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Why Should Communicators Learn to Code?
Cindy Royal, Ph.D
Professor
Texas State University
School of Journalism
and Mass C...
“Learning these skills isn’t just
important for your future, it’s
important for our country’s future.”
Barack Obama
“Everyone should learn a computer
language because it teaches you
how to think.”
Steve Jobs
Why learn to code?
Tweak code in a Content Management System
Why learn to code?
Scrape data from a website
Why learn to code?
Work with an Application Programming Interface (API)
Why learn to code?
Work with an Application Programming Interface (API)
Why learn to code?
Work with an Application Programming Interface (API)
Why learn to code?
Create an interactive chart
Why learn to code?
Work on a collaborative team
on an interactive project
Why learn to code?
Work on a collaborative team
on an interactive project
Why learn to code?
Work on a collaborative team
on an interactive project
• HTML/CSS
• Responsive Design
• Forms
• Intro to Programming
• JavaScript
• Filtering Large Datasets
• Google Charts
• Jq...
Our concept of a journalist is changing
Our concept of a journalist is changing
Our concept of a journalist is changing
Our concept of a journalist is changing
Our concept of a journalist is changing
VR
360 VideoBots
Artificial Intelligence
Augmented Reality
drones
data & analytics...
Technology is Communication and
Communication is Technology
• All media now digital media
• Social and mobile
• This is wh...
Platforms and Products
Data, Data, Data
• Storytelling, data visualization
• Location-based features and services
• Web scraping and APIs
• Analy...
Innovation
• Digital changes scale, scope, economics,
participation
• Introduces new competition
• Interactive presentatio...
21st
Century Careers
• Advanced technology/social/community roles in
media companies
• Media roles in technology companies...
Why Should Communicators Learn to Code?
Why Should Communicators Learn to Code?
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Why Should Communicators Learn to Code?

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Why Should Communicators Learn to Code? 2017

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Why Should Communicators Learn to Code?

  1. 1. Why Should Communicators Learn to Code? Cindy Royal, Ph.D Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu cindyroyal.com @cindyroyal slideshare.net/cindyroyal
  2. 2. “Learning these skills isn’t just important for your future, it’s important for our country’s future.” Barack Obama
  3. 3. “Everyone should learn a computer language because it teaches you how to think.” Steve Jobs
  4. 4. Why learn to code? Tweak code in a Content Management System
  5. 5. Why learn to code? Scrape data from a website
  6. 6. Why learn to code? Work with an Application Programming Interface (API)
  7. 7. Why learn to code? Work with an Application Programming Interface (API)
  8. 8. Why learn to code? Work with an Application Programming Interface (API)
  9. 9. Why learn to code? Create an interactive chart
  10. 10. Why learn to code? Work on a collaborative team on an interactive project
  11. 11. Why learn to code? Work on a collaborative team on an interactive project
  12. 12. Why learn to code? Work on a collaborative team on an interactive project
  13. 13. • HTML/CSS • Responsive Design • Forms • Intro to Programming • JavaScript • Filtering Large Datasets • Google Charts • Jquery • News Application Development • Website, tutorials, video, code repository
  14. 14. Our concept of a journalist is changing
  15. 15. Our concept of a journalist is changing
  16. 16. Our concept of a journalist is changing
  17. 17. Our concept of a journalist is changing
  18. 18. Our concept of a journalist is changing VR 360 VideoBots Artificial Intelligence Augmented Reality drones data & analyticssensors
  19. 19. Technology is Communication and Communication is Technology • All media now digital media • Social and mobile • This is what we do as communicators
  20. 20. Platforms and Products
  21. 21. Data, Data, Data • Storytelling, data visualization • Location-based features and services • Web scraping and APIs • Analytics
  22. 22. Innovation • Digital changes scale, scope, economics, participation • Introduces new competition • Interactive presentation of data as a story • Seek inspiration outside immediate purview • Collaborate and share • Apply Design Thinking/Make Things
  23. 23. 21st Century Careers • Advanced technology/social/community roles in media companies • Media roles in technology companies like Twitter, Facebook or Google, but also local tech-focused companies • Start-ups • Roles • Web Development • Product Manager • Data Analyst • Social Media Editor • Engagement or Audience Manager • Jobs that don’t exist yet

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