Using social media to develop professional online presence

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The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore important to consider what the implications are and the impact of the digital footprint our online interactions leave behind. This workshop will help you reflect upon what your online presence looks like when viewed by others and how you can develop your digital profile in a positive way.

Invited Speaker at the School of Social, Psychological & Communication Sciences Away Day Leeds Met University 

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  • Using social media to develop professional online presence

    1. 1. Using social media to develop a professional online presence Sue Beckingham @suebecks
    2. 2. People searches.... Parents YOU!
    3. 3. http://www.alexa.com/topsites/global! will find you! Be mindful of how people search for information
    4. 4. Social Media presence ranks highly!
    5. 5. LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.
    6. 6. A minimalistic approach to your profile might be fine for Mark Zuckerberg but what message does this give about you as a professional? Better to take a leaf out of Reid Hoffman’s book
    7. 7. • There are over 225 million members • More than 3 million companies have LinkedIn Company Pages. • There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform. • LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. • In the first quarter of 2013, an average of 30% of unique visiting members came through mobile apps, versus just 19% a year ago.
    8. 8. Digital Networking
    9. 9. People can find skills and expertise on LinkedIn
    10. 10. LinkedIn Endorsements
    11. 11. Promoting your own work on
    12. 12. http://pinterest.com/suebecks/ Curating resources
    13. 13. http://www.scoop.it/t/taking-a-look-at-moocs
    14. 14. Re-shares of your work
    15. 15. Student Perspective
    16. 16. Developing graduate skills which include digital literacies and a professional online presence is key
    17. 17. 7 Digital Literacy Sheffield Hallam graduates are conversant with and understand the challenges of learning and working in the digital age. They are able to work effectively with a range of technology and social media, and have the capability to develop a confident online presence. They are effective at communicating through a range of media and can access and analyse information in a variety of digital formats. Graduate Attributes
    18. 18. Twitter PROFESSIONAL WEB 2.0 USE Searched and located companies, professional bodies, careers info. LinkedIn Google Drive Skype/ G+ Hangouts Diigo COLLABORATION Shared space to record meeting agendas, minutes and group work. CVs Introduction to professional social networking, digital CVs, exploration of video CVs. ORGANISING RESEARCH Social bookmarking evaluated resources: books, websites, videos, images etc. WEB 2.0 COMMUNICATION Key space to record work using blog tools outside of the VLE. Develop articulation of current and future skills verbally (embedded videos) and in writing. Creative inclusion of visuals. GROUP COMMUNICATION Students held, recorded and reflected upon online team meetings and their contribution. Integrating digital skills into the curriculum
    19. 19. Professional Bodies What online presence do they have? Our students need to know.
    20. 20. Student internships and graduate job opportunities http://www.linkedin.com/studentjobs
    21. 21. The LinkedIn Apply Button https://developer.linkedin.com/apply Companies can add this to their job page on the company website Applicants are asked to submit a link to their LinkedIn profile
    22. 22. LinkedIn Cardmunch http://www.cardmunch.com/
    23. 23. Support and Guidance Staff AND Students need
    24. 24. Sue Beckingham Educational Developer and Associate Lecturer Sheffield Hallam University @suebecks http://uk.linkedin.com/in/suebeckingham http://gplus.to/suebecks http://socialmedia4us.wordpress.com/
    25. 25. Using social media to develop a professional online presence The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore important to consider what the implications are and the impact of the digital footprint our online interactions leave behind. This workshop will help you reflect upon what your online presence looks like when viewed by others and how you can develop your digital profile in a positive way. Invited Speaker at the School of Social, Psychological & Communication Sciences Away Day Leeds Met University

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