for me as I, at first, wanted my main focal image to be a medium shot, however, my target audience want currently a medium long shot instead. This shows that my audience research is helping me to decide on what my audience want best out of my magazine. 30% 10% 60%
  • 13. 12) Which font of the masthead appeals you more for a pop magazine? (a) (b) (c) (d) (e) (f) There are a range of answers presently, as a number of my target audience have separate ideas about the style of font of the masthead. 30% 10% 30% 10% 20%
  • 14. 13) Which contents page would you gain more attention to? (a) (b) (c) The results are close as some of my target audience had gone for the simple layout (b), and others with the more creative and ‘overwhelming’ design (a). 40% 10% 50%