Taking Control of Social Media For Your Career
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This document provides tips for using social media to advance one's career. It notes that 70% of employers use social media to screen candidates, so it is important to optimize online profiles and presence. It recommends googling yourself and others in your field, maintaining a public image, using social platforms like LinkedIn, Facebook, Twitter, Instagram and Snapchat professionally to showcase work and interests. The document also provides tips for using blogs, videos, analytics and attending networking events to expand one's professional social network and learn about trends in their field. It cautions against unprofessional content and advises staying up-to-date on concepts and trying new technologies.
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Taking Control of Social Media For Your Career
- 1. Taking Control of Social Media for Your Career Cindy Royal, Ph.D Professor Founding Director, Media Innovation Lab Texas State University School of Journalism and Mass Communication croyal@txstate.edu cindyroyal.com @cindyroyal slideshare.net/cindyroyal
- 2. 70 percent of employers use social media to screen candidates during the hiring process, and about 43 percent of employers use social media to check on current employees. •Google yourself •Google others in your field and compare •Work on public image •Use social media to show your interest in career field https://www.businessnewsdaily.com/2377-social-media-hiring.html
- 3. Start a Website/Blog Blogging allows you to explore your passions, improve writing skills, communicate with others who share your interest. Use a website as an online resume/portfolio
- 4. LinkedIn • Your LinkedIn profile can connect you to thousands of professionals • Search for connections at companies of interest • Create a LinkedIn profile that reflects your interests and background much like a resume • Include your Website on your LinkedIn profile
- 5. Facebook • Facebook is a fun place to share with friends • But remember, any friend can be a potential career contact • Friend faculty and professional contacts, as long as you keep your Facebook activities professional and above board. Use privacy settings and friends lists carefully. • You are likely to need to set up social media accounts for future employers, so important to understand their usage now.
- 6. Twitter • Start a Twitter account; free & simple • Follow interesting people in your field. • Use widgets to repurpose to your Web site or blog. New content all the time. • Respond to questions • Retweet interesting items
- 7. Photos and Visuals • Instagram - add filters to photos; share with your friends (Facebook purchased in 2013); now has Stories feature • Snapchat – follow brands; experiment with Stories • See how brands use these platforms
- 8. Video • Use your phone • Learn to use simple editing software like iMovie or Windows MovieMaker • YouTube
- 9. Go Mobile • Find apps that will allow you to expand your social media activities • News apps help you stay in touch • Social media apps – allow you to post when you are on the go. • Facebook Live – live stream from your phone • Manage notifications
- 11. Analytics • Use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc. • Google offers a range of certifications. Check out certifications from Hootsuite, Hubspot, Facebook and Twitter.
- 12. Networking Attend networking events and use social to stay in touch with contacts.
- 13. Trends • Digital Product Management • User Experience (UX) Design • Wearables • Virtual Reality/360 Video/Augmented Reality • Artificial Intelligence • Data • Blockchain • Drones & sensors • Coding for all disciplines
- 14. Leveraging Social • Employers look at social presence • Digital/social media planning likely a part of many careers: social media editor, PR, event planners, marketing, entrepreneurship • Demonstrate comfort, expertise, enthusiasm • Social media careers include strategy and analytics • Make contacts, ask questions, learn about companies • Use social network to complement in-person networking • Stay up-to-date conceptually, as well • Try new things, have fun!
- 15. Don’t… • Curse or use foul language • Describe illegal activities • Exhibit rude behavior, explicitly sexual • Denigrate religion, politician, political group, ethnicity, etc. • Use poor spelling and grammar • Seem to be drunk/drugged • Slam current employer • Discuss your search for a new job http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014
- 16. Resources − SXSW Interactive − Read Tech sites like TechCrunch, SmashingMag, Wired. Tech section of NY Times and FastCompany.com − Nieman Lab, PBS MediaShift − Books by Gary Vaynerchuk – Crushing It and Jab, Jab, Jab, Right Hook − KPCB Internet Trends Report - https://www.kleinerperkins.com/perspectives/internet- trends-report-2018 − Journalism, Media and Tech Trends – Reuters - https://reutersinstitute.politics.ox.ac.uk/sites/default/files/ 2018-01/RISJ%20Trends%20and%20Predictions %202018%20NN.pdf
Editor's Notes
- Teach Web design and online journalism Dramatic, unpredictable changes over the past decade Blogs, podcasts, social media Online audio, video, slideshows, animated graphics Wikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life
- "Because we tend to view our personal social media accounts as being 'personal,' there's a good chance that by viewing someone's profile, you'll get a glimpse into their personality beyond the resume," said DeeAnn Sims, founder of SPBX. About half of employers – 47 percent – said they wouldn't call a person for an interview if they can't find them online. More than a quarter of employers say it's because they like to gather more information before calling a candidate, and 20 percent say it's because they expect candidates for have an online presence. "Whether it's intentional or not, this [not having a profile] always feels like you have something to hide," said Sims. "Either you've specifically taken steps to make sure you can't be found, or you're using a childish byname – neither of which feels very professional."
- Blogger/Wordpress/Wix/Squarespace allow you to add pages that make it more like a Website. Blogger is a bit simpler. WP more professional. Free; but pay for a custom domain Can customize via templates or CSS if you know it You can add photos, video, links, other social features Tag posts with appropriate key terms to help others find your content Include a page with your resume
- LinkedIn is the professional social network
- Get a custom url for your Facebook profile - facebook.com/username Start a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest. A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile A Facebook Page allows users to become Fans. People will want to associate their interests with you Any time you have new content for your blog, post to Facebook You are likely to need to set up social media accounts for future employers, so important to understand their usage now.
- Don't worry about what you are doing at first It's not as much about who follows you as who you follow Sometimes, it's not about the tweet, it's about the link Retweet Use a hashtag for conferences or conversations (#) Any time you have new content for your blog, Tweet it Realtime search Find desktop and mobile applications to help you manage your Twitter account – TweetDeck, etc
- Interview people, have a talk show, do a video blog with commentary, make short films, be creative Embed the video on your blog. Embed code is readily available to the right of your videos on YouTube Your username becomes a channel Tag videos with appropriate keyterms to help others find your content Other sites, like Vimeo, Viddler
- Owning the conversation, community