This document summarizes tips for avoiding common pitfalls when writing grant applications for Innovate UK funding. It introduces the speaker as an experienced chemical engineer and grant writer. The speaker outlines key parts of the application form and process, emphasizing the importance of structuring answers to directly address the specific questions, using space efficiently, ensuring consistency, and following all formatting guidelines. Successful applications typically score over 75 out of 100 total points from multiple assessors. The speaker advises discussing projects with advisors early, leaving time to prepare thorough applications, getting reviews from others, and answering every part of the questions to maximize scoring.