Second lecture in the WTAB series. Lecture comprises of discussion about types of brief and how we can interact with them

1. Working to a Brief Week 2 – 11.05.2011 What Is A Brief

2. 3 & 5 You have a 3 and a 5 litre water container Unlimited supply of water Each container has no markings. You must get precisely 4 litres of water in a container How is this done?

3. 3 & 5

4. Working to a Brief What did we do last week?

5. Working to a Brief Recap from last week Analysed a number of briefs Fire Extinguisher Brief “They’re Here” Game Brief Created responses to these briefs Drawn / Written Highlighted key areas to look out for Budget Deadlines Requirements

6. Working to a Brief Number of different types of brief available Despite the different types available, they are all still briefs! Structure of Briefs Contractual Negotiated Formal Informal Commission Tendered Competition

7. Brief Structure Formal Briefs Written Documents Typed Documented via phone / supporting emails Technical and Specific Language Focused / Attentive Detail / Budget / Deadlines Majority of briefs are written with this style Aimed at an Industry sector – not usually individuals

8. Brief Structure Informal Can be as straight forward as a chat over a drink No formal documentation supporting No direct contractual agreement Could be drawn up at a later date however! No specific requirements outlined initially Generalised Could be fleshed out / elaborated at a later date

9. Brief Structure Tendered A Brief delivered to meet a specific demand or requirement Normally of Government or Business oriented Potential contractors bid for the contract If say 50 people apply to do the same thing the Govt/business would give out the tendered brief Issued to meet demand Once issued is outlined in a formal standard

10. Brief Structure Contractual Non Disclosure Agreements (NDA’s) Financial Implications Attached Legal implications Pricing Schedule / Deadlines Agreements Legal ownership

11. Brief Structure Commissioned Specific variables given National Lottery may commission a school to develop another building with x amount of funding Public Procurement Formal in structure Outline given to complete the task Minimalistic guidance given Related to subject area i.e. creating a game aimed at 3-7 year olds on Healthy Eating

12. Brief Structure Common factors Requirements What’s the point of a brief if you don't know what you are doing? Negotiation Not all briefs however! Some will be extremely strict and rigid on what is being asked for! Deadline Get it done!

13. Are you ready? Assessment First Assignment Written Documentation with supporting briefs (at least two are supplied for you!) Allows you to achieve P1, M1 & D1 Final Assignment allows you to achieve P2-4, M2-4 & D2-4

14. Negotiate! Negotiations are key Consultation with your client Do you have issues with what is being asked? Do you need clarification on a requirement? Discretion Can you change minor details with the clients permission? Is the budget open for discussion? Constraints Localisation Copyright Ethical Regulatory

15. Negotiate! Amendments Budget Due to project demand or requirement has it gone up or down Unplanned circumstances & requirements Unforeseen development issues Conditions Do you need to add new components? Have regulations changed? Has a governing body suggested improvement or changes? Project Duration Workload Fees

16. Opportunity Knocks! Self-Development Could you learn new skills while developing the solution? Is there opportunity to be paid to develop your skills through specific training? Can you branch out with your ideas and create a multitude of products?

17. Opportunity Knocks! Contributions & Suggestions Can you see that improvements could be made to the initial brief Have you approached the client to improve the final solution Does this affect your salary? Does this affect the budget of the solution? Does this affect the deadline of the solution? Will the brief be recalculated and re-drafted?

18. Overview What have you learnt in the session?